LCP MEDIA
Engage renters with powerful visual media
Elevate your property marketing with LCP Media, a leading visual media provider for multifamily. Stand out and attract renters with virtual tours, digital content and dedicated support.

Features

Get everything you need
Drive engagement, improve visibility and gain valuable insights with TourBuilder, an all-in-one platform for managing visual media content. Use TourBuilder Connect for live video and audio calls, TourBuilder Clips for short-form video and TourBuilder Insights for performance data.

Bring developments to life
Help renters visualize properties before they’re built with high-impact 3D renderings. Try still renderings, 360 renderings, 3D floor plans and animated flythroughs for pre-leasing and development marketing.

Make touring easy
Enhance the online experience with virtual tours at every level. TourBuilder Pro delivers professionally captured property tours. TourBuilder Go offers flexible unit-level tours using a national network of photographers or self-capture camera kit and app. Enjoy property coverage anytime, anywhere.

Capture the perfect view
Showcase the best of your community with professional photography and aerial drone coverage. Work with a national network of skilled photographers who deliver high-quality content for your websites, online listings and other marketing materials.

Transform empty spaces
Turn vacant units into beautifully furnished spaces with virtual staging. Get realistic visuals tailored to your audience, for any property.
Testimonials
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Alyson Fitzpatrick
Subtext
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Sarah Gencarella
Olympus Property
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Brian Koles
Property Markets Group
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Greg Benson
Greystar
Game-changer
Partnering with LCP Media on our new development projects has been a game-changer. Their team is incredibly responsive, creative and forward-thinking — consistently delivering high-quality visuals that bring our vision to life. We value their ability to understand our brand and help us stand out in competitive markets.
Greater ROI
By offering a comprehensive virtual tour experience, we not only meet the growing demand for transparency but also drive higher engagement, faster decision-making and ultimately, greater ROI for our communities.
Unmatched convenience
Being able to create photorealistic images of over 30 floor plans and 75,000 square feet of intensively designed amenities was a major undertaking. Having LCP Media as a partner to create all of our visual collateral is way more convenient than juggling multiple vendors.
Exceptional visual media
At Greystar, we go through a comprehensive process to identify our preferred partners. We admire LCP Media’s commitment to innovation and dedication to customer success. Their visual media products are exceptional, and we’re delighted to have had them as a preferred partner for many years.
Resources
Helping leading brands look good
FAQ
TourBuilder is an all-in-one media platform that hosts your virtual tours, photography and video content in one place. Prospects can explore anytime. Your team can easily share content, track performance with TourBuilder Insights, host live video calls through TourBuilder Connect and generate short-form videos with TourBuilder Clips. The platform makes the entire leasing journey faster and more effective.
TourBuilder Pro is designed for capturing professionally shot property tours including amenities, common spaces and exteriors. It’s perfect for creating a high-impact first impression.
TourBuilder Go offers unit-level virtual tours that can be captured professionally or self-shot by onsite staff using a camera kit and user-friendly mobile app.
Together, TourBuilder Pro and Go create a complete virtual leasing experience for real estate companies.
Virtual tours can be shared on your property website, Google Business Profile, internet listing sites (ILSs) like RentCafe.com, social media and other sales enablement tools. With TourBuilder, you can also send URL links, QR codes and more directly to prospects.
Virtual tours give renters 24/7 online access to your property and help you lease faster.
TourBuilder Connect lets your team host live video and audio calls inside your virtual tours, making it ideal for remote leasing. During the call, you can guide prospects through the space in real time. Then they can revisit and share the virtual tour with others, keeping your property top of mind.
TourBuilder Clips are AI-generated, short-form videos and GIFs created from your virtual tours. They’re perfect for social media, email follow-ups and listings, giving you fresh, ready-to-use content with no extra effort. It’s a simple way to stay visible and engage renters across platforms.
TourBuilder Insights shows how your virtual content is performing. You can track views, engagement and top-performing units or spaces, giving your team the data to make smarter marketing and leasing decisions.
Our 3D content is created entirely in-house by a team of experts. It’s so real, it’s unreal. We offer still renderings, 360° renderings, 3D animation and more. You need it, we can create it.
What sets us apart is how seamlessly this content works with TourBuilder. Prospects can walk through future spaces and join live-guided virtual tours before the community is completed.
We manage the entire photography process through our nationwide network of professionals. We have in-house project managers so you don’t have to spend time sourcing or booking photographers. We take care of everything to ensure consistent content, every time. We also have professional photo editors to make sure we always deliver the highest quality images.
TourBuilder automatically uploads your property virtual tours and still photos directly to your Google Business Profile. This increases visibility by making your property more searchable on Google and more engaging to prospective renters. No extra steps needed — just sit back and watch your exposure grow.
Not at all. While TourBuilder integrates seamlessly with RentCafe websites and RentCafe.com, it also works across your entire digital ecosystem and property management systems, including RealPage and Entrata. It integrates with your property website, ILSs and CRM platforms. We make it easy to distribute your content wherever your prospects are searching.
ENERGIZED FOR TOMORROW
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