Category: Marketing

Multifamily Marketing Meets AI

Quality systems are key

The multifamily industry has many options when it comes to solutions that claim to deliver optimal results for both clients and renters. But which ones actually do? According to Multi-Housing News, the answer lies in automation and artificial intelligence. Chatbots powered by natural language and AI that extend beyond predetermined conversations, for example, offer communities […]

Marketing

Optimize Your Profile

Google Business Tips for Apartments

You’ve probably heard the saying, “You never get a second chance to make a good first impression.” Think of your Google Business Profile (GBP) as your business’ digital first impression; it’s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of […]

Marketing

Generational Trends

For Online Search

People of different ages search differently. In fact, Google’s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving Gen Z averages 5 words per search. As a smart marketer, you should be keeping an eye on generational search trends. When you […]

Marketing

Multifamily SEO

Your questions answered

You’re probably at least somewhat familiar with the newest king of digital marketing: search engine optimization (SEO). SEO is the process of organically improving a web page’s ranking on search results pages, and it’s especially important in today’s multifamily industry, which has changed greatly in the past five years. For a long time, the dominant […]

Marketing

Towne Properties

Award-winning websites

We’re excited to celebrate a recent win for Towne Properties, a Yardi and REACH by RentCafe client. In June, it was announced that two of Towne’s redesigned property websites received Hermes Creative Gold Awards in the Electronic Media / Social Media / Interactive Media category. Both websites were built on our RentCafe platform and supported […]

Marketing

2022 Design Trends

For Property Websites

Figuring out how to best design your website can be a daunting task. This summer, REACH by RentCafe surveyed more than 12,000 people on RentCafe.com to learn more about their website design preferences. Read on to see the survey results and learn more about the most popular website design trends of 2022. Survey says… Which […]

Marketing

Gen Z

A Year Later

What do you call a group of diverse digital natives and entrepreneurial decision-makers with the ability to change the multifamily industry? This title belongs to Generation Z, the largest and most tech-savvy group of renters yet. Last summer, REACH by RentCafe conducted a survey to better understand Gen Z’s search habits, but members of this […]

Marketing

Apartment Reviews

Impact more than you think

Online apartment reviews are an important way for potential renters to get a feel for your community, and it’s critical to have them on your website. In addition, reviews directly impact how your website appears in a search. In fact, it’s estimated that reviews account for 17% of the ranking factor for the Google 3-pack […]

Events, Marketing

5 Questions

For Better Marketing Returns

Are you ready to drive results that matter? Property marketing spend can significantly impact NOI — in a positive way — but only if you know what questions to ask your marketing team. It used to be hard to see and understand property marketing results. Marketers had a hard enough time tracking which leads came […]

Events, Marketing

11 Big Ideas

Marketing 101 from AIM 2022

More than 800 people joined the Apartment Innovation and Marketing Conference in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results. Here are […]

Marketing, People

Sarah Wieman

Proving Marketing Returns

Property marketing has always been an art, but these days, there’s more science involved than ever before. Sure, you need art to tell the story of your community and inspire prospective renters to take the next step. But you need science to prove that your campaigns are working or, if they’re not working, help redirect […]

Events, Marketing

A Beautiful Mind

AIM 2022

Are you a right-brained creative or a left-brained pragmatic? And when it comes to property marketing, which is better? That is the subject up for discussion at the Apartment Innovation and Marketing Conference (AIM) this year. For years, there has been a belief that people favor one side of the brain or the other. The […]

Events, Marketing

Top Takeaways

From the 2022 #MultifamilySMS

The largest Multifamily Social Media Summit ever brought more brilliant suggestions to multifamily marketers on Thursday at the Meritage Resort and Spa in Napa, Calif. REACH by RentCafe is the social media, photo booth and platinum exhibit sponsor of the 10th anniversary event, which concludes today. Andrew Davis, acclaimed marketer, best-selling author and filmmaker, opened […]

Events, Marketing

Social Media in Focus

Day One of the Multifamily Social Media Summit

REACH by RentCafe is excited to be at the Multifamily Social Media Summit in Napa this week as the social media, photo booth and platinum exhibit sponsor of the event, which kicked off Wednesday afternoon. Celebrating its tenth anniversary, this edition of the #MultifamilySMS is the best attended ever, shared Adam Japko, founder of Esteem […]

Marketing

In-House or Agency?

Explore Digital Marketing Options

Should you grow your own team or hire an outside firm? Explore the pros and cons. Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us? […]

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