Tag: renters

Gen Z

Ratings & Reviews

The tech-savvy members of Gen Z are no strangers to browsing and shopping online. As a generation with high expectations, ratings and reviews are a large part of their online buying process. But just having ratings and reviews isn’t enough to win their business. You have to be strategic if you want to stand out […]

Marketing

Gen Z

An important introduction

Step aside millennials, the largest generation ever is ready to rent. The oldest members of Gen Z will ring in their 25th birthdays this year, and this tech-savvy group is quickly becoming the fastest growing renter demographic. Coming of age in the era of smart phones and social media, Gen Zers are highly skilled and […]

News

Renters’ Changing Preferences

One Year into the Pandemic

More than a year has passed since we first issued a survey to understand renters’ responses to the pandemic. A new survey reveals surprising ways that renters’ preferences have changed, and which preferences remain the same. What renters wanted The March 2020 renter survey issued by RentCafe.com gave analysts an understanding of renters’ expectations and […]

News

The Mobile Advantage

Resident Satisfaction with Mobile Apps

Your resident portal is a convenient and secure connection to your renters. While some renters like to access the resident portal via computer, studies show that most renters prefer to use a mobile app. If your current resident portal doesn’t offer a robust mobile option, you’re missing out on three key points for resident satisfaction. […]

Keys to Renter Retention Ways to Create Engagement with Residents

News

A Sense of Community

Improving Renter Morale

Savvy property managers understand that a feeling of belonging created in a community of neighbors is priceless—especially for long-time renters—and can generate numerous benefits for residents and the property alike. From creating an inclusive living environment for everyone to improving retention, there are many positive aspects to be gained from one simple concept: a sense […]

News

Renters Speak Out

Canadian Tenant Survey

If you’re currently a renter or have ever been one, you’ve probably wondered whether or not your landlord considers your needs for a happier home. A recent survey of thousands of Canadian renters sent a clear message to property managers everywhere: from soundproof walls to high speed internet and online services, renters are expecting more […]

News

Targeted Marketing

Means quality leads

If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion® Business Intelligence (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The […]

News

Smart Renters

Want Smart Energy

Rising utility costs are a growing concern for renters. A recent report by Freddie Mac suggests that increasing utility costs concern renters more than rising rents—and renters are willing to pay higher rents for greener units. Forbes reports that the price of every energy commodity included in its index declined in the double digits since […]

Marketing

Millennial Renters

6 Ways to Attract Them

“The Millennials are coming, the Millennials are coming!” We’ve all heard some version of this over the last few years, but now they’re here and ready to rent. Are your properties positioned to get their attention? Here are six simple ways to attract more Millennials to your vacant properties. Learn how you can help them […]

News

Bridging Generations

Senior and Millennial Housing

Homes That Fit invites Finnish millennials to cohabitate with Helsinki senior citizens as part of a pilot program run by City of Helsinki's Youth Department

Technology

Online Payment Essentials

NMHC Survey

The newest National Multifamily Housing Council (NMHC) survey offers dozens of helpful insights. The gathered data reflects 120,000 responses from 44 markets nationwide. Though the survey covers everything from home features to community amenities, we found one action item that can save you time, money, and headache: make online payments essential. Of those surveyed, 78 […]

News

RentCafe TextPay

Pay Rent Via Text

Yardi’s RENTCafé TextPayTM feature is the most recent addition to the software’s mobile payment functionalities, reducing delinquencies by giving users another convenient option to make rent payments on schedule. Residents opt into the service through the property’s resident portal, then set up the account from which payments will be deducted. Whenever they’d like to make […]

News

What Renters Want

Military Housing Edition

Builders, market analysts, corporate bloggers—everyone wants to know what renters want in order to earn their business. For residents of military housing, the list goes beyond granite counter tops and a great community pool. Military families have unique concerns that create a tall order to fill for builders of new military housing. It’s an even […]

News

Apartments’ Impact

New economic study

The results of a study published Tuesday, jointly funded by the National Apartment Association and National Multi-Housing Council, offer one of the most comprehensive looks to date at the size and scope of the nation’s multifamily industry, and the economic impact of its 35 million residents. The survey was conducted by Stephen S. Fuller, Ph.D., […]

People

Talking to the Rentennials

Eschewing home buying

Oh, those hard-to-pin-down, picky renters and their hearts’ desires. Every year, major research and development dollars are spent by trade associations and independent companies to try to figure out what will make renters choose one property over others, pay more rent for certain amenities, and stay on as long term residents. What’s being most closely […]