Rent Relief Summit Sep20

Rent Relief Summit

A group of Yardi employees met in Atlanta late this summer for a first-of-its-kind staff summit. The gathering was an opportunity for the team to share challenges, successes, and plans to optimize Yardi’s new Core Relief suite of products. The weeklong event brought together Yardi project managers, case supervisors, file auditors, service managers, payment processors, call center agents and legal staff. This contingent of Yardi employees began developing, marketing and implementing Yardi Relief software and service solutions in early 2021. “I am so proud of this entire department! This team is extremely passionate about our Relief suite and the impact it means to our communities.” said Elisabeth Daniels, director for Yardi. Rent Relief was the first product from the suite released by Yardi. Rent Relief simplifies and streamlines how state, county and city housing agencies implement Emergency Rental Assistance Program (ERAP) funds. ERAP funds are tied to economic recovery legislation enacted in response to the COVID-19 pandemic. Rent Relief has processed more than $1.3B in payments to households who used the Yardi solution to qualify for assistance. “ERAP’s success depends on quickly qualifying renters and landlords in need of economic assistance due to financial hardship during the pandemic. Rent Relief enables our clients to quickly and securely collect applications, determine eligibility and disburse payments to landlords, renters and utility companies. We have leveraged the success of Rent Relief to expand our Relief solution and support other direct-to-beneficiary programs,” said Daniels. The Yardi Relief Suite now includes Mortgage Relief, designed for states that have been granted funds to assist homeowners in financial need due to the pandemic. Similarly, Utility Relief is a management solution for programs that help residents behind on utility payments. The final piece of the suite is Core Relief, which is available...

YASC 2022 Aug31

YASC 2022

The Yardi Advanced Solutions Conference (YASC) returned in person for the first time in three years. The sold-out event welcomes 3,000 Yardi clients in San Diego, Calif. for three days of learning, networking, exposure to exciting new technologies, and fun. Yardi president and founder Anant Yardi addressed attendees at the San Diego Convention Center, the first time YASC has utilized such a large venue for its general session gatherings. The host hotel for the event is the Manchester Grand Hyatt, where classes and Knowledge Center, a technology resource lab, are taking place. “It is just so exciting to have this conference in person once again after almost a three-year hiatus. Thank you for making the time to be here and to enjoy the atmosphere, the educational sessions and to network with each other,” Mr. Yardi said. Marking the company’s 40th anniversary, Mr. Yardi shared his perspective on the changes that the pandemic will bring to real estate holistically. The last two and a half years have been transformative for the industry. “For me, change is not a setback. It’s an opportunity to figure out how to respond to a theme such as the pandemic and the things that we see occurring around us,” Mr. Yardi said. Anticipating a coworking boom Those pandemic-prompted changes include the vast numbers of knowledge workers no longer working in offices full time, and residential shifts that have taken place as the result of increased workplace flexibility. Mr. Yardi cited a recent CoreNet study that found that 29 percent of knowledge workers are not required to be in the office unless requested by a manager, and close to 60 percent are required to be there less than four days a week. This shift has been buoyed by employers finding that employees are just as productive at home as they are at the office – 83 percent of CoreNet corporate respondents stated this was the case. This change in where people are working portends a significant shift for the commercial office space market. “Corporate real estate agencies or employers are beginning to shed office space. They’re reducing their footprints,” he said, citing national average office vacancy rates that are averaging 16 percent, but are 20 percent in some major markets. Mr. Yardi expects that the shift in space utilization will create a boom for coworking spaces and services. He forecast that coworking space – places where traveling or fully remote employees can use temporarily to have meetings, use the Internet, answer emails or accomplish tasks – will become prolific in the next few years. “Today there are 6,000 coworking locations (nationally). And the expectation is that in three to five years, it will be close to 30 times that number, and every large building will end up with a coworking location,” Mr. Yardi said. “My suspicion is that in course of time, coworking will get to a point where sites such as Expedia will allow you to book your hotel, your airline and your coworking conference space.” Marking 40 years of real estate technology After sharing some of the highlights for other real estate sectors – including rising rents in the multifamily space, an increased focus on built-to-rent single family developments, and a need for more affordable housing nationwide – Mr. Yardi reflected on the journey Yardi has taken as a company over the last four decades. Sharing a photo of the Apple II, an 8-bit home computer on which he wrote the first basic program that became the start line for Yardi’s software, Mr. Yardi contrasted the laborious process of manually programming the original code with today’s AI algorithms, which enable the production of code via machine learning. “The reason I wanted to show this to you is that innovation is one thing, but when the markets change, technology changes,” Mr. Yardi said. “We all have to learn new things.” Yardi continues to innovate technology solutions...

YASC Returns Live! Aug25

YASC Returns Live!

Yardi is excited to welcome clients back in-person to the Yardi Advanced Solutions Conference (YASC) beginning Aug. 31, marking a return to real time after successful interactive virtual events over the last two years. The event is sold out with more than 3,000 clients expected to attend. Social media hashtag for the event will be #YASC2022. Be sure to download the conference app for fun games, interactive features and the full course schedule. Registered attendees have received a direct link to app via email. Attendees can also use the class list, course descriptions and agenda to prepare for their time in San Diego. YASC combines classroom learning with social activities in a beautiful seaside setting. The event will feature more than 280 unique classes presented in 300-plus sessions, with some classes offered multiple times. The classes and dozens of product experts will give thousands of real estate professionals in attendance insight into Yardi software solutions that improve efficiency in marketing, leasing, acquisition, energy management, investing and other operations. Yardi experts will provide personalized consultations and panel sessions will examine key industry trends. Exclusive live outdoor entertainment and fun social activities comprise other elements of a memorable experience at the Manchester Grand Hyatt San Diego, the new host resort on San Diego’s waterfront. You don’t want to miss it! During the pandemic, YASC was held as successful interactive virtual events in May and October 2020, May 2021 and March 2022. The events drew tens of thousands of attendees from more than 60 countries. Virtual YASC events will continue on an annual basis, with dates for 2023 to be announced soon. “We’re proud that our clients continued to gain value from virtual gatherings but there’s nothing like meeting face-to-face with colleagues. Our software is designed to connect people and communities, and we look forward to continuing that effort in San Diego,” said Kevin Yardi, the company’s vice president of global solutions. International clients can see what’s planned for regional in-person YASCs around the world in 2022. YASC Sydney is set for Sept. 20-21. YASC London is planned for Nov. 8-9. YASC Asia will return in Spring 2023, with a location to be announced...

Events This Fall

Looking for a lineup of senior living events coming this fall? There’s an array of opportunities to choose from — but fear not. We have a list to share with you, which includes three industry events packed with networking opportunities. Yardi’s senior living team will be attending each event, so if you’re eager to learn more about our senior living management software, we’ll explain how to schedule time to connect with us. Read on to see what each event has to offer. CALA Fall Conference & Trade Show Meet top decision makers including CEOs, CFOs, COOs, executive directors, clinical staff, marketing professionals and more at the CALA Fall Conference & Trade Show in Palm Springs, California! You can find Yardi at booth 60. Schedule time to meet with us and learn about our single connected solution, an integrated system designed for the unique needs of senior living providers. Event details: Renaissance Palm Springs Hotel & Palm Springs Convention Center Palm Springs, California November 7-9, 2022 NIC Fall Conference Join Yardi at the 2022 NIC Fall Conference in Washington, D.C. This networking event presents an opportunity to meet and engage with operators, investors and care partners in senior living. Team Yardi will be available to show you around our senior living management software, demonstrating how it works to elevate your communities. Fill out this form to schedule time to meet us there. Event details: Marriott Marquis Washington, D.C. September 14-16, 2022 Oregon Healthcare Association Annual Convention Network with us at the Oregon Healthcare Association Annual Convention in Portland, Oregon. Here you’ll gain insight into the staffing crisis and other top challenges in senior living. You can find team Yardi at the conference, ready to show you how the Yardi Senior Living Suite helps you empower...

ESG Ready

According to Naseem Wenzel, Executive Director and Head of Real Estate Assets at Lionpoint Group, “ESG is coming fast and furious, which leaves investment managers, real estate owners and operators and service providers in a position of either being reactive or proactive.” What position is your company in? In OSCRE’s May 25 Innovation Forum, ESG: Insights to Assess Your Readiness, the panel, moderated by Wenzel, discussed what’s needed to move the industry forward. The speakers represented “a mix of perspectives from change leaders in the industry” including Chris Devine, head of client analytics, Cushman & Wakefield, Rick Ferrino, senior VP technology, Blackstone and Soheil Pourhashemi, senior VP business technology, Brookfield Properties. When asked individually about their company’s approach to ESG, the panelists touched on creating long term strategies, dealing with resource issues including staffing and training to focus on ESG and the overall need to automate data collection, analytics and reporting. The speakers agreed that evolving practices and focusing on how data flows — including real-time reporting from assets, are important initiatives. With regard to governance, the panel discussed measuring and normalizing data, creating data standards and developing organizational maturity. One speaker commented that ESG practices are integral to building a resilient business and creating value for investors. ESG is also a critical aspect of capital fundraising. For service providers, the focus is on the occupier side and how to get data standards in place, with information flowing from investors to occupiers. All the panelists agreed that automating data collection and reporting is key. Survey responses on ESG readiness   In OSCRE’s recap of the session, the audience’s answers to the polling questions included these key takeaways: 53% of respondents described their organization’s level of preparedness as just getting started and 0% reported that...

5 Questions

Are you ready to drive results that matter? Property marketing spend can significantly impact NOI — in a positive way — but only if you know what questions to ask your marketing team. It used to be hard to see and understand property marketing results. Marketers had a hard enough time tracking which leads came from where, let alone which sources brought in leases. ILS and lead journey data was incomplete, and it could be hard to tell which budget items resulted in returns. If you were outside of marketing, perhaps working in operations or another adjacent department, understanding marketing spend could be even trickier. Fortunately, with better technology comes better data. Today, it’s easy to see exactly where a lead first became aware of your brand and at what point they converted. It’s also easy to see how much you’re spending per lead and lease. In fact, you can calculate how much you’re getting back for every $1 of advertising budget spent (keep reading to find out how). When you’re looking to guide your marketing team and help drive results that matter, here are five questions you should ask. 1. What is our current marketing mix, and is there data to support it? Marketers should know how the marketing budget is organized and why. Your corporate and regional marketing strategy should be based on historical conversion data and — if including a new technique or source — industry research and case study data. Marketing sources should include a balance of traditional ILS advertising and director-to-renter marketing. ILS marketing is critical for the awareness phase of the renter journey, but it doesn’t also get you the most qualified leads. Director-to-renter marketing, such as SEO and PPC advertising, sends renters directly to your websites where...

Apartmentalize 2022 Jun21

Apartmentalize 2022

Apartmentalize, powered by NAA, is back! Starting June 22, multifamily leaders from around the nation will gather at the San Diego Convention Center. See the latest innovations and take part in conversations that will shape the future of multifamily. Find out where success happens at booth 815. We’re excited to share how our solutions are solving for industry trends at every stage of the resident lifecycle. Trusted solutions that fit your workflow We’re here to help you attract quality prospects, convert leads into leases, manage the resident experience and optimize your business. Here’s a preview of just some of what we can help you with:  Attract quality prospects with expert help Ready to attract more prospects that convert? Learn how to grow awareness, traffic and marketing ROI with help from REACH by RentCafe, a dedicated digital marketing agency for multifamily.Schedule a free consultation with our REACH by RentCafe experts during the show. In just 15 minutes, you’ll learn how to create a winning web presence, stand out in search and lower your cost per lease. Convert prospects with automated communication, nurturing & fraud prevention Your customer is more than just a renter. Create a seamless prospect-to-resident experience and assist your staff with these customer-centric solutions: Chat IQ is an automated attendant that responds to chat, text, email and voice. This solution saves our clients time and money, all while delivering superior customer experience 24/7. Yardi’s CRM is your site staff’s ultimate partner. It has online and in-person functionalities that engage with your prospects and residents, supporting your staff through the entire leasing lifecycle. ID Verifyand Income Verificationare mobile-friendly solutions that use AI and automation to quickly authenticate applicant identities and income. No more back-and-forth emails to manually verify applicants – just fast, simple, online leasing. Book a meeting at booth 815 to see these solutions in action! Manage residents with an industry-leading system In multifamily real estate, delivering the right customer experience means retaining residents and keeping them in the family. Make it easier for residents to stay by enabling them to pay rent online, renew their lease, submit a work order and more from a branded resident mobile app. Then, level up with Maintenance IQ, which reduces days from your unit-turn process – making every property hum with efficiency. Stop by booth 815 to see how Yardi software continues to put your customers first. Optimize asset performance with an elevated solution One of the smartest systems in the industry just got smarter. Yardi’s Elevate Suite, including Asset IQ, Revenue IQ and Forecast IQ, helps you optimize NOI and asset value with predictive analytics backed by data and benchmarking. Make more informed decisions with a 360-degree view into your business. Expense and revenue benchmarking allow you to understand the full performance picture, placing you at an advantage to optimize occupancy and increase asset value. That’s just the start. Reserve a private demo at booth 815 to see our solutions work. See more, do more, learn more Make the most of your time at Apartmentalize with sessions that will inspire you to take action. Yardi leaders will be there to share industry insights and more. Here’s a peek: Youth & Wisdom: Pairing Experienced Marketers with Fresh Perspectives – June 22, 12:30-1:30 p.m. What can seasoned marketers learn from new employees? A lot! Hear from KETTLER and The Management Group, two industry-leading brands that create marketing magic by combining proven strategy with innovative insights. Learn how to encourage mentorship and collaboration to drive measurable results. Hosted by Esther Bonardi, vice president of marketing at Yardi and REACH by RentCafe. Imploding Myths on Technology Advancement with Affordable Housing – June 23, 3-3:45 p.m. Explore potential affordable housing solutions and learn about the latest tech to advance your industry knowledge. Join Chris Voss, vice president at Yardi, in a conversation designed to address misunderstandings about barriers unique to affordable housing, including the recertification...

CFAA Conference Jun02

CFAA Conference

The first in-person Canadian Federation Apartment Association (CFAA) Rental Housing Conference in three years made up for lost time with a wide-ranging assessment of recent market and technology updates. Key themes resounding throughout the three day event include an optimistic multifamily outlook, rising cybersecurity concerns and increasing commitments to environmental, social and corporate governance (ESG). As CFAA’s 2022 Supplier of the Year, as well as a long-term industry partner, Yardi Canada Ltd. occupied a central role in the event. Yardi presenters underscored the importance of marketing technology, talent development, R&D in IoT and energy innovation. Here are some takeaways from those sessions. Confidently moving forward on marketing On the second day of the conference, panel conversions illustrated the value of making property marketing websites SEO-driven, engaging and easy to use for prospects. Parisa Vafaei, regional manager of sales for Yardi, introduced new technology gaining traction in North America: the omnichannel chatbot, this unique marketing tool applies artificial intelligence and integrates with leasing data to help staff prequalify leads. The bot is built to answer questions around scheduling a tour, amenities, property guidelines, signing leases and more – saving staff time and easing labour constraints. This advanced marketing technology has the ability to target and interact with multi-generations, “elevating a business’ competitive edge and priming them for success,” Vafaei said.  Enhancing talent retention incentives Another CFAA session addressed learning management platforms, which became more widely used during the pandemic as a substitute for in-person training. This includes orientation for new employees to professional development and compliance management. Attendees learned how platforms such as Yardi Aspire help property managers work smarter with automated attendance tracking and reporting. With millions of employees considering new job options, on-demand learning management systems are key to retention and stability, according to Patty Evans, Yardi industry principal for Aspire. “If companies offer opportunities to develop skills, employees are more likely to stay in their jobs. When it comes to skill training, more abilities mean more opportunities,” she said, noting that Aspire enables a personalized approach to building skills that avoids an unproductive “one size fits all” training strategy. Solutions for building operations and ESG On day three, sessions centred on another hot topic: smart building operations and technology that satisfies operators’ need for energy efficiency. During one panel, Yardi’s Jacquelyn Bauer, advised CFAA attendees to consult with experts at the outset of planning a new building or upgrading an existing property. With rising smart tech options for smart locks, lights, thermostats and leak detection, “the goal is to create a seamless renter experience and maintain data security with a single connected platform. The frictionless connection will satisfy investors and residents and create a higher ‘wow’ value for your properties,” Bauer said. Smart tech also contributes towards better managing energy and water consumption, a behavioural shift mainly driven by municipal mandates as well as ENERGY STAR® and GRESB reporting requirements. The best approach to a carbon reduction strategy, according to Ryan Bekar, an account executive for Yardi Energy, involves “leveraging technology to track, centralize and benchmark your utility consumption data. These insights will identify low-hanging fruit among your buildings, enabling your team to apply changes at the property level before implementing them across your portfolio.” Final takeaways Information is power and data will revolutionize the real estate landscape. As more organizations publicly release their data, the market needs to prepare for a growing demand for transparency. Industry leaders encouraged CFAA attendees to select a technology partner that simplifies data management while offering solutions that future proofs their business. To get up to date insights on Canada’s multifamily industry, view the recent Yardi apartment report. To learn more about your technology options visit...

Ready to network?

Argentum is well known for their advocacy efforts in senior living. From influencing policy decisions to informing the public about pressing issues, they’re always working to better the lives of older adults.   This makes their annual conference a can’t-be-missed opportunity. The event gathers thousands of senior living professionals, operators, owners, executives and community leaders to discuss the future of senior living. And this year, you can connect with team Yardi at booth 805. Ready to network at the Argentum Senior Living Executive Conference? We’ll see you May 16-18 at the Minneapolis Convention Center. Come to booth 805 There’s no denying the importance of technology in today’s senior living landscape. Integrated, comprehensive solutions like the Yardi Senior Living Suite have the tools needed to unify operations, increase move-ins and enhance resident care. But that’s just the tip of the iceberg. Our single connected solution has undergone some powerful enhancements lately, and each improvement was built to power your communities like never before. With that in mind, we invite you to meet team Yardi at booth 805 come Argentum 2022! We’ll answer any questions you have, whether it be on the Senior Living Suite as a whole, or individual tools like RentCafe Senior CRM and Yardi EHR. We can’t wait to show you what’s new with each product — and demonstrate how everything connects on a single platform. Want to get something on the books in advance? Schedule time to meet with us at Argentum. Start exploring our single connected solution Eager to learn more about Yardi before Argentum? Check out our newest infographic to see how our software evolves — with functionality like electronic signatures — to help operators succeed. We walk you through every step of our electronic leasing process, and offer testimonies...

11 Big Ideas

More than 800 people joined the Apartment Innovation and Marketing Conference in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results. Here are some quotable moments from this incredible event to help you get inspired for your next campaign. Connect with the speakers by clicking on their names. Making marketing matter “What does it mean to be in marketing? Your job is to make a brand cool and don’t get it sued.” Nick Tran, former global head of marketing at TikTok “Be authentic. Trends aren’t one-size-fits-all. Do what works for your brand and each community.” Sarah Wieman, PRG Real Estate “In marketing, we don’t want to be order-takers. We want to be decision-makers. Stop treating yourself as support. Bring data to the table so you can come in with value.” Kelley Shannon, Bozzuto “For marketing to work in a silo, you might as well just go stand against the wall and bang your head. Getting more traffic isn’t the highest and best use of your marketing dollars. Educate your team about the value marketing brings to the table and how it impacts ROI.” Gigi Giannoni, Gables Residential “SEO should be a foundational element for you. Why would you put money in places with diminishing returns when you could make a winning long-term play?” Melissa Cartagena, Greystar Give renters what they want “We’re focused on our brand and the lifestyle, but we know from looking at our analytics, lifestyle images aren’t necessarily what sells. Lifestyle helps bring your story to life, but we need core property content and images to sell units.” Tim Hermeling, Cortland “Only 2% of residents say property management overcommunicates. And 45% of residents think their rent will stay the same or go down. Are you setting realistic expectations?” J. Turner Batdorf, J. Turner Research “A full 90% of renters are either interested in or won’t rent without soundproof walls. This feature ranks only slightly below air conditioning and in-unit laundry, and yet is advertised by very few properties.” Sarah Yaussi Pienik, NMHC Social media content is queen “We have not traditionally trusted our leasing teams with social media. But in reality, they’re the closest to your customers. Give them the power to create content. They can become the ultimate creators for you.” Kristi Fickert, Realync “You can reach so many more potential renters on Pinterest. Did you know 72% of users use Pinterest to decide what to buy offline?” Brooke Atsalis, The Management Group “I didn’t have any expectations when we tried TikTok, I just didn’t want to offend anyone. We’re in lease-up; we need velocity. We’ve gotten 74 leads. A very interested lead slid into our DMs. I’ve been pleasantly surprised.” Kira Brown, Wood Partners #REACHpeace The REACH team was also able to donate an additional $1,250 to Direct Relief International to provide aid in Ukraine because of engagement at the event. Thank you to all who participated. We look forward to seeing everyone next year at AIM...

Celebrate NSNCW 2022

It’s National Skilled Nursing Care Week (NSNCW)! Established by the American Health Care Association (ACHA) in 1967, this week-long observance recognizes the essential role of skilled nursing care centers in caring for America’s seniors and disabled population.    Skilled nursing care centers across the country are hosting events to mark the occasion, which runs through May 14. And this year’s theme — Creating and Nurturing Connections — is especially inspiring.   We’re here to share the meaning behind NSNCW and offer some ideas to celebrate. We hope you’ll join us in recognizing skilled nursing care centers, and their staff members, for all that they do to improve residents’ lives.   All about NSNCW Skilled nursing care centers and their staff are no stranger to dedication. They continuously strive to provide high-level care for their residents, no matter the circumstance. And we’ve seen just how committed they are throughout the last two years of the pandemic. They’ve worked to provide exceptional care without fail, protecting residents around the clock during periods of limited visitation and social distancing. Staff members became family members and friends when residents needed social connection more than ever. It’s why this year’s theme, developed by ACHA, is perfectly fitting. The focus of this year’s NSNCW is simple: celebrate the essential role that skilled nursing care centers and staff play in creating and nurturing connections for their residents. Learn more about the role of skilled nursing care centers and staff, as well as details on NSNCW 2022. ​How to celebrate Don’t miss your chance to celebrate NSNCW! Drawn from ACHA’s 2022 planning guide, we have a list of activities designed to help residents staff and families create new connections — and nurture existing ones. Working together, we encourage you to create and...

Senior Living Events

There’s no shortage of senior living events this year — but which are worth attending? How should providers fill their calendar for the remainder of 2022? While there are many trade shows packed with valuable takeaways, we’re here to share a few recommendations. These events offer opportunities to connect with experts, discover emerging solutions and ultimately, explore the future of the industry. You’ll find team Yardi in attendance at each, ready to greet you and answer questions about our senior living management software. Keep reading for a roundup of upcoming events to put on your radar. FALA Annual Conference & Tradeshow Happy 30 year anniversary to the Florida Assisted Living Association (FALA)! With decades of industry success, FALA’s Annual Conference & Tradeshow is a fantastic setting to learn tips for navigating an ever-changing industry. Whether you’re eager to network with other professionals, receive updates about the latest industry trends or connect with vendors who can help you deliver better care, this year’s conference has it all. You’ll find team Yardi at booth 423. We’ll show you how our single connected solution helps providers streamline operations and deliver excellent care. Schedule time to connect with us at the conference. Event details: Hyatt Regency Grand Cypress Orlando, Florida May 31-June 2, 2022 CALA Spring Conference & Trade Show Join over 900 providers and top decision makers at the 2022 CALA Spring Conference & Trade Show, including CEOs, CFOs, COOs, executive directors, clinical staff, marketing professionals and more. You’ll tap into a wealth of resources and learn what’s driving the senior living industry forward. Be sure to meet our team at booth 52 where we’ll discuss how the Yardi Senior Living Suite works to empower staff, automate workflows and enhance resident satisfaction. Visit this page to schedule...

A Beautiful Mind

Are you a right-brained creative or a left-brained pragmatic? And when it comes to property marketing, which is better? That is the subject up for discussion at the Apartment Innovation and Marketing Conference (AIM) this year. For years, there has been a belief that people favor one side of the brain or the other. The theory goes that people with right-brain dominance tend to be imaginative while those with left-brain dominance are inclined to be logical. Recent research shows that the brain is not nearly as dichotomous as previously thought. In fact, many talents are strongest when both halves of the brain collaborate. “The pop psychology notion of a left brain and a right brain doesn’t capture their intimate working relationship,” science writer Carl Zimmer explained in an article for Discover magazine. That said, the popularity of the theory still holds out. People love to find out which is the dominant side of their brain. So why not take a quiz? Then get marketing tips geared toward each talent and learn how to marry the two for property marketing success at AIM 2022. Right-brained or left-brained? Take the quiz. Tips for right-brained marketers Right-brained marketers are intuitive and expressive with a strong interest in storytelling and visuals. Use your creativity to build a strong brand on social media. Focus on creating a compelling visual library that tells the story of your community.Stay up to speed on design trends in different industries — including fashion, interior and tech — then challenge the larger marketing team to incorporate them into initiatives collateral and website updates. Tips for left-brained marketers Left-brained marketers are planned and orderly with a strong interest in results and analytics. Take charge of your company’s paid search campaigns. Compile performance data or use...

ASCHA Trade Show

Looking for your next senior living event? We’ve got you covered. The annual ASCHA Convention & Trade Show is coming up on April 11-13 and it’s a great opportunity to connect with colleagues, discuss industry trends and see what’s new with Yardi solutions.   Keep reading to see the event details. ASCHA Trade Show set for April The ASCHA Convention & Trade Show is bound to be an interactive event. This year, ASCHA is gathering 400 senior and community housing organization leaders to discuss strategies for the industry’s future. You can check out the full event agenda for more information, but know that discussions will focus on taking the housing sector to The Next Level. And ASCHA is offering fun, strategic sessions for you to join forces with trailblazers from all levels and places. Get ready to network, view insightful presentations, enter giveaways and more. ASCHA 2022 will take place on April 11-13 at the WinSport in Alberta, Calgary. And if you’re unfamiliar with ASCHA, the Alberta Seniors & Community Housing Association, here’s a quick introduction: ASCHA advocates on behalf of its members who provide housing options for Albertans. They’re a member-driven association acting as a center of excellence for education, best practices and member resources — all to assist seniors and community housing operators. Over 100 member organizations serve approximately 60,000 Albertans in seniors and community housing settings. Note that to attend ASCHA 2022, proof of vaccination or a negative COVID-19 test within 72 hours is required. Find Yardi at Booth 7 Each year, we get excited to see the lineup of senior living events and the opportunities they provide. And ASCHA 2022 is one we’re looking forward to! You can find Paul Alexa-Janzen, our senior account executive in senior living and product...

Talent Recruitment Mar29

Talent Recruitment

With multifamily property management – and businesses of all types – currently struggling to find enough staff as well as retain existing employees, a recent session at the Multifamily Social Media Summit focused on how social media can be utilized to find new hires and hold onto existing talent. Jennifer Staciokas, executive managing director for property management at Western Wealth Communities, and Jen Piccotti, chief learning officer at Swift Bunny, focused on practical takeaways that owners and managers can use immediately. Jennifer Staciokas, left, and Jen Piccotti speak at the Multifamily Social Media Summit in Napa. Photo by Leah Etling. “We have a problem out there right now. We can’t find people, and we can’t keep good people. That’s the number one thing we hear: ‘How do I find, hire, and retain employees?’” Piccotti said. Another common issue is that it is tempting to leave current staff in their existing roles due to the inability to find new hires. “We need every single employee we have and we need them in the positions they’re in currently. It can be very tempting to hold them in that position, but that’s the worst thing we can do,” she said. Here are five of the social media tips for attracting and retaining talent that the duo offered for companies to consider: Make it easy for applicants to use social media to apply for open positions. If you’re not already using LinkedIn to accept applications for open roles, you’re missing out on a huge pool of talent, Piccotti said. Today’s applicants expect to be able to apply for open roles with just a few clicks of their mouse. Up to 86 percent of new hires apply directly to their positions through LinkedIn or other job sites, a huge amount. From the very first contact, your brand matters. “Among prospective hires, 82 percent consider the employer’s brand before they submit that application,” Piccotti said. They’re considering factors like whether the executive leadership is respected by employees (often using Glassdoor’s rankings for this info), whether employees at the company are dedicated and hard-working, and whether the company has a supportive and positive culture. Caring about the community around you through support of non-profits, employee volunteerism and expression of corporate values is also important. Show new and current hires they have a chance to grow with you. This is a pivotal consideration for prospective employees, who want to see that they will have the chance to move up and advance in their careers. They’re also interested in future training opportunities to help broaden their skills. Ways to showcase include creating certificates for in-house training courses, celebrating current employee promotions, and talking about chances for lifelong learning at your company. “They want to see that there is opportunity, it’s not just going to be a dead end once they get their foot in the door,” Piccotti said. Showcase what employees have to gain from joining your team. This is the place where company culture can really stand out. What’s the employee culture like? Will they have a good time on the job, in addition to working hard? Examples of employee gains included posts from Bozzuto Group, which created SOUL, an employee resource group for members of the Black community. Another example was a creative Instagram job post from RedPeak of Denver, which described its culture as including “no scripts, no stuffy suits, no sales pitch.” Celebrate what’s special and unique about your company, daily. The most repeated acronym at the Multifamily Social Media Summit was UCG – user-generated content – and it also played a large role in the company case study presented by Jennifer Staciokas for Western Wealth Management (a Yardi client). She demonstrated the various ways that social media has played a positive role in hiring and retention of this growing, woman-led owner management firm based in Phoenix. “We’re a people first business. We’re not...

Coworking Trends Mar28

Coworking Trends

Yardi sought insight into a key office property management trend – flexible workspace arrangements – from a panel of clients at YASC Global. The three panelists, including Yael Urman, chief information officer for New York City-based commercial property developer Silverstein Properties, spelled out why the changing landscape requires greater flexibility. The days of the simple 15-year-lease-and-renew are over, Urman said, having been superseded by demands for work arrangement flexibility that can encompass everything from personalized work area coloring and furnishings to private offices. “We’re in the productivity, flexibility and well-being business now, not just providing four walls,” Urman said. “Our priority now is to offer any option that enables cooperation and enhances productivity for our clients.” Panelist Willie Gutierrez, COO/CFO of Premier Workspaces, an Irvine, Calif., coworking company that owns and leases flex office space, agreed that “it’s the experience, not the four walls” that matters for tenants in today’s office work environment. Gutierrez, whose company’s offerings include offices and conference rooms for as little as an hour, added that private offices for small and medium size businesses is Premier’s most popular offering. The third panelist, Brandon Van Orden, senior vice president and CIO for Atlanta office REIT Cousins Properties, senses a desire among workers to “get back in the office, collaborate in person and enjoy the social aspects of work. They still want big conference rooms for in-person meetings.” Accordingly, Van Orden and his Cousins colleagues describe their offerings as “flexible,” rather than “hybrid,” which implies that some workers remain permanently remote while others are permanently in the office. Cousins is also piloting technologies that create a seamless visitor experience that extends from the parking deck to the building entrance to the office, Van Orden said. Another key trend noted by the panelists...

Top Takeaways

The largest Multifamily Social Media Summit ever brought more brilliant suggestions to multifamily marketers on Thursday at the Meritage Resort and Spa in Napa, Calif. REACH by RentCafe is the social media, photo booth and platinum exhibit sponsor of the 10th anniversary event, which concludes today. Andrew Davis, acclaimed marketer, best-selling author and filmmaker, opened Day Two of the event with a humorous and engaging talk about how constraints – as small as technology challenges and as large as a worldwide pandemic  – ­­can breed creativity for any business. “I started to realize that this was really an unexpected experiment that we had been gifted,” Davis said of the unforgettable global events of the last two years. “It allowed us to ask: What happens when every business in the world is faced with the exact same disruptive forces?” The solution to extreme disruption, as presented by Davis, is to forget the adage “think outside the box” and instead go INSIDE a box that he calls “The Cube of Creativity.” Read on to learn how the Cube works and glean more takeaways from this trend-defining marketing event. The four sides of the Cube of Creativity Davis presented two dynamic case studies from non-housing businesses that faced extreme challenges during the pandemic. One was a flower delivery service that had to relocate its distribution channel to Ecuador because of California’s non-essential worker shutdown. Another was a sustainable farm that previously relied on in-person events for its livelihood. 1. Eliminate the unnecessary: Taking on dynamic new initiatives means that some existing work will have to drop off. “Ask yourself, what are we going to drop doing in order to pursue this brand new initiative,” Davis said. “Every time we take on something new, we have to kill...

Social Media in Focus

REACH by RentCafe is excited to be at the Multifamily Social Media Summit in Napa this week as the social media, photo booth and platinum exhibit sponsor of the event, which kicked off Wednesday afternoon. Celebrating its tenth anniversary, this edition of the #MultifamilySMS is the best attended ever, shared Adam Japko, founder of Esteem Media, which produces the conference. Multifamily providers from around the U.S. are on hand to gain knowledge, improve their social media marketing best practices, network and meet with industry vendors. A significant focus of the first day’s learning workshops was on the importance of User-Generated Content (UGC) to a successful and current social media strategy. Speakers Erica Byrum and Delany Duke both dedicated portions of their energetic presentations on how UGC, both from residents and employees in the multifamily housing realm, can generate trust and engagement from users. “In 2022, what makes good marketing is authenticity. The majority of consumers are looking for an authentic experience,” said Duke, digital services manager for Landmark Properties, a student housing provider. “UGC is important because it allows us to market our properties through the eyes and ears of our residents.” Three key statistics to consider: 92 percent of marketers think they’re creating authentic contentBut just 51 percent of consumers think their favorite brands offer authenticityMeanwhile nearly 80 percent of consumers say that UGC impacts their decision to make a purchase. Duke suggested a variety of ways to encourage staff and residents to create social posts, particularly videos for TikTok and reels for Instagram, which have become overwhelmingly popular especially for the Millennial and Gen Z demographics. Contests and giveaways, always a mainstay to encourage content, are one. Other ideas from both presenters include working with micro-influencers and harnessing the creativity of your site teams. Many marketers have struggled with how to create TikTok videos and reels that capture compelling housing content, and Byrum, co-author of Youtility for Real Estate, offered myriad suggestions to meet the challenge. “There’s definitely a niche audience on TikTok that loves a good apartment tour, and opportunities to tap into lifestyle drivers,” she said. Content like recipes, home décor, budget and finance tips, health and fitness and city highlights are all great fodder for housing-focused TikTok accounts that would reach renters. And when it comes to working with staff on on-site content for TikTok and Instagram, Duke offered advice that got big laughs: “The most common thing I hear from site teams is: ‘I’m not going to dance!’ But you don’t have to dance.” (Although you can, if you want to! And it will probably do well.) Here is a quick list of trend takeaways from Wednesday’s sessions: Spend time on the social channels where your residents are most engagedStrategically adapt your content strategy for social in accordance with today’s trendsBrand consistency takes you to the next level in marketingVideo content will continue to dominateMicro influencers may be among your residents – take advantage!Engage your on-site employees for UGCFair housing laws must still be followed on digital channels. Make sure your team is trained and educated If you’re in attendance at the event, meet REACH representatives at booth 36. Pick up a special gift, learn about the many ways REACH can improve your social media marketing, and snap fun photos at the  photo booth! You can also check out our free social media toolkit at https://bit.ly/3irV2Lc for resources and tips to keep you connected all week. Follow #MultifamilySMS to keep up with the event...

YASC GLOBAL

Yardi held three days of educational online programming for clients March 8-10. This year’s digital Global Yardi Advanced Solutions Conference (YASC) focused on how technology can help meet the needs of today’s real estate industry across multiple verticals. More than 15,000 Yardi clients worldwide attended the three day event, and viewed more than 300 classes covering all aspects of Yardi’s technology offerings. More than 100,000 classes were attended over the the three days. In today’s challenging economy, efforts to automate and improve processes wherever possible can help overcome staffing challenges. Yardi executives showcased the company’s multiple product suites during overview spotlight sessions, which can be of tremendous help for business efficiency. Read on for some of the highlights. Meeting the changing needs of commercial clients Perhaps no real estate sector has experienced more changes during the pandemic than commercial real estate. Many offices have sat dormant for months or more while employees worked from home. The retail and restaurant landscape has been altered greatly. And the industrial and self storage sectors have seen a huge boom in demand. More than two years since the first U.S. lockdowns, impacts are being observed across CRE, said Yardi senior vice president Rob Teel. “I spend a lot of time with our office clients, executives and users of Voyager and our commercial product suite. It is true that vacancy is starting to creep up. Occupancy numbers are hipping a little bit – though not as much as people thought would happen during the pandemic.” As a result, creative owners and managers are exploring alternative uses for office space. They include coworking, either self-managed or working with a partner, which the Yardi Kube suite is perfectly positioned to help manage. Others are turning to mixed use, which opens the...

YASC Global Mar01

YASC Global

The Yardi Advanced Solutions Conference, which gives real estate industry practitioners valuable insight into software innovations and industry issues, adapted to pandemic conditions with successful interactive virtual presentations in 2020 and 2021. That new tradition will continue March 8-10 with YASC Global, presented free to all Yardi clients. YASC Global delivers education and business growth with hundreds of on-demand classes and executive spotlight sessions. All class content from the May 2021 event is being recreated for YASC Global. Attendees can interact with colleagues and direct questions to Yardi experts via a proprietary live chat feature. All clients are automatically preregistered in YASC Global, making it easy for them to connect, innovate and grow in their business. As with previous virtual YASCs, the event will feature customized education content from the Yardi® Aspire platform. The virtual YASC presentations in 2020 and 2021 drew tens of thousands of participants from more than 60 countries. Along with YASC Global, Yardi is planning to offer in-person YASCs in San Diego, Sydney, London and Singapore in 2022. Learn more about YASC activities. Read client feedback on the value of...