Marketing

Advanced Marketing Tools

What is lead attribution and how can it help senior living community operators get the most out of their marketing spend? Lead attribution is the process of determining how leads from a Facebook page, Google ad, directory listing or other source become associated with a property. Understanding all sources that a prospect touches on the […]

12 / 07 / 20

Reputation Management

In the age of online everything, it takes a lot more than a good website to stay on top. Ratings and reviews are the new “word of mouth” for multifamily properties, so it’s critical to proactively monitor and protect your online reputation. Here are five reputation management strategies to make sure your communities get the […]

09 / 17 / 20

Yardi + AIM

Are you missing live events? While we can’t bring back the hum of the tradeshow floor just yet, we’re excited to team up with AIM to host a live webinar event that we hope will rival some of your favorite speaking sessions from conferences past. Keep reading to see how we’re bringing industry leaders from […]

09 / 01 / 20

5 Happy Moments

Want better ratings and reviews for your properties? Take the advice of award-winning marketing expert Drew Davis and create moments of inspiration (MOI) for your renters. “If we want better ROI, we need to focus on MOI,” said Davis. “Meaningful micromoments define your experience, differentiate your service and truly build your brand.” In episode 5 […]

08 / 14 / 20

Increase Tour ROI

Sure, you’re booking more tours. But are you converting them? Here are six steps you can take every time a tour is booked that will help you get the lease. Customize your confirmation As soon as a prospective resident makes an appointment, you should send out a confirmation that includes all the necessary information (e.g. […]

07 / 14 / 20

Market Upsides

Even before the COVID-19 pandemic, multifamily market experts were talking about preparing for big economic changes. Now that rising unemployment rates, benefit delays and social distancing have created new challenges for real estate managers and renters alike, it’s time to re-think every aspect of your operations. Here’s some good news: there are real upsides to […]

07 / 13 / 20

Get More Tours

Recent world events surrounding COVID-19 have led us all to adopt new consumer behaviors, and it’s likely that many of these behaviors will stick. With that in mind, it might be time for us to revisit our approach to apartment tours. Did you know that 80% of renters seriously considered just four or fewer properties […]

05 / 30 / 20

Creating Community

Traditionally, creating a sense of community has been a great way to make residents feel at home, leading to positive reviews, referrals and increased renewals. Multifamily properties host happy hours, movie nights and exercise classes to help renters connect with each other and the property team. They create and update shared spaces and amenities to […]

04 / 29 / 20

Self-guided Tours

If you are on the fence about self-guided tours at your property, take heart. The benefits of self-guided showings are plenteous, and you can still provide many benefits of agent-led tours. Additionally, self-guided experiences alleviate many frustrations for leasing office staff and prospects. Read on to learn how you can benefit from making the switch. […]

04 / 16 / 20

Data-Driven Insights

Want to learn how to create digital content that engages professional learners? The first step is to understand the preferences and habits of adult learners. The 2019 BrightTALK Benchmarks report analyzes data on webinars, online courses, videos and other digital modalities to explore how professionals engage with content. How do professionals engage with content and […]

04 / 01 / 20

Spring Marketing

As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones. Catch their attention with your community events! This guide will offer quick and simple steps for launching your events towards success. Before the Event After you’ve planned the […]

03 / 16 / 20

Digital Conversations

Imagine never picking up the phone to answer prospects’ questions yet still receiving stellar reviews for customer service. Can you see a future where residents only visit the leasing office for friendly conversation? All their questions, concerns, and feedback are addressed without consuming staff time. Chatbots are bringing these seemingly unrealistic expectations to reality—and it’s […]

03 / 11 / 20

Websites that Wow

The first tour a prospect takes is not at your community. It’s on your website. Nearly 90% of senior living prospects will visit a community’s website before they ever reach out. For senior living marketers, that means the community’s online presence needs to be as impressive as its physical campus is. We’re talking clean, modern […]

02 / 28 / 20

Breed Restrictions

Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy—if you use strategic SEO. When high-risk isn’t a mandatory “no” Insurance companies’ classification of “high-risk” pets […]

02 / 12 / 20

Senior Living Marketing

From clothes to cars to a place to call home, every search now starts online. For senior living providers, that means their community must be easy to find in Google results and on social media. Otherwise, prospects may never discover them. But how do you rank high on Google? Or get featured in Facebook feeds? […]

02 / 10 / 20

1 … 3 4 5 6 7 … 14