LCP MEDIA

Engage renters with powerful visual media

Elevate your property marketing with LCP Media, a leading visual media provider for multifamily. Stand out and attract renters with virtual tours, digital content and dedicated support.

Features

LCP Media TourBuilder infographic

Get everything you need

Drive engagement, improve visibility and gain valuable insights with TourBuilder, an all-in-one platform for managing visual media content. Use TourBuilder Connect for live video and audio calls, TourBuilder Clips for short-form video and TourBuilder Insights for performance data.

LCP Media 3D rendering example

Bring developments to life

Help renters visualize properties before they’re built with high-impact 3D renderings.  Try still renderings, 360 renderings, 3D floor plans and animated flythroughs for pre-leasing and development marketing.

LCP Media virtual tours displayed on two phones

Make touring easy

Enhance the online experience with virtual tours at every level. TourBuilder Pro delivers professionally captured property tours. TourBuilder Go offers flexible unit-level tours using a national network of photographers or self-capture camera kit and app. Enjoy property coverage  anytime, anywhere.

LCP Media aerial and drone photography example

Capture the perfect view

Showcase the best of your community with professional photography and aerial drone coverage. Work with a national network of skilled photographers who deliver high-quality content for your websites, online listings and other marketing materials.

Transform empty spaces

Turn vacant units into beautifully furnished spaces with virtual staging. Get realistic visuals tailored to your audience, for any property.

Testimonials

  • Alyson Fitzpatrick

    Alyson Fitzpatrick

    Subtext

  • Sarah Gencarella

    Sarah Gencarella

    Olympus Property

  • Brian Koles

    Brian Koles

    Property Markets Group

  • Greg Benson

    Greg Benson

    Greystar

Game-changer

Partnering with LCP Media on our new development projects has been a game-changer. Their team is incredibly responsive, creative and forward-thinking — consistently delivering high-quality visuals that bring our vision to life. We value their ability to understand our brand and help us stand out in competitive markets.

Greater ROI

By offering a comprehensive virtual tour experience, we not only meet the growing demand for transparency but also drive higher engagement, faster decision-making and ultimately, greater ROI for our communities.

Unmatched convenience

Being able to create photorealistic images of over 30 floor plans and 75,000 square feet of intensively designed amenities was a major undertaking. Having LCP Media as a partner to create all of our visual collateral is way more convenient than juggling multiple vendors.

Exceptional visual media

At Greystar, we go through a comprehensive process to identify our preferred partners. We admire LCP Media’s commitment to innovation and dedication to customer success. Their visual media products are exceptional, and we’re delighted to have had them as a preferred partner for many years.

Resources

Helping leading brands look good

FAQ

What is TourBuilder, and how does it support the leasing journey?

TourBuilder is an all-in-one media platform that hosts your virtual tours, photography and video content in one place. Prospects can explore anytime. Your team can easily share content, track performance with TourBuilder Insights, host live video calls through TourBuilder Connect and generate short-form videos with TourBuilder Clips. The platform makes the entire leasing journey faster and more effective.

What is the difference between TourBuilder Pro and TourBuilder Go?

TourBuilder Pro is designed for capturing professionally shot property tours including amenities, common spaces and exteriors. It’s perfect for creating a high-impact first impression.

 

TourBuilder Go offers unit-level virtual tours that can be captured professionally or self-shot by onsite staff using a camera kit and user-friendly mobile app.

 

Together, TourBuilder Pro and Go create a complete virtual leasing experience for real estate companies.

Where can I share my virtual tours, and how do they support leasing?

Virtual tours can be shared on your property website, Google Business Profile, internet listing sites (ILSs) like RentCafe.com, social media and other sales enablement tools. With TourBuilder, you can also send URL links, QR codes and more directly to prospects.

 

Virtual tours give renters 24/7 online access to your property and help you lease faster.

What is TourBuilder Connect, and how does it work for your leasing teams?

TourBuilder Connect lets your team host live video and audio calls inside your virtual tours, making it ideal for remote leasing. During the call, you can guide prospects through the space in real time. Then they can revisit and share the virtual tour with others, keeping your property top of mind.

What are TourBuilder Clips?

TourBuilder Clips are AI-generated, short-form videos and GIFs created from your virtual tours. They’re perfect for social media, email follow-ups and listings, giving you fresh, ready-to-use content with no extra effort. It’s a simple way to stay visible and engage renters across platforms.

What is TourBuilder Insights?

TourBuilder Insights shows how your virtual content is performing. You can track views, engagement and top-performing units or spaces, giving your team the data to make smarter marketing and leasing decisions.

What sets LCP Media’s 3D services apart from others?

Our 3D content is created entirely in-house by a team of experts. It’s so real, it’s unreal. We offer still renderings, 360° renderings, 3D animation and more. You need it, we can create it.

 

What sets us apart is how seamlessly this content works with TourBuilder. Prospects can walk through future spaces and join live-guided virtual tours before the community is completed.

How does LCP Media handle photography?

We manage the entire photography process through our nationwide network of  professionals. We have in-house project managers so you don’t have to spend time sourcing or booking photographers. We take care of everything to ensure consistent content, every time. We also have professional photo editors to make sure we always deliver the highest quality images.

How does TourBuilder work with my Google Business Profile?

TourBuilder automatically uploads your property virtual tours and still photos directly to your Google Business Profile. This increases visibility by making your property more searchable on Google and more engaging to prospective renters. No extra steps needed — just sit back and watch your exposure grow.

 

 

Can I only use TourBuilder if I use Yardi?

Not at all. While TourBuilder integrates seamlessly with RentCafe websites and RentCafe.com, it also works across your entire digital ecosystem and property management systems, including RealPage and Entrata. It integrates with your property website, ILSs and CRM platforms. We make it easy to distribute your content wherever your prospects are searching.