Xiaomi Mi Mix 2S

Imitation is the sincerest form of flattery, they say, but I doubt Apple is pleased with the compliment Xiaomi has been paying since it launched its first smartphone back in 2011. Since then, the little rice (Xiaomi’s translation from Mandarin) grew into a solid 12.4 percent market share in China’s smartphone market. Chances are its growth will be boosted this year, with the help of the recently launched Xiaomi Mi Mix 2S. This Android-powered Apple-looking device is the company’s latest flagship smartphone. Design-wise, the Mi Mix 2S didn’t change from the version launched about half a year ago, and it’s understandable as it holds several design awards. The change happened under the hood, as it more often should. Back to the design features, the device looks exactly the same as its predecessor when regarded from the front—the 6-inch, full HD plus LCD display with 18:9 ratio and 1080p resolution and trim bezels on the side and top is unchanged, as is the 5-megapixel front camera, still placed in that awkward position at the bottom right corner of the device. The fingerprint sensor is still placed on the back. Mi Mix 2S is also made of ceramic with aluminum, but the company is interested in producing a full-ceramic edition, just as it did with the previous version; the color-scheme is minimal: black with gold trim and white with silver trim. On the back, there’s another story: the new dual-camera system replaced the single module and has been moved to the top left corner, mirroring iPhone X’s design. The camera system consists of two 12-megapixel sensors—one behind the wide-angle lens and the other behind a telephoto lens. The system features dual-pixel autofocus, four-axis optical image stabilization and Sony’s IMKX363 sensor with an F/1.8 aperture and 1.4-micron...

CALA Conference May25

CALA Conference

If you’re attending the California Assisted Living Association (CALA) 2018 Spring Conference & Trade Show, along with 800 other professionals who will engage in important issues and explore opportunities for the assisted living industry, Yardi is excited to see you there. With the theme “elevate,” to acknowledge that senior living professionals are continually seeking ways to improve and enhance their services, the event is set for June 4-6 at the Hyatt Regency Sacramento and Sacramento Convention Center in California. Assisted living, memory care and continuing care resident community operators come together at CALA’s spring conference to participate in active learning, engage in critical discussions, and hear from outstanding presenters with a broad range of expertise within and outside the profession. Sessions will cover resident and dementia care knowledge and practices, legal and regulatory awareness, leadership and staff culture along with sales and marketing strategies. Attendees expect to walk away with ready-to-use information, ideas, and best practices that both challenge and inspire them. In addition to not-to-be-missed educational sessions, the conference also provides networking and socializing opportunities including a wine tasting event on Monday, June 4 and a cocktail reception on Tuesday, June 5. Yardi is sponsoring the luncheon general session on Wednesday, June 6 at 12:15, where featured speakers Matthew Emerzian and Cindy McCann will discuss “Creating a ‘You Matter’ Culture” that touches both residents and employees in assisted living organizations. View complete details about the luncheon, speakers and sessions in the conference brochure. While exploring the trade show exhibitors, you’re invited to discover Yardi’s single connected solution for senior living by visiting Booth 50, and while you’re there, enter for a chance to win a Bose Bluetooth Speaker. We look forward to meeting you in...

Multifamily Meets May24

Multifamily Meets

Apartmentalize powered by NAA is the apartment industry’s biggest annual event. If you’re going, you won’t want to miss out on hearing great speakers and getting energized by discovering what’s possible for your business. Apartmentalize will take place from June 13-16 in San Diego, and is the premier source for educating professionals of all job functions within the rental housing industry. The event is designed to help attendees take their careers, companies and residents’ experience to the next level. Be Sure to Attend Visit Yardi at booth #1019 in Hall E to get energized and discover what a single connected property management solution can do for your business. And while you’re there, enter for a chance to win a pair of Maui Jim sunglasses! When it comes to making informed decisions for your business, you’ve likely heard about advances in artificial or machine intelligence. To “get smart” as BI evolves through artificial intelligence, don’t miss “The Age of AI: Business Intelligence Today and Tomorrow.” The panel will discuss BI for multifamily with great insights from analytics experts from Yardi, Bozzuto, Bridge Property Management and Berkshire Communities. The session will take place on June 14 at 10 a.m. Aspiring marketing geniuses should be sure to attend the Learning Zone session “Reach Your Audience and Elevate Marketing Results with Prescriptive Analytics” presented by Yardi’s Dhar Sawh and Nima Farkhak on June 14 at 2:45 p.m. To share ways to better connect with your customers and truly understand how prospects find you, Yardi’s Esther Bonardi will moderate “How Did You Find Us? Tracking Today’s Multi-Touch Renter Journey” on June 15 at 9 a.m. Bonardi will be joined onstage by marketing experts from Greystar, EC Smith and Monarch Investment and Management Group. And finally, get enlightened about the...

YASC DC 2018 May23

YASC DC 2018

Next week, the Yardi Advanced Solutions Conference returns to the East Coast for a week of in-depth training, networking and fun! The annual user conference, also known as YASC, will be hosted at the Washington Hilton from May 30 – June 1. “We’re looking forward to welcoming clients to DC! We listened to client feedback and have expanded the number of unique class offerings and networking opportunities,” said Tim Hoover, creative director for Yardi. Features of YASC Washington, D.C. include: Conference App We’ve gone green with a new conference app! Attendees can access all conference information, venue maps, class materials, social networking and in-app messaging, and more on the Yardi Events app. It’s designed to enable attendees to custom-tailor their daily schedule with classes, demos, panels, and roundtables, and to set up one-on-one meetings with Yardi staff. The Yardi Events app is available for download in the Google Play Store and Apple App Store. A browser-based version, synced to the mobile app, will also be available, so attendees can access all these features from their desktop. User log-in details have been emailed to all registered YASC attendees. Questions? Email our team at yasc@yardi.com. Gain Insight & Get Your Questions Answered Knowledge Central is the place to be if you want to learn more about new products and upgrades, or if you have questions about your current software. We’ve gathered the experts in one place, so you’ll know where to go to get all your questions answered. Bonus: attend a 15-minute product preview in Knowledge Central and be entered in a daily giveaway for a Bose travel speaker! Expand Your Network YASC is all about learning, but we also want our clients to have a good time! The conference will offer several opportunities to connect with peers in your industry, including networking receptions and focused table...

Managing Risk May23

Managing Risk

Yardi and Property Week assembled five property investment experts to discuss low-risk ways to find value amid fierce competition for prime property. Industrial, traditional PRS, build to rent and student housing were seen to offer opportunities, with a tough retail climate and political risk on the downside. Panelists Ian Benson: Finance Director, Kier Property Meg Brown: Director of equity placement, Colliers Howard Freedman, Partner/head of real estate and construction, RSM Jamie McCombe, Partner/head of IM, Cluttons Kris McPhail, Co-fund manager, Lime Property Fund, Aviva Moderator: David Parsley, Property Week contributing editor With prime property yields tightening and investors looking for value without too much risk, our think tank participants addressed the key issues of where funds should place their cash and what factors – both positive and negative – may affect their decisions and returns. Where are the hot sectors in real estate investment? MB: This is something we think about a lot, as we typically advise pension funds and groups where risk really matters, as they are investing money they can’t really lose. So right now we’re fans of things that are not correlated to economic cycles, and that’s largely mega-themes such as student housing, PRS and BTR, micro living and, to some degree, the co-working concept. JM: We feel capital growth is going to be more muted in this market, so there has been a flight to income return. We’ve been looking at some of those long-term income plays, such as hotels and student accommodation. The industrial sector has obviously been improving in the past 12 months, predicated on investors seeing some future rental growth, so yields have fallen quite significantly, but in the right areas and at right rent, there is still something to go for in terms of return. The prime end of the...

Digital Identity

In December, we named blockchain technology as one of the major trends for 2018. We were on to something. Even though blockchain technology is most often associated with cryptocurrencies, it has exceeded those applications. What is Blockchain? Blockchain is a digital ledger that records transactions in a series of blocks. It exists in multiple copies spread across multiple computers (nodes), impossible to tamper with thanks to the fact that each block of transactions (data) is linked back to previous blocks. Once you learn more about blockchain, it becomes clear that there are a vast number of uses available for the technology. Cryptocurrencies were only the beginning. Blockchain in the Real World The City of Austin is among the governments and private entities seeking ways to use blockchain technology to solve some of society’s biggest challenges. Currently, there are about 2,000 people struggling with housing insecurity in Austin. Several thousand more live in poverty. For people facing housing insecurity, identification documents are a serious challenge. Without safe storage, documents are easily stolen or lost. Securing housing, employment, and services becomes more difficult. The lack of documentation results in high costs, re-traumatization and diminished motivation. In July 2017, Austin received a $1.25 million three-year grant for research and development to improve existing homelessness services. With the funds, officials launched a pilot program that uses blockchain to help homeless persons protect their identities in the event that their IDs are lost or destroyed. Dubbed MyPass Initiative, the program is a partnership between the city of Austin, Austin-Travis County EMS and Dell Medical School at the University of Texas. The blockchain initiative will enable users to store information such as identification cards, social security numbers and medical history all in one virtual space. No matter where users show...

NMHC Top Managers May22

NMHC Top Managers

Online reputation management matters. How masterfully a company handles feedback can give it a huge advantage over the competition as prospects shop around for a new rental. ORA Power Ranking shifted through the online reputations of 75,000 rental properties. The following list represents the National Multifamily Housing Council (NMHC) top 10 best-ranked managers by online reputation. The companies below received the highest ORA scores. For perspective, the national average is 60.39. Each of the companies below ranked 71.58 or higher, earning top marks for online reputation. Yardi client The Bozzuto Group once again took home the first place title. The Bozzuto Group has ranked number one in online ratings for four years. To maintain its ranking, Bozzuto increased its score by 2 percent from last year, improving from an ORA rating of 79.13 to 80.76. That 2 percent was needed to stay ahead of second place performer AvalonBay Communities, another Yardi client. With an ORA score of 80.17, it was a close call for the top two positions. In third place comes Gables Residential. This Yardi client received an ORA score of 76.98. This is a noteworthy, 4 percent improvement for the Atlanta-based company. MAA nips at the heels of Gables Residential with a score of 76.44. Its 3 percent improvement in the ORA score kept the organization in the top five. Rounding out the top five with a stellar performance comes Cortland Partners, a Yardi client. This underdog improved its ORA rating by a whopping 10 percent, reaching 75.20 this year. The following companies complete the top 10 rankings. 6. Camden Property Trust 7. RAM Partners (Yardi client) 8. Pegasus Residential (Yardi cient) 9. Aimco 10. Greystar (Yardi client) Congratulations to all of the NMHC Top 10 Managers, especially our valued Yardi...

AIM Insights

Multifamily marketers gathered in Huntington Beach, California, for the 2018 Apartment Internet Marketing (AIM) Conference on May 6-9. This year’s event focused on the latest digital marketing trends and technologies. “Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted to have Yardi and RENTCafé as partners in educating the industry about the future.” Some conference highlights for multifamily marketers: Customer Experience Matters Customer experience is the new marketing. At the AIM keynote, Charlene Li, principal analyst at Altimeter and co-author of Groundswell, challenged marketers to examine relationships and experiences. “If you’re not focusing on the customer experience, you’re working on the wrong things,” emphasized Li. Why does customer experience matter? Because the data says so! According to resident satisfaction data from J Turner Research, Q1 2018 apartment reviews grew by 78% as compared to Q1 2017. The average number of reviews per property has grown 20% since Q1 2017, averaging more than 86 reviews per property. The study found a strong correlation between online reputation and resident satisfaction. Resident experience matters, and it influences renter and prospect purchasing behavior. In a session on customer engagement and loyalty, Joseph Batdorf, president of J Turner Research, stressed, “Resident satisfaction matters. Making sure they’re happy affects their willingness to renew a lease.” Customer Engagement Also Matters To create a better customer experience, you need to engage your customer from the get-go and keep them engaged throughout their time with you. Where can you innovate your customer engagement strategy? Create a well-rounded engagement strategy. Implementing a multi-source lead attribution model can help marketers more accurately assign value to each touchpoint in the buyer journey. Market to common values to bolster your engagement. Sticking to common...

Sustainable Training

Do you find that your internal staff training program lacks engagement or consistency? Yardi eLearning’s featured topic for this month focuses on creating effective and sustainable training programs for busy real estate companies. Take the pressure off of your training team with these best practices. The Balance Sheet caught up with Michael Joiner of Yardi eLearning’s client services team to get the inside scoop on what this valuable training platform has to offer. What does it mean to have an Effective and Sustainable Training Program?  Joiner: An effective training program is one that meets the training needs of a company. A sustainable training program requires a balance between the administrative tasks—like scheduling training, assigning courses, communicating between instructors and students, validating student work, running reports—and maintaining existing training with the development of new training that meets additional needs of the company and its employees.  What’s one common hurdle that keeps clients’ training programs from being effective?  Joiner: Not identifying the needs of the learners. For instance, you can assign a ton a courses, but do those courses help bridge a skills gap or correct a behavior? Ineffective training programs assign courses for the sake of assigning content that someone thinks is necessary, but it may not be relevant or applicable to an individual. What’s one common hurdle that keeps clients’ training programs from being sustainable? Joiner: Focusing too much on developing new training and letting existing training become out dated. Out-of-date training leads to a lack of engagement and trust on the part of the learner. A sustainable training program creates new training initiatives while regularly updating existing content. How can users access this information after the webinar? Joiner: We’re teaching this class at YASC Washington, D.C. May 30- June 1, 2018. We’ll also be...

Bidding Wars May20

Bidding Wars

Need to motivate your customers? Use your blog or newsletter to notify prospects that your property stands in one of the hottest, burgeoning markets in the nation. Perhaps they know that—they are already interested in buying in the area–but do they know about the local bidding wars? Bidding wars aren’t limited to the large cities any longer. Secondary markets are now seeing their fair share of dueling offers. To encourage faster response times from your prospects, share some of the interesting content below: Explain a Bidding War For your content to have the greatest impact, you’ll want to ensure that you clients understand the definition of a bidding war. To be concise, bidding wars take place when multiple buyers submit offers over the asking price in a desperate effort to secure the property for themselves. A higher asking price is only part of the battle tactic. Remind buyers that there are other concessions and considerations that can sweeten the deal for sellers. How Did Your City Make the List? Honestly, most buyers won’t care how your market made the list. But just in case they ask, here is the rundown. Realtor.com examined 150 cities where homes are selling above their asking prices. The organization kept tabs on these locations from 2015-2018 to solidify the trend before adding the city to the list. That means that these cities have been getting hotter and hotter for years now. Your clients better get ready to rumble! 5 Top Ranked Cities for Bidding Wars 1. Akron, OH Share of homes selling above list price: 20.6% Increase in the share of homes selling over list price: 91.7% 2. Worcester, MA Share of homes selling above list price: 41.5% Increase in the share of homes selling over list price: 88.1%...

United Way Shoebox May18

United Way Shoebox

Before you discard an empty shoebox or a duplicate Happy Meal toy, think again. Those seemingly small items can go a long way toward promoting health and happiness for women and children in need. The Shoebox Project is a program hosted by the United Way. A few weeks before Mother’s Day each year, United Way delivers shoeboxes filled with essential items to women in homeless shelters, often mothers. The shoeboxes are filled and wrapped by volunteers. Yardi Atlanta has participated in the Shoebox Project for as long as anyone in the office can remember. It’s a year-long process. Employees contribute a variety of supplies such as toiletries, feminine hygiene products, first aid supplies, small toys, crayons, ponchos and socks. Then at the end of April, the supplies culminate into one large donation. Marilyn Duffield, Residential Project Manager, Client Services at Yardi explains the process once the items are collected: “We setup a conference room for people to stop by at their convenience—on lunch, between calls, at the end of the day—to wrap a shoebox or two, fill it with items from our stock-pile, and place a rubber band around it. We also collect monetary donations to use for wrapping paper or to buy more of an item that we need,” says Duffield. The versatility of the shoebox project allows all employees to get involved. Volunteers donate time, money, or items. Employees are encouraged to get creative with low- or no-cost options by bringing in extra hotel soaps or free toothbrushes from the dentist. When the 2018 project ended, Yardi delivered 115 boxes to the United Way. The donations completely filled Duffield’s car. “It is a feel-good project that reaches women and children all over Metro Atlanta,” smiles Duffield. “It’s such a great way to...

3 Reasons Why

Think you’re getting top dollar for your units? Odds are, you can be doing a lot better if you were working with a revenue manager. All Yardi RENTmaximizer users get a designated revenue manager to help them identify best practices for the highest revenues—even with those hard-to-move units. The role of a revenue manager is to first understand the asset, then the company’s goals for the asset. Is it a long-term hold or short-term sell? Do you want to improve occupancy or increase rates? Your revenue manager will work with you to understand your objectives. Your revenue manager can then offer insights and suggest ways to attain your goals based on different rules and settings in RENTmaximizer. Together, you can monitor the property to make sure that you are achieving your goals. When you work with a revenue manager, three things happen in your favor. You make the best decisions for your property based on accurate data, not just competitor behavior. “One of the most common mistakes is feeling the need to follow the competitor,” explains Tracy Hollins, Senior Technical Account Manager, CSD at Yardi. “Just because they dropped their rates does not always mean that you should.  They could have other issues causing lower occupancy where your property is performing just fine.” You gain access to historic data as well as current activity and emerging trends. “Another mistake is making assumptions based on what happened last year,” says Hollins. “Things are always changing and while historical information is important, you must not neglect what is happening now.” For example, don’t rush to make changes just because last summer was a very hot market with lots of leases. That doesn’t mean this summer will be the same.  Current trends play a huge role in savvy...

China and the West May17

China and the West

The looming trade war between the US and China is front-page news around the world. On the surface, it looks like US President Donald Trump is following up on his campaign rhetoric of “America first” and part of his strategy is to treat China as a “strategic competitor.” However, it’s possible to trace the roots of the current impasse to a fundamental mistrust between the West, in particular the US, and China. The cover story on the March 3, 2018 issue of The Economist, “How the West Got China Wrong,” epitomises that point of view. According to this theory, the West was hoping that, by helping China integrate into the global trading system, it would help turn it into a capitalist economy. Or simply, “they would be just like us.” However, China has not gone the way the West anticipated. Instead, it has found its own development model. It continues to be a one-party state while embracing some aspects of the Western-defined market economy and maintaining a strong government role. While the West continues to believe there is one – and only one – proper way to govern, it is fair to say that the path that suits a certain country at a certain stage of development is likely to differ from other countries’, depending on the context. It would be rather egotistical for Western politicians and pundits to expect every country to fully embrace the Western system, given the major disruptive events over the past decade, such as the 2008 financial crisis, the election of Donald Trump as US president, and sluggish economic growth for well over a decade. On the other hand, Beijing was able to lift China from basic subsistence to a situation where many people now enjoy a reasonable livelihood....

Pet-Friendly, Plus May16

Pet-Friendly, Plus

Welcoming pets onto your property was your first step in the right direction. Nearly 70 percent of U.S. households own a pet, reports the 2017-2018 National Pet Owners Survey. Pet-friendly apartments appeal to a broader spectrum of households. But don’t stop there! Several properties in your area are also pet friendly. What makes you different?  Outshine Your Competitors  The pet-centric, value-add services below can help you stand out in prospects’ minds. For your existing residents, the services encourage compliance with property regulations. When residents develop a relationship with the property staff and other pet owners, it improves the likelihood that the resident will care about the pet community at the property. 4 Fun Value-Add Ideas The best value-add ideas are beneficial for your property and its residents.  Small investments in communal spaces go a long way towards a tidy property and happy pet owners. Include pet waste disposal bags and trash can stations throughout your property’s walking trails and dog park. Water bowls and treats at the dog park also make a nice addition. Local discount programs are a terrific way to showcase the conveniences of your neighborhood. Simultaneously, you’re offering incentives to prospects and residents. Negotiate discounts or loyalty rewards opportunities with nearby veterinarians, groomers, pet sitters and walkers. Promote pet daycare services like Wag, Rover, and local boarding businesses. When pets are given supervised breaks to play and potty, they’re less likely to damage the unit they live in. Promoting daycare services is free for you and cuts costs for your property. Make your pet community a selling point by using RENTCafé SMS messaging, email, blog, and social media. This is a great way to market your pet-focused events such as adoption events, walking groups, pet hack workshops, volunteer opportunities, and more. What...

Argentum

Don’t miss the Argentum Senior Living Executive Conference and Expo on May 14-16, 2018. This year’s event will take place in sunny San Diego. The Conference Join more than 2,700 of your fellow C-level executives for three days packed with informative sessions and networking opportunities. Sessions covered include memory care, technology, hiring and management, safety, market trends and much more. Yardi’s Michael Remorenko will discuss the white paper, Senior Living Data Security. Attendees will learn how to safeguard sensitive data from online attacks and third-party hacks. Since 2015, data breaches have increased by 17.7 percent. Personally identifiable information (PII) such as social security and credit card numbers are valuable to criminals. Private information can be used to forge prescriptions, open new lines of credit and other offenses. Remorenko will present on the industry’s best practices—as well as groundbreaking advancements—that keep seniors’ data safe. For more information, visit Remorenko’s session on Wednesday, May 16, 2018 at 7:45am to 8:15am. The Expo You can explore Yardi’s latest offerings for senior living at our expo booth. The Expo showcases the latest solutions by leaders in senior living products and services. Yardi will have a 20 x 30 booth where guest are encouraged to test-drive Yardi’s senior living suite. Get answers to your questions about product offerings and how they can enhance your organization. Between the conference and the expo, there is a lot to do! Keep your schedule organized with the My Show Planner. This planning tool allows users to research exhibitors, schedule appointments, and add sessions to your itinerary. After the Show San Diego, the nation’s eighth largest city, has tons to offer visitors. The San Diego Convention Center, places guests in the center of the action. A short walk places conference attendees on the doorstep...

Providence Place May14

Providence Place

“You can’t manage what you don’t measure,” says Gino Gentile, VP of sales and customer service for senior living provider Providence Place of Pennsylvania. Providence Place needed integrated software to handle lead management at its five senior living properties. It became clear to Gentile that streamlining Providence Place’s operations on a centralized platform would help the company further enhance its marketing and sales performance. The solution was Yardi Senior CRM, part of the Yardi Senior Living Suite. Yardi Senior CRM enables senior living providers to increase occupancy and boost resident retention with mobile-friendly sales and marketing tools specially designed for senior living. With Yardi Senior CRM, senior living providers can enhance lead management and improve the marketing and sales process with customized dashboards and comprehensive reporting. Integration with the entire Yardi Senior Living Suite ensures data accuracy and lead tracking from initial point of contact through resident activity. According to Gentile, Providence Place has achieved substantial occupancy gains while using Yardi Senior CRM at all five of its senior living communities. Gentile elaborated that the addition of Yardi Senior CRM to the company’s Yardi Voyager platform has been a breakthrough, helping to increase sales. In addition to higher tour to close ratios and faster lead conversion, Gentile points to the software’s reminder features, customized dashboards and comprehensive reporting as essential to the company’s invigorated performance. Gentile said Yardi Senior CRM has helped the company achieve impressive occupancy gains — that have exceeded its goals — along with phenomenal sales growth. “Occupancy is up at all our communities.” Gentile added that the company’s improved resident retention is supported by the tools and solutions provided by its entire Yardi platform. Providence Place also received great implementation support from Yardi and was up and running quickly which...

Increase Leads May13

Increase Leads

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. Getting quality traffic to your website is tough. It’s even harder to convert that traffic into leads. SEO helps the right renters find your property through organic (non-paid) search inquiries. In order for this to happen, search engines need to understand who you are, what you have to offer and the content of your website. That doesn’t happen through chance. Detailed strategies ensure that your website ranks high on organic search results with the right audience. Are your strategies bringing the desired results? Don’t go in alone. Not sure how to make SEO work for you? There is no need to reinvent the wheel. The experts at RENTCafé Reach specialize in driving high quality traffic to your website. Catriona Orosco, manager of RENTCafé Reach at Yardi explains: “RENTCafé SEO account managers have the expertise and knowledge to help your website reach more qualified prospects. Our role requires us to stay up-to-date with changes made at Google. We work as a team to stay educated and aware of what’s important in gaining a competitive advantage in search results.” RENTCafé Reach account managers are also experts when it comes to RENTCafé marketing features. They can help you identify and test features to improve prospect engagement and lead conversion rates. “Often, people’s assumptions about what’s important are outdated,” says Orosco. “In addition to the initial optimization efforts and content creation, we’re checking website health on a routine basis, addressing issues and updating...

UCSB TMP May11

UCSB TMP

One of the most innovative programs on the UC Santa Barbara campus, the Technology Management Program (TMP) benefits students, employers, and the community at large. The TMP focuses on practical applications of tech and engineering skills in the workplace, and now offers a fast-tracked master’s degree program for those wishing to further their education. “We think we have a very unique program that is designed to accelerate how quickly an early-career engineer or scientist can become a leader in a technology company, by emphasizing human capital skills like communication and leadership,” said David Telleen-Lawton, Career Development Manager for the TMP. In the process of developing the Masters in Technology Management (MTM) track, a team from TMP conducted extensive market validation research, including speaking with executives at 24 local, Bay Area, and Southern California tech companies, including Yardi (pictured), to determine what skill sets and educational backgrounds were most needed. “We learned that companies need more software developers. They also told us that they could not find enough technically trained people that would take initiative. They need people who see the bigger picture and realize that the organizational problems are often more intransigent than the technical problems,” Telleen-Lawton shared. The MTM team also met with potential program students, where they learned that interest in the program was not just from engineers and scientists, but others with non-technical degrees already or wanting to work in the tech space. As a result, the MTM “is a curriculum of leadership skills for those who are comfortable working at fast-moving technology companies,” Telleen-Lawton said. The nine-month program is designed to quickly return students to the job market after packing in a year of management-level education focused on business, leadership, human resources, and product marketing. TMP leaders are proud to...

5 Hottest Markets May10

5 Hottest Markets

In many cities, senior housing growth has plateaued. Over saturated markets have led to stagnant occupancy rates. According to the National Investment Center for Seniors Housing and Care, 2017 ended with the national occupancy rate at 88.8 percent, down 70 basis points year-over-year. The greatest stagnation takes place in markets with low barriers to entry, such as Atlanta, Dallas and Denver, reports CBRE. Yet there are markets that are still ripe for investment. They come with their own challenges but they stand a greater chance of success. Below are MoneyRate.com’s five best bets for senior housing investment.   California San Diego and San Jose offer plenty of opportunities for construction and development—once you get past the high barriers to entry, like high land costs and low availability. It can take years for a project to break ground but once it does your class A property can thrive.   Arizona This dry desert state has done a marvelous job of absorbing new supply. Occupancy rates remain high, leading analysts to believe that there is more room for growth.   Florida The sunshine state remains popular with seniors. More seniors live in Florida than anywhere else in the United States. Their life expectancy is third-highest in the nation, meaning there are plenty of golden years in need of beautiful abodes.   Maine The northern gem ranks among the top five states for retirement. It ranks just after Florida in terms of its senior population. The state offers low crime rates and relatively low to moderate land prices, which can help keep housing prices affordable for seniors. Washington Seattle is the wildcard of the list. National Real Estate Investor lists the city due to its increase in construction and the presence of major tech giants—assuming retirees want...

Blogging 101: Pt 5 May09

Blogging 101: Pt 5

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way a person will find your content is by going directly to your website. Before you worked in the industry, how often did you visit an apartment’s blog? Precisely. By sharing the posts on social media, your content reaches more readers. Your social media followers will see the post appear on their news feeds. Social sharing draws attention to the blog post. Their engagement—likes, comments, and shares—will broaden the posts’ reach to their friends. Your efforts will be magnified even more when the platform’s algorithm robots pick up on users’ engagement. The platform may choose to share your content with an even broader audience. With more attention on your blog, you’re bringing more attention to your property! Social media marketing is easy, free marketing. Pick 2-3 Social Media Platforms Where should you share content? Select a few social media platforms that suit your brand. The prominent demographic of your community will determine which platforms are best for you. For example, Facebook is common for most organizations due to its broad user base–1 billion active users– and customizable features. Additionally, properties with young professionals may benefit from an Instagram account, whose 600 million users are mostly young adults ages 18-29. If you have a student property with an even younger demographic, 18-24 years of age, Snapchat may also be a beneficial platform to explore. Once you’ve honed-in on your platforms, learn the native marketing language for each. This allows you to...