Marketing

Build the Right Rep

Reputation: It’s created from what people think and, more importantly, say about your communities. “Negative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,” says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost […]

03 / 04 / 22

Fitness Trends 2022

With the new year here, you can expect an influx of interest in your fitness amenities. Prepare your space and gym calendar for creative, fun and forward-thinking fitness opportunities. You can appeal to prospects who are seeking a fresh start as well as existing renters. Refresh your fitness center offerings Among New Year resolutions, wellness […]

01 / 03 / 22

Website Wisdom

What makes a rental property website stand out from the crowd? Anyone trying to attract and convert renters online knows it’s a competitive market — one that’s only gotten hotter as property management businesses became increasingly tech savvy during the pandemic. If you’re looking for a few property marketing website tips and tricks, Neha Marathe […]

12 / 17 / 21

Loyalty + Retention

If you could help make the holidays less difficult for your residents, would you do it? Grief, stress, loneliness, social anxiety and financial struggles can be particularly heightened during this time of year. Through supportive services and resources, you can aid residents during the holidays with tools that you already have on hand. Resident loyalty […]

12 / 13 / 21

PropTech for Gen Z

Do you know if your proptech will maintain its appeal to future generations of prospects? If not, no worries. We’ve done the research for you. We’re exploring proptech with staying power, tools for today that will continue to deliver results well into the Gen Z lifecycle. Cut costs with lasting proptech Proptech is a major […]

12 / 08 / 21

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DIY SEO

Search engine optimization: You know you should be doing it, but are you taking proactive steps to optimize your apartment marketing website? By now, the benefits of SEO for apartment marketing are clear. By optimizing your site, you make it more attractive in search, both to search engines and potential customers. When search engines like […]

11 / 03 / 21

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Design Preferences

Say goodbye to Millennial Pink and hello to Gen Z Yellow! When it comes to Gen Z design preferences, this generation of renters has a style all their own. Check out the infographic and keep reading to learn how you can meet the visual expectations of your newest customers. Survey says REACH by RentCafe recently […]

11 / 01 / 21

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Social Media Habits

After getting to know Gen Z, REACH by RentCafe investigated how these young renters search online and how they use ratings and reviews while doing so. Today, we’re sharing data related to one of the most notable and important aspects of this generation’s lifestyle: social media. All about social media, all the time Welcome to […]

10 / 28 / 21

Smart Home Tech

Smart home technology is our new reality. We’ve gone from remotely controlled lightbulbs to a whole universe of interconnected home goods that can be controlled from a phone. Smart home automation saves time and increases efficiency, improving resource management and security for both property management teams and residents. Renters in many markets are seeking out […]

10 / 26 / 21

Meet REACH by RentCafe

Yardi announced today the launch of REACH by RentCafe®, a comprehensive digital marketing agency for multifamily property management. The agency helps clients reach more renters, improve marketing success and reduce unproductive spend through expert creative, search marketing and strategy analysis. REACH offers corporate and property website development as well as custom design assets ranging from logos to email […]

08 / 31 / 21

Gen Z

The tech-savvy members of Gen Z are no strangers to browsing and shopping online. As a generation with high expectations, ratings and reviews are a large part of their online buying process. But just having ratings and reviews isn’t enough to win their business. You have to be strategic if you want to stand out […]

08 / 16 / 21

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Gen Z

After first getting to know Gen Z, the team at REACH by RentCafe investigated how this tech-savvy generation searches online so that you can learn the best way to attract these young renters. Gen Zers have developed specific search and viewing habits For a generation that has grown up glued to computers, phones and tablets, […]

08 / 03 / 21

Gen Z

Step aside millennials, the largest generation ever is ready to rent. The oldest members of Gen Z will ring in their 25th birthdays this year, and this tech-savvy group is quickly becoming the fastest growing renter demographic. Coming of age in the era of smart phones and social media, Gen Zers are highly skilled and […]

07 / 21 / 21

Gain Resident Feedback

A recent article by McKnight’s Senior Living relayed the findings from an interesting Activated Insights report. Surveying 63,807 senior living residents and family members, the report revealed the consequences that arise when operators fail to check the pulse of their communities. And to effectively stay in tune with their communities, operators need to collect resident […]

07 / 19 / 21

Leading the Market

For more than 35 years, Westcorp Property Management Inc. has focused on spaces and places that bring out the best in people. It creates, invests in and manages residential, commercial, hotel and mixed use properties. The company is based in Canada and has properties both in Canada and the U.S. It’s no surprise that a […]

07 / 15 / 21

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