Realcomm | IBcon Oct20

Realcomm | IBcon

Yardi is proud to be the Diamond Plus Elite Sponsor of the first Realcomm | IBcon hybrid conference. Due to the unique and challenging circumstances this year, the event will begin October 26 in a virtual setting with in-person sessions starting October 28 at the Marriott Gaylord Rockies Resort in Aurora, Colo. This premier event hosts hundreds of commercial and corporate real estate executives to discuss technology, automation and innovation. As part of the event, Yardi will have numerous speaking opportunities: Monday, October 26 Senior director Arjun Rao will host a CEO/COO roundtable discussion titled “The Future of Office Leasing: Challenges and Opportunities Explored,” focusing on leasing, demand for space in urban and suburban markets, as well as key factors for restructuring leases. A CIO roundtable focused on the outlook for private equity and the impact of technology on big spend will be hosted by Rob Teel, senior vice president of global solutions. Teel will also participate in a Realcomm LIVE interview to discuss current trends in the real estate industry. Founder and president Anant Yardi will join global thought leaders sharing their visions for the future of real estate technology, the economy and the workplace experience beyond the pandemic. Tuesday, October 27 Anant Yardi will join a panel titled “Industry Leaders Weigh in on Surviving and Thriving in Uncertain Times” to discuss how the real estate industry is trying to define the new normal. Wednesday, October 28  Brian Sutherland, industry principal for commercial, will also take part in a Realcomm LIVE interview session to discuss Yardi’s position in commercial real estate during the pandemic. Check out the full conference agenda, which will be updated continuously as more speakers and sessions are added. Visit Realcomm for more information or to register for the...

Argentum Illuminates Oct06

Argentum Illuminates

The annual Argentum Senior Living Executive Conference Argentum wasn’t live with thousands in attendance as is usually the case, but it still lived up to its legacy as a major event in the professionally managed senior living community industry. Held in September and hosted by a major national trade association, Argentum offered 30 hours of programming over three days. Leaders from Life Care Services, Mather, Eclipse Senior Living, Heritage Communities and other providers offered tips on such timely topics as shifting from survival mode to a sales-oriented environment, giving buyers a seamless journey (“omnichannel marketing”), protecting health data from cyberattacks and staying ahead of COVID-19. Besides sponsoring registration for the event, Yardi’s principal contribution was hosting a virtual session that addressed how advanced business intelligence technology can drive informed decision-making. Senior living executives J.R. Southerland and Richard Nix focused on one of Yardi’s new contributions to efficient senior living management – Yardi Senior IQ, a BI solution designed for senior living that compiles portfolio-wide information. Southerland and Nix explained how executives can use Yardi Senior IQ to execute benchmarking, elevate reporting to investors, board members and others, and deliver details on everything from unit availability to current market rates. Please contact us if you would like to know more about the business intelligence presentation or the Argentum conference in...

Argentum 2020 Sep16

Argentum 2020

Argentum’s largest event of the year is back. And this time, it’s virtual. The Senior Living Executive Conference, originally scheduled for the spring, is now set for September 22-24. Out of consideration for safety, Argentum leadership made the choice back at the start of the pandemic to go virtual, but they’re committed to making the experience as valuable and insightful as it’s ever been. “Through the virtual event, we can continue to educate and advance the industry on important matters through a medium more accessible and convenient given the extraordinary circumstances we are facing as an industry and as a country,” said James Balda in an email announcing the decision. “We can incorporate much of what we are learning as a result of the COVID-19 pandemic, as well as focus on what support the industry needs to get through — and eventually beyond — this crisis.” Argentum is offering 30 hours of programming across the three-day live event. From big general sessions with C-suite panelists to smaller breakouts across multiple tracks, there are plenty of opportunities to come together. Those include sessions with best practices and lessons learned for COVID-19. Plan on attending? We hope you do. We’re sponsoring the registration this year, and we’re also hosting a special Zoom Room discussion about business intelligence that you don’t want to miss. Join us for our virtual session Today’s communities require data that combines real-time financial, clinical and marketing intelligence. How can technological advances in BI help? Richard Nix and J.R. Southerland from the Yardi Senior Living team will discuss emerging technologies and how they could impact your community, including your operational processes, resources and residents. We plan to highlight Yardi Senior IQ, our new BI tool built for senior living. The solution offers hundreds...

Caring is Essential Sep11

Caring is Essential

The pandemic has brought change to senior living like nothing else before it. But through it all, the industry’s commitment to care has never wavered. In fact, many caregivers have gone above and beyond to keep their residents healthy and happy. In honor of these heroes, NCAL has announced “Caring Is EssentiAL” as the theme for this year’s National Assisted Living Week, set for September 13 -19. Established in 1995, National Assisted Living Week provides an opportunity for residents, loved ones, staff and the broader community to recognize the role of assisted living in helping seniors and those with intellectual disabilities. By encouraging senior living providers nationwide to host special events and activities all week long, NCAL plans to celebrate residents and caregivers together as well as educate the public about long-term care. The annual observance will have to adapt to COVID-19 restrictions this year, but despite the hurdles, the staff of senior living deserve to be recognized for their incredible work. And although the event many not look quite the same on the surface, the spirit of celebration will still be there. Socially distant activities for National Assisted Living Week Each year, NCAL puts out a planning guide for National Assisted Living Week with event ideas to inspire providers. This time around the suggestions focus on ways to have fun even with the extra safety protocols in place. Here’s a quick rundown of what they recommend: Celebrations: Try an end-of-summer ice cream delivery, schedule a family car parade and get creative with a dress-up day. Music: Host a hallway singalong, invite musicians among the community to share their gifts or stream a recorded concert. Exploration: Encourage virtual museum visits, share live webcams of zoo animals and “tour” favorite destinations through photos. Connections: Organize...

Better AP Options Sep10

Better AP Options

Senior living providers have a lot to manage in their communities, including engaging residents, dispensing medical care, interacting with families and meeting compliance obligations. Also, like other businesses, they process a constant stream of invoices for material and service purchases. Executing all the various accounts payable tasks manually is time-consuming. Could this burdensome aspect of senior living management be easier, faster and less prone to error? Yes, says Carmin Tomassi, vice president/controller for Silverado, and in a free Sept. 17 webinar he’ll share tips for better AP execution from the Irvine, Calif.-based provider of memory care assisted living and hospice services. Hosted by Senior Living Foresight and moderated by its publisher, Steve Moran, the 35-minute session will also feature Kim Hensley, manager of procure to pay for Yardi. As a Changemakers participant and Yardi client success story subject, Silverado has already offered insight into the cost, time, accuracy and scalability advantages of automated AP. At one point, for example, Tomassi’s staff wrestled with stacks of invoices in various stages of action, endured lengthy approval and reconciliation processes, and juggled no fewer than 12 different systems. Yardi PayScan scans Silverado’s invoices into electronic transactions and automates approval workflows through vendor payment in a single connected system. The solution helped Silverado cut costs with paperless processing, and it enforces consistent standards, minimizes errors and ensures timely vendor payments. Today, Tomassi says, Silverado has “a level of information that we didn’t have before. Now we can act on that data and do something about it. [PayScan] helped our accounting department improve their processes, like really getting people to pay attention to how they’re coding invoices.” Ready to banish your biggest accounts payable headaches, just like Silverado and many others did? Register for the Sept. 17 webinar. It...

YASC Global Sep09

YASC Global

The Yardi Advanced Solutions Conference began in 1999 with about 200 guests in attendance. YASC eventually encompassed six events on four continents dedicated to giving real estate professionals in-depth training in Yardi property and investment management software. There were always plenty of networking opportunities and fun as well. COVID-19 diminished in-person meetings this year but not the YASC mission. Yardi kept the tradition going in May, hosting a digital version in lieu of gathering in Washington, D.C. More than 16,000 clients around the world completed 107,000 on-demand classes and viewed 50,000 hours of content at YASC Digital. Yardi will build on YASC Digital by combining the year’s five remaining conferences into YASC Global, a presentation of more than 280 on-demand classes Oct. 20-22. Like YASC Digital, YASC Global is free to all clients and features customized, self-paced learning and market-based registration tracks. There’s also live chat support from product specialists, in-depth spotlight sessions, real-time chat with fellow attendees, prizes and giveaways, and social media interaction. Attendance at YASC Global is expected to exceed that of YASC Digital. “We’re gratified that our clients gained so much from YASC Digital. That outcome inspired us to repeat the experience and enhance it with expanded class offerings, panel sessions and exclusive special events,” said Kevin Yardi, the company’s vice president of global solutions. “We look forward to joining industry leaders around the globe in a memorable event.” Learn about the value in store for Yardi clients at YASC...

OHCA 2020 Sep07

OHCA 2020

Over the past half year, senior living teams have been working tirelessly to keep residents safe, engaged and happy. Although the pandemic has created many new challenges for the industry, it’s been incredible to see how many people have stepped up to help. In honor of these courageous, masked caregivers, the Oregon Health Care Association are “Celebrating Health Care Heroes” as the theme for their biggest event of the year: the OHCA Annual Convention and Trade Show. Of course, the event, always well attended, is making changes to protect the health of members and their residents. It’s now a live virtual experience, scheduled for September 15 and 16 with pre- and post-event activities as well as on-demand education available afterwards. The event may be different than what you’re used to, but there’s a lot to be excited about: Live-streamed keynotes and sessions, including tracks on leadership, clinical, nursing facilities, quality improvement, COVID-19 and more Networking opportunities to connect with other attendees and presenters through interactive live discussions and Q&A chats The OHCA Awards ceremony where deserving staff are recognized for their dedication to the care profession Yardi is proud to sponsor the awards ceremony this year. Now more than ever, it’s important to honor those who go above and beyond for others. As this year’s theme makes clear, these hard-working individuals are true heroes. Visit Yardi on the virtual trade show floor During the event, you’ll also be able to stop by our booth to see what’s new with the Yardi Senior Living Suite. We’ll have plenty of resources to download, products to showcase, plus a giveaway for a lucky few! And if you want to talk with us face to face, there’s even a video chat option. We’re grateful to each and every...

Yardi + AIM

Are you missing live events? While we can’t bring back the hum of the tradeshow floor just yet, we’re excited to team up with AIM to host a live webinar event that we hope will rival some of your favorite speaking sessions from conferences past. Keep reading to see how we’re bringing industry leaders from Bozzuto, KETTLER and The Management Group together on one virtual stage … and why you want to reserve your seat asap. The New Apartment Marketing Playbook: Consumer Behavior Has Shifted, Have You? Thursday, Sept. 17, 11 a.m. PDT Even as the COVID-19 pandemic continues, renters are still on the move. With social distancing measures in place, renters expect to interact with properties in new ways. This increasing demand for virtual and contactless engagement is nothing new. But now that we’ve adapted to a new norm and the virtual conveniences that come with it, there’s no going back. Considering this shift in consumer behavior, here are some questions your property management teams may be facing: Is it possible to create an online experience as powerful as a visit to your properties? How can you offer game-changing online and self-service tools that don’t compromise your security standards? What should your leasing agents be doing to pivot and provide real value in an increasingly virtual world? “Don’t lose customers to your competitors while you’re waiting for things to ‘get back to normal.’ Normal as we knew it is changing. Taking this opportunity to make smart updates to your leasing process will have a lasting positive impact on your business in the months and years ahead,” said Esther Bonardi, session moderator and vice president of marketing at Yardi. During this live online event, you will learn how to: Convert more renters by creating authentic experiences online Lease more units by offering a range of tour types to fit every need Improve the prospect experience while prioritizing the safety of your team and properties Evolve leasing positions to meet the demands of the new customer experience Speakers include: Jamin Harkness, Executive Vice President, The Management Group Kelley Shannon, Senior Vice President, Marketing & Customer Engagement, Bozzuto Daryl Smith, Senior Vice President & Chief Marketing Officer, KETTLER Register now Free ebook Webinar registrants will receive a free copy of The New Apartment Tour with their confirmation email. This exclusive ebook details three ways you can modernize different tour types at your properties to convert more renters, both online and in person. Save your seat today to get your...

Apartment Onsite Teams Day Jul30

Apartment Onsite Teams Day

We’re excited to participate in the first Apartment Onsite Teams Day on August 12, 2020. The day has been designated by the National Apartment Association at the request of industry leaders to recognize onsite property teams throughout the country for their work to keep people safely housed during the COVID-19 crisis. Celebrate onsite workers Apartment Onsite Teams Day recognizes the people who have helped guide apartment communities throughout the U.S. through this unprecedented and uniquely challenging event. “With the advent of the coronavirus pandemic, our onsite management teams became our first responders. On this special day, we want to take the opportunity to express our gratitude for your leadership, your sacrifice and your care of our residents, our teammates and our clients,” said Mike Holmes, president of Easlan Management and NAA chairman. “The fight must continue, but we want to set aside a day to let you know how much you are appreciated. We all stand with you.” Nominate your heroes NAA has compiled an Apartment Onsite Teams Day toolkit to help property management companies thank their teams on this day in a variety of ways, from social media posts using the #APTeamsDay hashtag to safe, socially distant parties. Here at Yardi, we’re amplifying the celebration by inviting everyone to nominate onsite team members that are making a difference. It’s easy to participate. Simply grab a screenshot of the graphic below and fill it out. Or just retype it in your own words. Then post it on Facebook, Twitter, Instagram and/or LinkedIn. You must use the hashtag #APTeamsDay and tag Yardi to enter.   Five winners will be selected at random on Friday, August 14. Winning posts will receive two $25 gift cards. One will be sent to the post creator, and the other will be sent to the person or team they nominated. It’s a nice way to do a little something extra for those supporting the many renters spending more time at home this year. “The apartment industry’s onsite team members have been on the frontlines throughout the COVID-19 pandemic, committing themselves to performing the vital work necessary to keep the community together during these trying times,” said Esther Bonardi, vice president of marketing at Yardi. “We invite you to join us in promoting the amazing work of our onsite teams.” We encourage you to get creative when showing appreciation for the people in your communities who have gone above and beyond. Add photos or videos and encourage your residents to participate too. We’ll be resharing some posts starting now through the end of the contest. Stay tuned It is our hope that Apartment Onsite Teams Day continues in the years ahead to applaud the ongoing commitment of onsite teams who work hard to keep residents happy and properties running smoothly. Don’t forget to give a shoutout to your favorite #APTeamsDay heroes for a chance to win! We look forward to highlighting your submissions on our social platforms throughout the week. See complete contest...

ICSC Webinar Jul17

ICSC Webinar

In an ICSC webinar held in late June, Brian Sutherland, Yardi industry principal, moderated a panel discussion about how current economic and social challenges are forcing commercial operators to adapt to a changing market. They discussed the importance of AR management and evaluating tenant risk to accurately project future revenue and overcome the effects of the pandemic. Panel of experts: Gary Shaw – President, Arcadia Management Christine Mastandrea – EVP, Whitestone REIT Sutherland: On the Yardi side, in mid-March, we shifted 7,000 employees to work from home basically overnight. Can you talk about how you transitioned early in the response to the pandemic? Mastandrea: Within a very short timeframe we moved into a radical simplification mode. We expanded our meeting times to include more team members to be involved for consistency of communication all the way to the front-line ranks. We organized our team around four functions: client engagement, vendor management, stress testing and inner workforce. We moved our workforce offsite and we’ve gone from Zoom meeting to Zoom meeting. Client engagement is where we spent most of our time and we oriented about 80% of our workforce toward client engagement. We made sure we had our “four As”: alignment, assignment, accountability and then autonomy. We funneled all requests through one person in our legal department and made sure we had this process smoothed out over time. One major key was daily posting of cash collection and making sure everyone has an understanding of where we are and where we’re missing collection. We stopped mass emailing and instead got in contact on the phone with everyone we could, to understand who’s open and who isn’t, who is considered essential business and started discussing [Paycheck Protection Program] (PPP) funding. Shaw: We moved everything to the...

Virtual GWA 2020 Jun20

Virtual GWA 2020

The 2020 GWA Conference, like many events nationally this year, was forced to pivot to a virtual setting. Despite the quick timeline to put the online event together, GWA was able to gather a fantastic group of presenters and over 1500 attendees took part in the 24-hour production.  The prevailing themes were health and safety for both members and staff, as well as the changes the coworking industry can expect to come out of this crisis stronger and smarter. Here is a look at some of the takeaways from the global event. The office is not dead One of the interesting nuances from the pandemic has been how productive employees have been while working from home. Employers have generally been pleased with the productivity of a completely remote workforce. It is potentially a defining moment for coworking spaces, which could reap the benefits of companies who realize they don’t need to house everyone in one centralized location, and many positions could become fully remote. Previously remote workers, on the other hand, may just feel some satisfaction at what they’ve known all along. However, bandwidth limitations, distractions or lack of comfort could pose some challenges while working at home. Joe Brady, CEO Americas of The Instant Group, explained that while work from home policies have had success, coworking solves for the issues that WFH presents. Brady’s stated the 3 C’s for where people choose to work are concentration, community and collaboration. While one may achieve some aspects of that from home or with the emergence of video conferencing, the coworking industry is a hub for all three simultaneously. “The idea of innovation could be dying if everyone is permanently working from home,” he said. “The threads of culture strengthen when people come together.” Ensuring health...

YASC Digital May22

YASC Digital

Assembling more than 2,000 clients and employees in Washington, D.C., for the spring Yardi Advanced Solutions Conference wasn’t an option. But Yardi got creative and delivered all the expected benefits of YASC in a new way this month. YASC Digital, which was free to clients, comprised more than 125 on-demand courses on asset and investment management software innovations. Spotlight sessions addressed developments in the multifamily, commercial, investment management, affordable and PHA market segments. The virtual conference attracted 16,000 participants from 2,500 companies in 30 countries, with attendees completing 107,000 courses and viewing 50,000 hours of content over three days. Yardi product specialists fielded thousands of live chat requests. Company president and founder Anant Yardi, offering a video welcome in lieu of “meeting and greeting,” reaffirmed the company’s dedication to maintaining superior client service in the COVID-19 environment. Noting the company’s $2 million donation to food banks that are helping communities in the U.S. and Canada weather the pandemic, Mr. Yardi invited his audience to “tackle the future with resolve and optimism.” (The company also donated $25 to food banks for every selfie submitted during YASC Digital – see many of the submissions in the gallery below.) The YASC Digital experience resonated positively with participants. “Thank you to everyone on the YASC team for putting together the digital format … which allows us all to continue to learn and grow with Yardi,” said Scott Teem of Portland, Ore.-based Guardian Real Estate Services LLC. “Thanks in no small part to Yardi, we’re doing fine,” added David Wise of Philadelphia-area LCOR. “Thank you for supporting the local food banks and for keeping us all connected!” said James Juliano, checking in from Berkshire Residential Investments in Boston. Watch a recap of the event: Clients will receive an email...

Utilizing Market Data...

Multifamily property performance has been stellar throughout most of the country. There are, however, distinct regional differences in fundamental measures. Savvy investors examine macro and micro economic trends before making investment decisions. Focus areas include rent growth, occupancy trends, supply growth and transaction activity. By understanding those multifamily trends, property managers can optimize property performance and occupancy to satisfy investors. The IMN Property Manager & Operations Forum – Southwest dove into the nuances of real estate data and how it impacts investors’ decisions. On the panel, “Multifamily Investment Trends & Their Impact on Property Managers,” industry experts identified best practices that can help property managers navigate data to their benefit. Chris Nebenzahl, director of institutional research, Yardi Matrix, was one of the experts on the panel. He explored the benefits of monthly national and metro trends reports, such as the reports Yardi Matrix provides for multifamily. Robust reporting provides insights into the industry that can help property managers make informed decisions. Definitely mess with Texas Texas markets, especially the Dallas-Fort Worth metroplex, are very strong places to invest. Supported by job growth and ample land, these markets are ripe with potential. There is a lot of capital in play throughout the state, even in smaller markets. The rise of popularity has made finding deals increasingly difficult. “The value-add trade is far less lucrative and easy to find than it was earlier in the cycle,” says Nebenzahl. “Yields are compressing making the value add harder to accomplish.” He adds that since valuations are high, the next decade will be focused on operational efficiencies, “Hold periods will likely extend out, and high equity multiples will be less likely. As a result, cash flow, managing expenses and driving revenue as much as possible will be essential for...

Movers and Shakers

Movers & Shakers hosted another impactful Build to Rent Forum on Thursday, Feb. 27, where eager build to rent professionals gathered to debate a range of topics impacting this ever-growing market. Movers & Shakers Chairman David Jennings opened the day with an inspiring video of Greystar’s 2,000-home Greenford Quay development, showcasing a great example of the high standard of homes the industry has to offer.  Adam Challis, Executive Director, EMEA Living Research & Strategy at JLL, reaffirmed the previously controversial notion that home ownership isn’t all that matters. As an industry, real estate should be focused on product quality and geographical diversity. Challis tapped into the importance of sustainability and thought provokingly asked which company in the market would be the first to achieve zero carbon emissions whilst being able to offer affordable rental prices. Later in the day, Rebecca Taylor of Long Harbour agreed with the sentiment and stated that as well as operating buildings more efficiently, sustainability must also be entrenched in construction and waste management. News from the Frontline The passion and enthusiasm to see more collaboration in the market was apparent, especially when it comes to data sharing. Michela Hancock, Managing Director, Development & Construction, Greystar Europe, shared some interesting demographic data from Greystar’s Salemakers development. Hancock explained how Salemakers is occupied by 50% students, a figure much higher than expected, that the average age of build to rent residents is 29, and that 48% of residents are male. Ian Gibbs, Director of Neighbourhoods, Get Living, delved into behavioural data sharing that 20% of the East Village population transfer internally when relocating because they know the Get Living brand. Gibbs also stated that 50% of people who have lived in a tall, residential tower building, are more likely to rent...

NIC Spring Conference Feb21

NIC Spring Conference...

The health care industry has never been that big of a player in senior living, despite what you’d think. Since Medicare traditionally does not cover long-term care, many hospitals, physicians and service providers have largely overlooked the opportunity that independent and assisted living communities can provide for better health outcomes. But regulations are slowly changing, conversations are quickly starting — and the NIC Spring Conference is at the center of it all. Set for San Diego, March 4-6, this year’s event once again explores the intersection of senior housing and health care. Thousands of industry professionals, including operators and investors, will have the chance to shake hands and forge the relationships that will push senior care forward. But what makes the NIC Spring Conference unique is the growing number of health care providers who also attend. As supplemental benefits under Medicare increase and Medicare Advantage plans gain momentum inside senior living communities, more and more health care decision-makers now recognize the value of partnering closely with senior living providers. To top all that off, we’ll be there too. We’re sponsoring the general session luncheon, and we’ll be around to chat each day, so we hope you make it as well. This year’s conference promises to be another standout. New ways to network at NIC Interested in connecting with a potential health care partner at NIC? Plan a braindate. The app-enabled networking service is new this year. Essentially, you search for a topic and then schedule a quick one-on-one conversation or group meeting with fellow attendees. It streamlines the process of finding the right person for the discussions you need to have and the decisions you want to make. The networking lounge also returns this year. But you can now reserve dedicated meeting spaces in...

UKAA Expo 2020

It was great to see 400+ people representing the UK’s fast-growing build to rent sector last week at the UKAA Expo 2020; the third event of its kind hosted by The UKAA. Yardi was there in full force with a team of seven passionate residential specialists, all eager to learn, network and engage with the market. Early bird catches the reverse-trade show worm For many, the day started at 10am, but for the exhibitors and operators, it was an earlier start. A conventional tradeshow concept was flipped on its head at The Reverse Tradeshow, giving exhibitors the opportunity to attend 10-minute quickfire meetings with operators. It is great to see companies like EcoWorld, Folio London, Henley Investment Management, PLATFORM_ and Packaged Living investing time into further supporting the growth of the market. Networking and more networking It was all systems go when the doors opened at 10am. The exhibition was home to suppliers from all corners of residential real estate, including PropTech companies, law firms and regulatory organisations. Market Perspectives We were keen to ask other eventgoers how they found the day and get a perspective of their understanding of the market. Justin Harley, Regional Director at Yardi interviewed Lesley Roberts, President of the UKAA and Partner & Executive Director at Allsop, who advised BTR operators to be passionate about customer service, understand the market and find good suppliers. Justin also interviewed Paul Belson, PRS & BTR Investment Consultant who recognised the increase in PropTech innovation and The UKAA’s CEO, Dave Butler, who explained the key to success is to know your customer. Click on each image to watch the full interviews.       Session Take-Aways Richard Lankshear, Innovation Manager of NHBC was first to take to stage where he gave some inspiring...

5 Social Media Strategies

Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. According to one survey, people spend one-seventh of their time on social media. In a crowded online environment, does your corporate or property social media strategy have what it takes to stand out and get noticed? Get ready for 2020 with these five smart social media strategies. Plan for the future by looking to your past. By analyzing current social performance data, setting realistic goals, and planning your social content calendar ahead of time, you’ll be set up for success in 2020. Get started: Do a social media audit Set your goals for 2020 Map out your path with this social media planning guidebook Get your proposal ready And if you’re new to social media marketing, here’s a great checklist on how to get started. Beat the algorithms. Multifamily marketers are competing with crowded social platforms and everchanging algorithms. Get a head start on 2020 by considering these strategies: New mediums, such as 3D photos, 360-degree videos and Facebook Live, are incentivized by Facebook, so being an early adopter is a smart move. This applies to other social networks too. Have you considered TikTok or Snapchat? As the saying goes, the early bird gets the worm. Those early to adopt can benefit from incentives like higher visibility and increased engagement rates. Investing in quality photography across your social media accounts and website can benefit your brand by showcasing your resident culture in a highly visual way. Not only do high-quality photos and video perform better, but they also provide a glimpse of the experiences offered at your community. Consider hiring a professional or purchasing equipment to create high-quality photos. Learn from top multifamily marketers and digital marketing experts at the 2020 Multifamily Social Media Summit. On Thursday, Jan. 9, join Kelley Shannon, the Bozzuto Group’s senior vice president of marketing & customer engagement and Esther Bonardi, vice president of marketing at Yardi Systems to understand how social media and digital reputation strategies have evolved, and what it will take to influence social savvy renters in 2020 and beyond. Get personal with your customers. Personalized experiences between brands and customers is becoming the norm. “Brands that haven’t focused on relationship marketing techniques will either spend more on their pay-to-play model or dive into building and hosting community conversations that create brand advocates and support a belonging vs. buying mindset,” says Jessika Phillips, social media strategist and founder of NOW Marketing Group, with Social Media Examiner. Focusing on personalized service experiences will increase renter satisfaction and improve online reputation. Using smart marketing technologies can help businesses personalize the customer journey from lead to lease. Make automation your friend. Smart marketers are using automation to be consistently present in today’s increasingly busy digital world. Marketing automation reduces repetitive tasks, tracks user behavior and delivers targeted content. Nudge marketing, online tour scheduling and automated follow-ups can help improve the lead-to-lease experience for prospects as well as resident retention. Implementing marketing automation tools can also free up staff to focus on customer care and the unique needs of prospects and residents. Ready to take your marketing automation to the next level? Download our free eBook and discover nine strategies you can implement at your property now. Continue to learn. Whether it’s attending conferences like the 2020 Multifamily Social Media Summit, tuning into marketing podcasts and webinars, or making it a habit to stay on top of industry news, investing in yourself is a great building block for...

Onward, Ottawa Dec28

Onward, Ottawa

Ottawa used to be a city that thrived under the radar. Now, its growth is catching international attention. The 2019 Ottawa Real Estate Forum explored the rapid growth and evolution of the nation’s capital city. This year’s theme, “Ottawa’s on Track: The Hidden Gem of Canada” presented attendees with economic and social forecasts to inform investment decisions. The evolution of Ottawa In 2018, Ottawa was ranked the second most concentrated tech city in North America. With more than 180 tech companies in Ottawa and growing, a smart growth revolution is necessary to attract and retain talent. Yardi sponsored the session “A Vision for the Evolution of Ottawa” with His Worship Jim Watson the Mayor of Ottawa as keynote speaker. Hugh Gorman, CEO of Colonnade Bridgeport, lead a subsequent interview. Watson and Gorman discussed the need of improved efficiencies for policy approvals and repurposed buildings to help municipalities keep up with economic growth. Ottawa has plenty of space to welcome new industries and support existing businesses. At 2,790 km², it is larger than Toronto, Montreal, Vancouver, Calgary and Edmonton combined, the Mayor emphasized. Yet the evolution of Ottawa isn’t solely about new spaces and experiences. Watson encourages the reimagining of existing spaces to enhance usability. Ottawa is also making a name for itself as a center for transportation tech innovations. The city is constructing an autonomous vehicle test track. Ottawa’s vast range of weather conditions make it an excellent training ground for un-manned vehicles. When combined with the $2.1 billion new light rail system Ottawa’s status as transportation innovation center grows. Understanding the retail market Canada’s growth is undeniable. The population of 37 million is estimated to reach nearly 40 million by 2025; since 2016, major cities have created the bulk of the nation’s jobs,...

Pet Therapy Pros Dec17

Pet Therapy Pros

One of the best forms of therapy for older adults is also the furriest. Turns out, a friendly dog or two can do a lot to lift the mood and health of those who live in senior living communities. Pet therapy (or animal-assisted therapy in non-layman’s terms) is a service where animals – usually dogs – are brought in for short visits. Residents get the opportunity to interact with the animals by holding and petting them or simply sitting alongside and watching. Either way, the experiences often bring smiles to faces and wags to tails, and science has shown there are many more benefits besides. What benefits does pet therapy provide? Mental: Caregivers often report higher levels of happiness in residents after an animal visit, but the changes can be seen in the brain chemistry too. Studies reveal that the act of petting a dog can cause the brain to release serotonin, prolactin and oxytocin, “feel-good” hormones that help regulate and elevate your mood. At the same time, a visit by a dog can drop your level of epinephrine, a hormone produced by the body under stress. Physical: Pets can do one’s heart good – literally. Weekly visits with therapy dogs can lower blood pressure for older adults, while pet owners have been shown to have a 33% lower risk of death following a hospitalization for a heart attack. Pet therapy can even decrease use of antidepressants and medical services. Social: Animals provide unconditional companionship, which can help people feel less lonely. In one study, senior living residents who received 30-minute pet therapy sessions weekly for over a month scored significantly lower on loneliness scales than those who did not. Therapy animals also motivate residents to communicate more, even those with memory conditions like...

YASC Europe 2019

The largest Yardi Advanced Solutions Conference (YASC) to date for Yardi’s European clients, with more than 490 guests in attendance, featured learning, networking and fun in London on November 20 and 21. YASC is a global Yardi event where clients can expand their knowledge of Yardi’s solutions. Clients gain detailed insight into the Yardi product solutions they use, the Yardi development roadmap and newly launched solutions. They also have the chance to speak with other Yardi users and obtain one-on-one advice from Yardi product specialists at Knowledge Central. With more than 100 classes to choose from, in nine role-based tracks, clients can dive deep into technology that supports the needs of a variety of real estate asset types. New to YASC Europe this year, attendees enjoyed a mainstage panel session which featured coworking entrepreneurs Charlie Green of The Office Group; Giles Fuchs of Office Space in Town; and Chris Armstrong of mixed-use operator Get Living. The panel discussed alternatives to traditional commercial real estate. Chaired by Justin Harley, director of coworking and residential at Yardi, the panel dissected two components for running flexible workspaces: putting the member first and integrating a solid technology management platform.     Vox Pop! Several clients took part in our Vox Pop station to share what they were loving most about YASC. Here’s what some of them had to say: “I absolutely love this conference – we send people every year. You can learn about how to automate operations and how to expand your services.” -Adam McGrath, Northern Trust “It’s great to meet lots of different people from Europe who use Yardi and it’s great to be here learning from all the technical experts.” -Georgia-Rose Rochester, Grosvenor Estate Management Limited “I’m particularly interested in learning about Yardi Elevate and...