YASC ANZ Aug18

YASC ANZ

The Yardi Advanced Solutions Conference (YASC) returns to Sydney on September 17-18, bringing together real estate professionals from across Australia and New Zealand. Diving deep into Yardi Voyager and the ancillary software you use every day, YASC is a great opportunity to strengthen your skills and network with peers. With interactive discussions, local and international experts, more networking time, and new innovations revealed, this is one event you can’t miss! As one attendee shared about their YASC experience in 2018, “YASC provided great informative sessions and highlighted great new features. There were good training opportunities provided to help expand the scope of work with Yardi in the business.” Why will you attend in 2019? Here are a few new features at YASC Australia and New Zealand in 2019: Yardi Events App The Yardi Events app will help attendees streamline the YASC experience. Access all conference information, venue maps, class materials, social networking, in-app messaging and more within the mobile app. It’s designed to enable attendees to custom-tailor their daily schedule with classes, demos, panels and roundtables, and to set up one-on-one meetings with Yardi staff. The Yardi Events app is available for download in the Google Play Store and Apple App Store. A browser-based version, synced to the mobile app, will also be available, so attendees can access all these features from their desktop. User log-in details will be emailed to all registered YASC attendees. Questions? Email our team at yasc@yardi.com. Learn from the Experts Throughout the conference, attendees can learn from industry experts on the market trends and technology innovations that impact our work. With new products in the Yardi pipeline, get an exclusive chance to preview new products soon to be released in Australia and New Zealand. From specialist solutions for coworking, residential, and asset management, there will be a variety of product enhancements and new Yardi technologies to...

A Spark of Creativity Jul31

A Spark of Creativity...

Know your way around a canvas? The upcoming National Assisted Living Week is your time to shine –and help your elderly loved ones channel their own artistic side. The annual observance takes place from September 8-14, and this year’s theme is “A Spark of Creativity.” Now in its 24th year, National Assisted Living Week is an opportunity for residents, family and staff to celebrate the individuals served in assisted living. It’s also a great excuse to explore the different elements and ideas that make up this avenue of long-term care. The National Center for Assisted Living (NCAL), who organize the week-long event, hope the artistic theme will inspire staff of all levels to host fun, unique activities that enrich the senior living experience for each resident. “‘A Spark of Creativity’ encourages everyone to get their creative juices flowing – whether it’s residents trying out new things, or caregivers exploring innovative ways to improve care and community life,” said Scott Tittle, executive director for the NCAL. More to Art Than Meets the Eye Art therapy has long been a recognized method for boosting happiness and stimulating mental ability. Many residents report better well-being after taking part in the arts – and it’s even helpful for those living with dementia or Alzheimer’s. By infusing art into the everyday experience of their communities, staff can help their residents sustain a sense of purpose and stay connected with one another. The great thing about art (and the benefits therein) is that it’s not limited to just painting a picture, which can be a dexterously demanding task for older adults. Some communities put on recreations of famous plays or movie scenes with their residents, coached by local actors. Other senior living providers bring in licensed music therapists who use...

Win at Branding

Want to amplify your marketing returns and build a loyal customer base? Developing a strong brand identity can help you do both. Whether you’re an established midsized business or a burgeoning small company, it’s never too late to strengthen your brand identity. We attended the Canadian Federation of Apartment Associations conference with Sam Amin, marketing manager at Yardi, to learn more about creating a brand. What is a Brand Identity? Brand identity is more than your logo and color templates. Those are important, but your brand extends beyond what you can see and touch. At its foundation, a brand is a distinguishing mark, such a logo and other design choices. It tells us the source (company) behind a product (multifamily community). But as the “father of marketing” David Ogilvy explained it, the brand is “the intangible sum of a product’s attributes.”  That means that your brand is also a set of associations connected to your business based on facts, emotions, and customers’ aspirations. How to Create Your Brand There is no need to reinvent the wheel. Amin recommends choosing from several branding formulas online to help you get started. Most formulas will require you to carefully articulate who you are and identify your customers and competitors. You’ll need to determine the type of community that you want to provide for your renters, physically and socially. As you work through each piece of the formula, be specific and authentic. Select messaging that feels natural even if (and especially if) it’s an unexplored angle for real estate. Your Brand—Everywhere, All the Time For the greatest impact, keep your brand in front of audience’s eyes. Be consistent with your messaging and steady with fresh marketing efforts that convey your messaging. “Use all your marketing tools including SEO,...

IoT in Multifamily Jul18

IoT in Multifamily

During the Canadian Federation of Apartment Associations (CFAA) annual conference, attendees walked away with a powerful call to action: understand the role of the Internet of Things (IoT) in your business before implementing. Fulfilling this objective can lead to success for multifamily firms of all sizes. What is the Internet of Things? The IoT embodies a multitude of devices that are connected to the internet. These devices range from smartphones to home automation and even wearable fitness monitors. Such devices can be controlled remotely and interact with other devices. In many cases, devices connected to the internet also gather and store user data to contribute to machine learning. Masa Hoshino, product manager at Yardi, explained that three components drive change in the IoT on the consumer level: hardware, software and culture. Hardware, like a smart refrigerator, may use wireless connectivity to automatically set the time on the clock. Software, such as apps installed on that fridge, is designed to solve a problem and provide a better user interface such as peeking in when grocery shopping. Lastly, the convenience of internet connectivity has made it a necessity for consumers. Connectivity increases the perceived value and functionality of hardware and software—and a home. How Does the IoT Impact Real Estate? In real estate, consumer culture and corporate benefits demand the integration of the IoT in our properties. Smart homes offer convenience, entertainment, and the potential for lower utility bills. While a home with multiple smart features is desirable for modern renters, multiple apps to control those features is very undesirable. True efficiency entails a single, reliable app that connects residents to their smart homes and property management through a secure user portal. For property stakeholders, the IoT can also be used to promote greater efficiency and...

AptCon Recap Jul11

AptCon Recap

Are you practicing the most efficient and effective management strategies? Implementing technology at every point in the leads-to-leases process can help you optimize your approach. During the 2019 SVN Rock Advisors Apartment Conference (AptCon) in downtown Toronto, Peter Altobelli, vice president and general manager, sales at Yardi Canada, presented on the impact of new technology on property management strategies. In the session, “Operations and Management: Maximizing Value Through Professional Management,” Altobelli collaborated with fellow industry experts Lucy Gouveia, marketing and leasing director at Greenwin, Zola Mehlmakulu, operations manager at Skycord, and Trish MacPherson, executive vice president, operations at CAPREIT. The panel discussed the inextricable tie between successful modern management and technology. Marketing and Lease-Up Strategies Intelligent software can make the marketing and lease-up processes more efficient and effective. The panel recommended the following strategies: Create, launch and maintain a corporate website, regardless if you are in the construction phase. Include floor plans, photos and videos. Websites promote your brand and attract prospects who are interested in becoming a part of your community. For new builds, begin the lease-up at least two months into construction. This schedule provides time to craft your renter experience within your marketing and customer relationship management (CRM) software. Paying special attention to your renter experience provides you with a way to build trust, reliability, and customer satisfaction with prospects. “Yardi in Canada is known for our ERP and accounting software solutions,” began Altobelli. “In conjunction with that, we’re offering a fully integrated marketing and CRM solution in a single database that connects to all Yardi products. With lease-up underway, the advantages of a fully integrated system become apparent. Once the applicant becomes a resident, their information is fed seamlessly into the property management and accounting system. Having integrated software saves...

Apartmentalize, Answered Jun27

Apartmentalize, Answered

(June 27, 2019) – Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions facing multifamily professionals. Read our day one recap here. The country’s preeminent apartment industry get-together continued at an energetic pace with a full day of sessions, featured speakers like actress/producer Mindy Kaling (The Office/The Mindy Project) and the NAA Expo, which opened Thursday afternoon for product demonstrations, giveaways and special interactive events. Kaling recounted her early days in New York City attempting to break into the acting and writing scene. She and her two best friends shared a railroad style apartment. Railroad style apartments have a series of connected rooms, making privacy near impossible. “I didn’t realize it at the time, but there’s one time in your life when you can share an apartment with connected rooms with your best friends, and it’s when you’re 21,” she shared. Kaling, now 40, also confided that she’d love to purchase an apartment building in New York City for her frequent work trips to the city. She couldn’t have found a more appropriate audience than 10,000 apartment managers and executives. Yardi is one of two Strategic Alliance Partners for the conference and a major contributor to the NAA Education Institute.  A video that introduced the company at Thursday’s general session can be viewed below: Thursday night, conference attendees were bused to the Denver Performing Arts Complex for an epic outdoor party that included live entertainment, a silent disco, breakdancers, caricature artists, BMX riders, a slackline performance, photo booths, and food truck fare. But before party time, Yardi executives at Apartmentalize dove in to answer critical client questions in three insightful education sessions. Top Tech Trends for Better NOI Esther Bonardi, vice president of marketing at Yardi, moderated a panel including Garin Hamburger, senior director of national property marketing for Pinnacle; and Taylor Wiederkehr, director of innovation services for BH Management Services. The group explored emerging technologies disrupting the future of rental housing. They focused on artificial intelligence, machine learning and energy efficiency, and the impact of each on business operations and resident experiences. Over the last decade, energy efficiency and utility management have become hot topics in multifamily. For both NOI and the planet, “it’s a good chance for our industry to make an impact,” said Bonardi. In today’s technology-focused world, how can multifamily professionals tackle energy spend? Bonardi discussed the importance of having an energy strategy. Utilizing ENERGY STAR benchmarking, implementing energy management solutions, and installing IoT-enabled devices like smart thermostats which reduce costs and energy use. “There are 17 billion IoT devices currently connected. By 2025 that will double to 34 billion,” said Hamburger. “We’ll need to have it in all of our communities because it will be the norm.” Providing a basic IoT package – a smart hub, connected thermostat and upgraded outlets – has been beneficial for Pinnacle. The national multifamily housing provider has seen higher profits and been able to raise rents at IoT-enhanced properties. Hamburger shared that featured like self-guided tours and artificial intelligence for lead nurturing have resulted in cost savings and staff efficiency. BH Management Services has fully embraced the Internet of Things. At property refurbishments, the firm has installed smart home systems across its portfolio, capitalizing on control and convenience for residents. A self-proclaimed former skeptic of IoT-connected living, Wiederkehr advised that “IoT will be the foundation for the future of multifamily.” Resilience, Climate Change and Energy Use A panel moderated by Martin Levkus, regional director of sales for Yardi, focused on the threat of continued climate change and strategies for both reducing energy use and preparing for climate challenges ahead. Speakers Deb Cloutier, president of RE Tech Advisors, and Cindy Zhu, fellow at the U.S. Department of Energy, brought exceptional insight to the topic. “In the past, resilience and climate change hasn’t been a focus of conversation. Real estate...

Realcomm Recap Jun27

Realcomm Recap

Yardi contributed hugely to the success of the recent Realcomm ׀ IBCon conferences, an annual premier event in the commercial real estate industry, by showcasing innovative technologies that control revenue and expenses. Yardi focused on the benefits of Yardi Elevate, Yardi Kube and Yardi Pulse. These product suites blend business intelligence from Yardi Matrix with operational tools into a single connected platform that harmonizes leasing, deal management, tenant improvements, budgeting, construction management and other operations. Property owners can make better decisions, manage pipelines more efficiently and foster closer interaction between external brokers and asset managers. Rob Teel, Yardi senior vice president of global solutions noted in a live-streamed interview during Realcomm ׀ IBCon that property managers must manage revenue and expenses more actively than they did a decade ago to generate expected returns. “Success comes when teams work together to create an ecosystem of users who can collaborate to improve operational performance,” he said. Watch the full interview below: The solutions also give rise to new revenue streams from coworking membership arrangements, better forecasting capability, lower energy consumption and expenses without sacrificing occupant comfort, and budget and schedule certainty for construction projects. With their real-time connection to the Yardi Voyager property management and accounting database, they’re easier to use and more reliable than point solutions. “Yardi has extended solutions from the Yardi Voyager property management and accounting platform to encompass other elements, making property owners and managers more efficient,” Brian Sutherland, industry principal of global solutions, said in another live-streamed interview. Watch the full interview below: “Realcomm ׀ IBCon was a great opportunity for the Yardi team to connect with and learn from clients, vendors and other industry participants. The conference’s quality is second to none,” Teel said. Asked the secret of Yardi’s success, Sutherland said,...

Apartmentalize 2019 Jun26

Apartmentalize 2019

DENVER (June 26, 2019) – The National Apartment Association’s annual summer conference, Apartmentalize, got underway Wednesday at the Denver Convention Center. It’s the ultimate destination for multifamily professionals to get educated, engaged and inspired. But a consistent theme throughout the event’s opening sessions was not renting apartments or multifamily technology, but something far simpler: people. “I love this industry because we interact so intimately with our customers,” said Melissa Joy, vice president of Village Green. “Renting an apartment is the best or the worst day of someone’s life.” Making the experience as positive as possible for residents is Village Green’s constant goal, Joy explained. “We obsess over our residents and their happiness.” The theme of this year’s Apartmentalize is “Everyone. Together.” That spirit of inclusivity pervaded the educational sessions – which covered topics like fair housing, short term rentals, technology, management techniques, benchmarking, investment ROI, leasing best practices, workplace violence, apartment advocacy, reputation management and more. A highlight of Wednesday’s Living Room Learning, a series of quick TED talk-style presentations, was Heather Blume and her service dog MoonMoon, who bluntly addressed the negative reaction she has encountered to her certified service animal. “When you have a service dog, your disability is on display,” Blume confided. But MoonMoon has enabled her to overcome debilitating panic and PTSD attacks to travel, work and give speeches again. She urged multifamily professionals to consider the whole picture when considering renting to residents who rely on support animals. “Home is supposed to be a safe place, and we are home providers,” said Blume, a training and leasing consultant from Seattle, with MoonMoon calmly seated behind her on the stage. Wednesday concluded with a keynote address by Brandon Stanton, who you may have never heard of – but he’s the...

5 marketing ideas

Apartmentalize 2019 features famous speakers – including Mindy Kaling and Laila Ali as the 2019 event’s closing address. But only one session had people camped out on the floor: that of the Apartment All Stars, a spirited group of four well-known apartment marketing consultants who shared the fun and creative marketing strategies they’ve recently observed nationwide. Working with a variety of multifamily clients with unique market conditions and challenges, here’s a quick list of fun apartment marketing ideas shared by Lisa Trosien, Toni Blake and Jackie Ramstedt. Kate Good, the fourth All Star, acted as moderator for the event. “This business is full of heart, and our humanity is our greatest amenity,” Blake said. For the crowd of leasing, management and operations professionals, there couldn’t have been a better reinforcement of their work’s value. Here are some creative ways that America’s apartments are attracting new residents in 2019: Pop culture themed marketing events. One community that Trosien worked with hosted a play on the hit HBO show Game of Thrones called “Game of Homes.” A combination of an apartment tour and an escape room challenge, prospects flooded to the property for something unique based on their favorite show. If you made it out of the “escape room,” your reward was a discount on move in fees. A large bump in leads and leases signed was the result of the event. Celebrating the character of your company. Multifamily managers and operators are known for their volunteerism and community-focused nature. Tell your residents! “We need to take the best part of the apartment industry, which is US, and make it a part of our marketing,” Blake said. Unique amenities focused on resident convenience. Trosien’s daughter lives in an East Coast property managed by Yardi client Bozzuto...

Connect at NAA Jun21

Connect at NAA

What do Mindy Kaling, David Rendall and real estate thought leaders — including experts from Yardi —have in common? They will be present to inspire and energize at Apartmentalize 2019. The apartment industry’s don’t-miss event of the summer — Apartmentalize 2019 powered by NAA — heads to Denver with exciting industry education opportunities for multifamily providers of all sizes. The event is set for June 26-28 at the Colorado Convention Center. Yardi will be there to provide attendees with answers to pressing real estate questions during three expert-led educational sessions and one-on-one meetings in the Yardi booth. Read on for the top three ways to connect with Yardi at Apartmentalize. Attend Educational Sessions How do you excel in apartment management? Three Apartmentalize sessions hosted by Yardi executives promise to deliver compelling answers on Thursday, June 27: Get Smart: Top Tech Trends for Better NOI will be moderated by Esther Bonardi, vice president of marketing at Yardi. Bonardi is joined by panelists Taylor Wiederkehr, director of innovation services at BH Management Services and Garin Hamburger, Sr., director of national property marketing at Pinnacle. How to Leverage Big Data for Big Results will be moderated by Dhar Sawh, industry principal for Yardi Elevate. Sawh is joined by panelists Darren Wesemann, executive vice president and chief innovation officer at Berkadia, Diana Norbury, senior vice president of multifamily operations at Pillar Properties and Gino Ferro, director of sales and procurement at Bridge Property Management. Building Resilience with Tools, Trends & Energy Strategies will be moderated by Martin Levkus, regional director at Yardi. Panelists include Deb Cloutier, president of RE Tech Advisors and Cindy Zhu, fellow at the U.S. Department of Energy. View the full conference schedule for details and info on more great sessions. Visit Yardi’s Booth At Yardi booth #349 and in the new Yardi meeting center in the exhibition hall, Yardi experts will be on hand throughout the show to answer questions and demonstrate the features of innovative new products from the RENTCafé and Yardi Elevate suites. And while we want to fill your head with exciting possibilities and new ideas, we also don’t want you to leave empty handed. Participating attendees can enter show drawings for a chance to win a number of great prizes including Apple AirPods, a Fitbit and an Amazon Echo Dot. Go Online for More Answers The learning doesn’t stop when the show comes to a close: Yardi has created the realestatequestionsanswered.com resource to give Apartmentalize attendees ongoing answers to their important real estate questions. If you’ve ever asked yourself “how do I convert more leads?” or “how do I use technology to engage renters?” among other queries, this is the website for you. Ready to get your questions answered? Don’t miss the chance to connect with Yardi at Apartmentalize. Can’t make it to the show this year? Join a webinar to learn more about our latest...

Construction Barriers Jun18

Construction Barriers...

The National Apartment Association (NAA) is known as a source of industry best practices, innovation and benchmarks. As the organization’s annual conference is nearly upon us, we took the time to look at some of the organization’s recent research. As the overall economy and U.S. rental market remains strong, the NAA’s research department conducted a national survey to explore what determines the construction of multifamily properties. The study aimed to identify best practices and factors that impact housing availability and affordability. The factors considered included: community involvement, construction costs, affordability issues, infrastructure, density and growth restrictions, land supply, environmental restrictions, approval process complexity, political structure complexity and time to develop a new property. “The intent of this study was to provide data to identify differences in land management and to provide a more holistic and fact-based review of best practices and factors that impact housing availability and affordability,” reads the report. Rising costs for renters In the past decade, the U.S. renter demographic increased by more than 19.6 million. As demand outpaces supply, rents rise with the largest strain on affordable and market rate housing. Within the past four years, rents in Denver, San Jose, Seattle, Boulder, Oakland, San Francisco, Portland and Seattle have increased overall by more than 18 percent. Housing also makes up a large portion of monthly spending, in some cases surpassing spending and budgeting best practices for sustainable lifestyles. More than 40 percent of residents in California, Florida, Hawaii, Louisiana, New York, New Jersey, and Oregon spend more than a 34 percent of their income on rent. Major markets acknowledge the demand for affordable housing, but industry analysts disagree about how to meet the growing demand when confronted with barriers. Construction influences and issues The NAA study identified three major...

Senior Living Innovation Jun06

Senior Living Innovation...

What’s better than a game-changing forum experience with unparalleled networking opportunities? That same forum set in beautiful Santa Barbara! The 2019 Senior Living Innovation Forum takes place in Yardi’s hometown. Breathtaking mountains, refreshing beaches, and one of the nation’s best forums are just a few things that Santa Barbara has to offer. We are excited for you to join us. The Senior Living Innovation Forum is an invitation-only retreat for senior housing providers that want to disrupt the status quo: like you. The event is designed to help you adapt to the changing landscape of senior housing. We all must re-imagine our business models in order to offer relevant services in the future. The Forum can show you how. This year’s theme, “Innovation Uncorked,” embodies the essence of the conference: discovering cutting-edge advancements in a fun environment.  The agenda is packed with informative panels, engaging sessions, and opportunities to forge solid relationships. You can’t ignore a session called “Igniting Purpose in Your Life .. and Your Residents’.” Sessions like “Disruptive Innovation: The Future of Senior Care and Health Care,” and “What Senior Living Can Learn from Hospitality,” offer tips to help you get ahead of your competitors. There is much more in store. Learn proven ways to strengthen recruitment and retention efforts. Get practical tips for building a purposeful culture and forging healthcare partnerships. Explore the future of senior living with artificial intelligence and robotics. The forum makes each moment of this three-day conference worth it. The forum also offers opportunities to digest what you’ve learned and unwind with your peers. A catamaran cruise, an evening of polo, networking happy hours and a night at the museum will ensure that you enjoy your Santa Barbara experience. Join Yardi for a one-on-one consultation at the...

CALA Conference May24

CALA Conference

Looking for a senior living conference that combines the best of practical learning with exciting interactive activities? The California Assisted Living Association (CALA) 2019 Spring Conference and Trade Show is just what you’re looking for. Learn with the Industry’s Brightest The annual CALA Spring Conference and Trade Show is first and foremost an educational event. Its more than 900 attendees learn the latest in emergency preparedness, workforce development, technology, and dementia care. The conference’s theme, Elevate, encourages attendees to explore innovations in senior care. These may be new technologies or innovative approaches that make senior care safer, more efficient, and engaging. Work Hard, Play Hard But that doesn’t mean that CALA is all work and no play! There will be plenty of opportunities for attendees to socialize and get free gear. The Trade Show Breakfast is a new feature this year. In addition to a delicious meal, attendees are encouraged to forge meaningful connections with guests and vendors. Trade Show attendees are invited to visit Yardi at booth #36! After watching a brief demo, guests will also be eligible to win a portable Bose Bluetooth headphones On Tuesday, the Cocktails with a View reception provides an opportunity for conference attendees to network in a scenic environment. The event takes place at the Ferrantes Bay View Ballroom on the top floor of the Monterey Marriott. Enjoy a breathtaking panorama of the Monterey Bay will enjoying cocktails and camaraderie. The final day of the conference marks the Award Luncheon, which honors the state’s leaders, visionaries, and altruists. Awards given will include The Excellence in Service Award for Outstanding Caregiver, Team Member, Department Director, and Executive Director; and The Culinary Knockout Champion. “Yardi is proud to sponsor the CALA Awards Luncheon,” said Ray Elliott, vice president of...

YASC DC 2019 May21

YASC DC 2019

The first Yardi Advanced Solutions Conference (YASC) of 2019 kicked off this morning in Washington, D.C., where over 2100 attendees are gathered to improve their knowledge of Yardi’s products and services, network with peers, and have a little fun. “What do you say this week we turn Washington, D.C. into our nation’s real estate technology capital?” said Esther Bonardi, Yardi vice president of marketing, as the general session kicked off. The conference is the largest YASC to date. With a focus on sharing information, educating users on how to get the most out of their Yardi platform, learning about new products and features, and connecting with fellow real estate professionals, YASC is also a place where attendees answer important questions. “How do you elevate your company to that next level? You do it by gaining information,” said Bonardi, introducing Anant Yardi, company founder and president, during the general session. Continuous communication Mr. Yardi focused his remarks on the theme of continuous connection and how it can be beneficial for business relationships. “This day and age of continuous connection doesn’t necessarily mean we are communicating all the time. But it does mean that we are available, and we respond.” While displaying an image of a group of people around a dinner table, all intently staring at their smartphones, Mr. Yardi suggested that perhaps the group all had various roles in the real estate industry, as well as the capability to respond to customer and client requests, anytime and anywhere. Yardi’s technology platform already allows real estate professionals to accommodate such requests, but as Mr. Yardi and the executives who presented after him Tuesday morning demonstrated, the company is poised to deliver even more innovation. “Our goal is to provide a connection between the business, the consumer and the property,” said Mr. Yardi, introducing the concept of “business to property” transactions. “As we think about continuous communication, the basic way we do real estate doesn’t change. But the way we transact business may change.” Yardi has positioned its platform to facilitate that change with solutions like Yardi Elevate for improving asset performance and Yardi Kube for coworking management, a potential way for property managers to capitalize on unused space, and the Yardi Pulse platform, which can monitor energy use and automate energy management, leading to waste reduction. Future-focused product development YASC attendees also got a sneak preview of Yardi’s forthcoming smart home technology solution which will allow property managers and residents to easily manage connected services like utilities and door locks, all from an app-based interface. “Using a single app, a resident should be able to make payments, enter service requests, request concierge services, but also make sure that the door is locked,” Mr. Yardi said. Such a hub will also have advantages for property managers, who will be able to manage the utilities and locks of vacant units all from a centralized dashboard. John Pendergast, Yardi senior vice president, multifamily services, went into more details on the convenience, security, comfort and automation that Yardi’s new smart home technology solution will provide. The morning presentation concluded with remarks from Rob Teel, Yardi senior vice president, global solutions, and Akshai Rao, Yardi vice president of energy and procurement. Teel introduced the Yardi Elevate platform, which is powered by big data, market data from Yardi Matrix and uses predictive analytics and prescriptive actions to increase revenue, decrease expenses, increase asset value and reduce risk. “Yardi Elevate will help you answer forward-thinking questions, like how much should I spend on marketing next month. These are not the accounting questions you’d be answering with Yardi Voyager. The goal is to help you make better business decisions,” Teel said. Yardi Elevate provides next-level insight into asset performance, budgeting and forecasting, construction and facility management, and more. Community connections Rao concluded the general session with a look at Yardi’s corporate philanthropy programs, which offer employees in each...

Marketing Insights May18

Marketing Insights

The multifamily marketing industry recently gathered in Huntington Beach, Calif., for the 2019 Apartment Innovation and Marketing (AIM) Conference. The 2019 edition focused on digital marketing best practices and innovative technologies. Keep reading for top insights from the 2019 conference! The ever-expanding Internet of Things A second wave of connected technologies is making its way to multifamily. In fact, according to Terry Jones of tech giants Travelocity, Kayak and Wayblazer, 75 billion smart devices will be connected to the internet of things by 2025. From smart home integration and keyless entry to smart thermostats and high-speed WiFi, AIM sessions focused on the convenience and opportunity afforded by embracing IoT advances. At AIM, Yardi experts also previewed connected technology innovations coming soon to the RENTCafé Suite. “Marketers are going to need to understand technology more to be successful,” shared Ben Burns, vice president of digital strategy at Bozzuto, during a growth-focused question and answer panel. “At the end of the day, we’re providing experiences.” Is your business ready to embrace new technologies and give renters what they want? Attribution, automation and analytics New technologies appear on the market every day. But which ones made the jump from novelty to widespread adoption? The AIM Technology TrendTalk with Esther Bonardi, vice president of marketing at Yardi, explored multifamily technology trends and how smart marketers can use them to improve business outcomes. Meet the speakers: Diana Norbury, Senior Vice President of Operations, Pillar Properties Norbury spoke about utilizing benchmarking and prescriptive analytics to help drive more informed marketing decisions. At AIM, one thing was clear: data is a marketer’s best friend. Prescriptive and predictive analytics can use that data to inform your marketing strategy, improve customer experiences and, ultimately, boost conversions. “Predictive analytics allow our staff to work...

YASC DC 2019 May17

YASC DC 2019

The Yardi Advanced Solutions Conference returns to the East Coast next week, offering in-depth training, networking and fun for Yardi clients. The annual user conference, also known as YASC, will be hosted at the Washington Hilton from May 21 – 23. We’re excited to see our clients and staff in Washington, D.C.! As one past YASC attendee shared, “I always enjoy YASC because you get to hear how others use the software. Can’t wait to learn more!” Get a glimpse of YASC Washington, D.C.: Yardi Events App Get connected at YASC with the Yardi Events app! Attendees can access all conference information, venue maps, class materials, social networking, in-app messaging and more on the Yardi Events app. Customize your daily schedule with classes, demos, panels and roundtables, and set up one-on-one meetings with Yardi staff. The Yardi Events app is available for download in the Google Play Store and the Apple App Store. A browser-based version, synced to the mobile app, will also be available, so attendees can access the app features from their desktop. User log-in details have been emailed to all registered YASC attendees. Questions? Email our team at yasc@yardi.com. Knowledge Central Knowledge Central is the place to be if you want to learn more about new products and upgrades, or if you have questions about your current software. We’ve gathered the experts in one place, so you’ll know where to go to get all your questions answered. Bonus: attend a 15-minute product preview in Knowledge Central and be entered in a daily iPad giveaway! Expand Your Network How many industry connections can you make in three days? There will be over 1,500 attendees representing nearly every segment of the real estate sector at YASC. The conference will offer several opportunities to connect with peers in your industry, including scheduled breaks and networking...

HUD Holidays May10

HUD Holidays

Who doesn’t enjoy back-to-back holidays, even if they are unknown outside of those who work on affordable housing? The Yardi PHA and Affordable Housing teams in Santa Barbara are furthering the trend of personalized holidays this week. The subject of their celebration? HUD forms 50058 and 50059. Forms 50058 and 50059 are often abbreviated to 58 and 59, which makes May 8th and 9th the appropriate calendar days to celebrate. But what are these forms anyway? In a nutshell, 50058 and 50059 are forms used by the United States Department of Housing and Urban Development (HUD) uses to certify eligibility for housing assistance. And, since HUD is involved, they are quite complicated. So why celebrate them? “Our 5/8 and 5/9 days are a chance to recognize the great work of our PHA and Affordable Housing teams. Sure, numbers from the form are a bit strange to celebrate. Nonetheless, it is a perfect chance to take a couple of days to have some fun,” said Gabrielle Van Horn, director of PHA support for Yardi. Will 5/8 and 5/9 become reoccurring holidays? Check back next year to find out. In the meantime, take a moment to appreciate the resources created by PHAs and affordable housing providers in your community. What better way to celebrate?...

Earth Week for All

Yardi Atlanta’s Earth Week celebration proved to be a fun way to promote workplace camaraderie and environmental consciousness. The new approach to Earth Week serves as a successful model for other corporate environments. The Best Earth Week—Ever The week was packed with informative and interactive events for Yardi Atlanta employees. To promote sustainable transportation, a representative from the Georgia Power Electronic Vehicle Program facilitated a session on EV car chargers and rebates. Employees also enjoyed a car show featuring Tesla, Porche, Land Rover, Jaguar, Nissan, and BMW vehicles. Dealership representatives talked about their lineup’s latest green advancements. Employees couldn’t stop talking about the eye-catching Porsche E Tron. It demonstrated a luxurious approach to sustainable transportation. A sleek design, spacious interior, and user-friendly dashboard helped employees reimagine the electronic driving experience. The following day, Georgia Power returned to offer a presentation on energy efficiency at home. Employees learned practical tips to lower their energy bills.  Fulton County Water Department also made an appearance during Earth Week, leading a presentation on water conservation. Attendees learned multiple ways to make their homes more efficient. They also discovered rebates and programs that can decrease monthly utility costs. Rubicon Global’s trash audit offered many interesting findings. Yardi Atlanta learned that 70 percent of its trash was compostable and could be diverted from the waste stream! Additionally, the office learned that its recycling practices were clean with minimal contamination. The news encouraged employees to pursue zero contamination. For the full week of events, check out our last blog post. Keys to Success Yardi Atlanta Earth Week was a huge success thanks to teamwork, local collaboration, and relentless marketing. Sustainability Within Atlanta Yardi (SWAY) brainstormed and organized the Earth Week events. The volunteer-based group is led by employees Ethan Arbiser, energy benchmarking analyst, CSD and Evan Hearn, energy management analyst, CSD. The group received support from Don Rogers, general manager, G&A. SWAY reached out to local businesses to garner support. Yardi client and property management company, Cushman & Wakefield, agreed to transform Yardi’s Atlanta office into a multidisciplinary learning environment. Local utilities, dealerships, and grocery stores also contributed to Earth Week events. Earth Week would not have been a success without the attendance of curious and supportive Yardi Atlanta employees. To attract the masses, SWAY shared the week’s itinerary via blog, press release, and several daily social media posts. Looking Forward SWAY’s Earth Week celebration can be replicated at other Yardi offices! Yardi offices are encouraged to create local volunteer groups, like SWAY, to organize Earth Week events at their sites in 2020. The volunteer group may also choose to work with its local Yardi office manager to pursue green solutions for the site year-round. Together, the manager and volunteer group may explore eco-friendly trash audits, recycling services, even vendors that supply sustainable office and kitchen supplies. Collaborating with other local organizations, such as utility providers, adds depth and diversity of knowledge to Yardi-sponsored events. Have questions about starting an Earth Week campaign in your Yardi office next year? Contact Ethan...

GCUC Recap

Last month, Yardi Kube was introduced to the coworking world at the Global Coworking Unconference Conference (GCUC). The U.S. edition of the annual event was held in Denver from April 15-18. This popular coworking industry gathering provides attendees with extensive in-depth sessions with experts in the coworking space, educating them on financing, technology, community building, and branding. The first day of the event was a deep dive into especially hot topics for the coworking industry. Industry hot topics: making money Led by Jerome Chang of Blankspaces, the finance discussion focused on the number one way to make money as a coworking operator – through lease incentives. Fundraising methods for shared space startups include venture capital funding, personal loans, investment from friends and family members, and other avenues, but Chang shared that SBA loans for such businesses are unlikely. The average traditional office space will have about 165-185 square feet per employee. In a coworking space it could be as low as 50-70 square feet. Coworking operators can book common areas at up to 150 percent capacity, because your space won’t always be full (this uses the same logic as a gym membership: it’s possible to overbook because not everyone works out simultaneously). The biggest moneymaker, however, will be meeting rooms. They’re priced higher per hour than any other amenity or space in and should be rentable to the general public, as well as members. Virtual memberships provide a low-cost entry to members wanting to try out the industry. While individually, these memberships won’t be a primary source of income, it is a source of unlimited potential with no space restrictions. The Blankspaces model allocates 35-50 percent of space to private offices, Chang shared. And it’s important to make over 70 percent of your total available square footage...

PM Springfest Apr26

PM Springfest

The industry is flooded with sustainable technologies. There are a variety of considerations to make when selecting the best solution for your organization. The experts at the 2019 PM SpringFest tackled the topic, helping attendees focus on what matters most. The session PropTech: Technology Challenging the Status Quo explored beneficial technologies that transform conventional properties into sustainable, energy efficient, safe and high-performing assets while delivering notable ROI. Session speakers included Phillip Raffi, national energy and sustainability manager with Colliers International; Matthew Lennan, innovator in residence at Oxford Properties Group; and Thano Lambrinos, vice president, smart building technology, digital innovation at QuadReal Property Group. Peter Altobelli, vice president and general manager of Yardi Canada, moderated the panel. Altobelli began by asking: “What elements are important to look at as a foundation before you think about more advanced energy operational efficiencies?” Lambrinos encouraged organizations to have a designated sustainability tech expert on staff. “You won’t realize potential if it is a pet project,” he said. The second step is to invest wisely. “Look at creating an innovation slush fund. Our CEO encourages us to fail but fail fast,” he smiled. “The tech may not even have a business case or ROI yet, so test it out.” In absence of such resources, Lambrinos suggested aligning with an agnostic consultant. Lennan emphasized the importance of team collaboration and transparency between senior management, IT, and OT. Each entity must be aware of implementation timelines and risks at both local and corporate levels. Altobelli also asked the panel to address the challenges faced in their endeavors and what valuable lessons they’ve learned in the process of working through them. Raffi advised, “We get inundated with people who have ‘the best tech.’ Filter through it. If it sounds too good to...