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Marketing
Deck the Halls
The holiday season can be an excellent time for selling property as buyers are more serious and motivated to close by the end of the year. Let’s explore how to strike the right balance with holiday décor so it enhances cozy appeal without distractions. Keep it minimal Too much decoration can overwhelm buyers, making it […]
Cozy Rentals for Fall
Fall is a perfect season for property owners of short-term rentals to offer the best fall essentials and aesthetically pleasing elements. These unique features can transform the property into a home away from home for guests, enhancing their cozy rental experience. Aesthetically pleasing When it comes to fall decorations, it’s all about creating a warm […]
Local Event Impact
Buying property is not just an investment. It’s a potentially lucrative venture that can significantly influence various aspects of life. Let’s explore how the impact of arts, culture, and local events can uniquely influence the real estate market for a promising return on investment. Positive impacts. Popular events draw more visitors and potential buyers to […]
Get Your Swag On
Swag, a word coined in the 1940s by an advertising executive, is a way for a business to reinforce its brand among clients, prospects and employees. Swag encompasses a vast array of complimentary items ranging from pens, mugs and mouse pads to hats, water bottles, backpacks, specialized bags for carrying tech gear, exercise mats, calendars, […]
08 / 24 / 23
Retain Residents
In today’s digital age, online reputation plays a crucial role in the success of property management companies. Positive reviews attract new residents and instill trust and confidence in services. At a recent industry conference, we learned from standout property management company (and valued Yardi client) The Bozzuto Group what strategies and insights are working for […]
08 / 01 / 23
AI Alt Text Generator
Great news for RentCafe websites on the RentCaffeine platform! We’ve added an AI alt text generator that makes uploading new photos faster and easier. This tool creates alternative text — more commonly known as alt text — automatically for you. Alt text is copy that describes images using words, making your website more accessible to people […]
06 / 27 / 23
Attractive Properties for Gen Z
In a recent finding, millennials are now mostly homeowners, meaning most renters are now Generation Z. This generation is the most radical and ethnically diverse in the country. They are highly educated and highly tech-savvy. So stand out to this generation by keeping your properties attractive. We compiled a short list of tips to attract […]
05 / 15 / 23
Towne Properties
Michael Wilke is the marketing strategist at Towne Properties. When he joined the company in 2014, Towne was dependent on ILS advertising for leads and leases. Towne’s property sites didn’t have online leasing yet. In his current role, Michael has worked with the rest of the marketing team to modernize Towne’s online user experience to meet […]
Multifamily Marketing Meets AI
The multifamily industry has many options when it comes to solutions that claim to deliver optimal results for both clients and renters. But which ones actually do? According to Multi-Housing News, the answer lies in automation and artificial intelligence. Chatbots powered by natural language and AI that extend beyond predetermined conversations, for example, offer communities […]
02 / 08 / 23
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