Marketing

Showing Occupied Units

When it comes to increasing revenues, decreasing vacancies is a no brainer. Keeping units occupied with optimal rent flow is a foundation for good performance. One way that you can limit vacancies is to list units as soon as you know the current renter will not renew their lease. Listing rentals while they are still […]

07 / 09 / 21

Marketing Metrics

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Does this sound familiar? Even though these words were said by retail magnate John Wanamaker more than 100 years ago, they still ring true today to many in real estate. With the broad expansion of the digital marketplace […]

07 / 06 / 21

Online Marketing that Works

Do you want to excel in marketing and optimize your multifamily property performance? Of course, you do. With a little (free) help from the experts, reaching both goals is simpler than you may think. Multi-Housing News Marketing Resources Multi-Housing News (MHN) is a digital magazine that provides leaders in the multifamily housing industry with the […]

05 / 18 / 21

Loyalty, Referrals and NOI

Want to build renter loyalty, earn referrals and celebrate your awesome residents at the same time? We’ve got three great ways to support stronger net operating income (NOI) by celebrating your residents. Happy residents will save you time and money Summer heralds warm weather, group gatherings and celebrations. These events are a natural way to […]

05 / 17 / 21

Google Ad Updates

Surprise! Google is changing its match types again. This is the fifth time that Google has changed match types. And as we all know, algorithms are constantly evolving as well. We’re here to help you out with a quick overview of what’s changed, how it might help, and who benefits most. So long and goodbye […]

05 / 11 / 21

Gen Z Renters

The oldest members of Gen Z are turning 24 this year. They were just seven years old when Facebook launched and 13 when Instagram came along. They have never known a time without the internet. And they’re poised to be the largest generation of renters ever. Just when we’ve adapted to Millennial renters, this new […]

05 / 05 / 21

Let’s chat

Property management chatbots have been a hot topic lately, especially for multifamily rentals. A chatbot can meet renters’ increasing demands for digital communication and capture more leasing opportunities, but only if it’s used wisely. First, we’ll talk about why you should consider “hiring” a chatbot if you don’t have one on staff already. Then, we’ll […]

04 / 08 / 21

Senior Living Ebook

Online searches have become the favored route for seniors seeking a residential community. That’s why senior living community operators increasingly turn to search engine optimization (SEO) to help prospective residents find their properties. A powerful tool supporting that effort is RentCafe Reach Senior Living, an advanced online marketing services solution that enables execution of SEO […]

03 / 23 / 21

Tips for Thriving

The senior housing industry is taking steps to transitioning from the COVID-19 era with policies that emphasize safety and resident service. Nicole Moberg, COO of Atlanta-based Thrive Senior Living, offers insight into successfully marketing senior communities during and after the pandemic. Below are excerpts from her recent interview with Multi-Housing News. How has the outbreak […]

03 / 19 / 21

Digital Marketing

Property marketing — once constrained to classified ads, flyers and yard signs — has largely gone digital over the last two decades. And while most multifamily property management companies market their properties and vacancies online in one way or another, many aren’t using digital marketing to its fullest potential yet. Done well, digital marketing is […]

03 / 04 / 21

Online Marketing

Knowing what not to do is as important as understanding what should be done. That’s a key takeaway from a new Yardi ebook designed to help senior living communities market their offerings effectively. “8 Do’s & Don’ts for Senior Living Community Websites” offers tips for sprucing up digital curb appeal, maximizing the impact of a […]

03 / 01 / 21

And Action!

As leasing technology and the customer journey has evolved, so has the role of the leasing agent. Also called leasing consultants or leasing specialists, these are the people who help walk prospects through the process of becoming residents … a path that’s become increasingly virtual. Even before the COVID-19 pandemic, renters were doing most of […]

02 / 05 / 21

Marketing Analytics

How do you create the perfect property marketing strategy? One that delivers the biggest ROI for your budget? In the days of flyers, yard signs and billboards, creating a winning marketing program used to be somewhere between a guessing game and an art form. But now that most rental searches begin (and sometimes finish) online, […]

01 / 27 / 21

Future of Leads + Leasing

How has the pandemic permanently altered multifamily housing? This is one of the many questions explored during the 2020 National Apartment Association APTvirtual conference. The event hosted 63 breakout sessions and five TED-style Game Changer sessions that helped participants tackle tough questions. The Connect with Execs session offered a unique opportunity for guests to talk […]

01 / 05 / 21

What Renters Want

Do you know what your prospects want in an apartment tour? Esther Bonardi, vice president of marketing at Yardi, hosted “OPTECH Express: The New Apartment Tour — Insights for Today’s Customer Preferences” as part of NMHC OPTECH 2020. The mini session gave insights into the latest renter preferences. Bonardi also offered actionable tasks to carry […]

12 / 22 / 20

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