Category: Marketing

Learning from Selfies

Effective "me" marketing

A “selfie” is a photo that you’ve taken of yourself. Most of us admit that we’ve taken one or two in our lifetime. We also admit that we secretly loathe our buddies who post #POTH. (If you don’t know what that means, you’ve been spared.) Selfies can teach businesses a few fun yet practical do’s […]

Marketing

A Popularity Contest

12 Super Social Tips

Social media is an integral part of today’s consumer relations and marketing. As such, it pays to be on top of your social media game. A few tips will make your outreach efforts easier and more effective. Create a user-friendly handle. Keep your username short and free from fancy characters. Users shouldn’t have to flip […]

Marketing

Apartment Marketing

Content, advertising, and more

The digital environment gives you the power to transcend physical boundaries and reach your audience wherever they are. Virginia Love, Vice President of Leasing and Marketing for Chicago-based Waterton Residential, thinks that a good online reputation is crucial in today’s marketplace. The company partnered with survey company SatisFacts and their Verified Resident Program to strengthen […]

Marketing

Dayparting for Mobile

Time sensitive marketing

Imagine that you’re home on a sick day with nothing but cable and a box of Kleenex to keep you company. What’s on TV? Between shows, you’ll see a slew of worker compensation ads, LifeAlert and Hoveround commercials, and online classes that promise you a better future. You don’t see as many of those commercials […]

Marketing

Corporate Content

Blog Like You Mean It

A corporate blog, when done right, is an inbound marketing machine. In fact, one study by HubSpot discovered that businesses with blogs received 55% more visitors than businesses without blogs. A blog can help both search engines and potential clients get to know, like and trust you. Blog posts that are published get indexed. Indexed […]

Marketing

Digital Marketing Trends

Strategies to boost social engagement

The rise of e-commerce has transformed the world into a global marketplace where the focus is on connectivity. Consumers have learned to navigate through the avalanche of sales and discount deals, and have come to value expertise, quality service and responsiveness more than anything else. More important than ever, digital marketing enables real estate companies […]

Marketing

Social Marketing Solution

Yardi Marketing Suite™ expansion

These days, marketing a multifamily community to a prospective resident is often an entirely online experience. When a prospect goes to social media to ask friends or family: Where should I live next?, savvy communities are making sure their properties are present. It’s an exciting, though potentially challenging, space in which to connect and engage. […]

Marketing

Property Marketing

Tips and Tricks for 2013

Each year Google pushes out over 500 updates to its search algorithm, and 2012 was no different. In its effort to improve the quality of search results, the latest updates may have helped to level the playing field for property managers and increased the opportunity to drive leads to your doorstep. Now is the time […]

Marketing

Rocking Renting

RentCafe Insight

There’s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial. When it comes to optimizing the online presence of an apartment community, […]

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