Marketing

Better Lead Conversion

Want to capture high quality leads and increase occupancy at your senior living property? Of course, you do! One tool from the Yardi Senior Living Suite, Senior CRM, can help you boost lead conversions in four ways. Wait, What’s CRM? CRM stands for customer relationship management. It’s software that’s used to handle interactions with prospects […]

07 / 02 / 19

5 marketing ideas

Apartmentalize 2019 features famous speakers – including Mindy Kaling and Laila Ali as the 2019 event’s closing address. But only one session had people camped out on the floor: that of the Apartment All Stars, a spirited group of four well-known apartment marketing consultants who shared the fun and creative marketing strategies they’ve recently observed […]

06 / 25 / 19

Spring Cleaning

As is the seasonal custom, spring cleaning is a great way to start summer with a fresh slate. We detail five ways to “spring clean” your social media profiles. Keep reading for easy strategies you can implement now! Refresh your graphics Spring is the perfect time to switch out your cover photos and profile avatars. […]

06 / 12 / 19

CRM for Senior Living

With more senior living options than ever, competition is fierce for would-be residents. Communities must set themselves apart to attract customers – and the most effective way to do that is through online marketing. It might come as a surprise, but Baby Boomers spend more time on the internet than Millennials, with 31% reporting they […]

05 / 23 / 19

Arun Das of Pangea being interviewed about Pangea's use of Yardi software

Meet Arun Das

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent […]

04 / 11 / 19

Social Strategies for 2019

In early January, Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit (MFSMS) in Napa, California. The annual event provided a space for multifamily professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways and ideas to inform your 2019 marketing strategy. The Loyalty Loop Social […]

01 / 21 / 19

Attracting + Retaining Talent

Talent scouting and retention are a hot topic in the senior living industry. Organizations struggle to attract, identify, and retain talent. Without a solution, the industry is poorly equipped to provide quality care. Existing employees are overworked, and residents may wait underserved. The results can be fatal: a European study of 260,000 nurses reveals that […]

12 / 27 / 18

Word of Mouth Isn’t Dead

Word of mouth marketing (WOMM) is an old hat that has learned new tricks. Nielsen reports that 92 percent of consumers believe recommendations from friends and family over all forms of advertising. A study by The American Marketing Association adds that 64 percent of marketing executives believe that word of mouth is the most effective […]

12 / 13 / 18

Snapchat for Student Housing

Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too. So Snapchat…Who Cares? Snapchat doesn’t offer traditional menus for navigation. It’s all about […]

12 / 12 / 18

Student housing

Increasing Conversions

In last week’s post, we answered your basic questions about landing pages: What is a landing page? Why is it powerful? What should it include? But landing pages are tricky tools. What they should exclude is just as important as what they should include. When landing pages include undesirable features, your conversion rate suffers. That […]

12 / 11 / 18

Increase Conversions

If your pay-per-click (PPC) campaign leads prospects to your home page, you’re missing out on conversions. Creating a landing page for your paid ads is a proven way to increase your conversion rate. What is a landing page? A landing page is not built into your website through the navigation menu. It is a stand-alone […]

12 / 05 / 18

5 Easy Tips

Commercial property photos are notoriously unimaginative. Prospects have grown accustomed to mundane shots of empty spaces. But what if you offered something more interesting? Your property will gain the competitive advantage. Below are five tips for better commercial property photography that will help you stand apart from the crowd. Show Interactions, Not Spaces All commercial […]

11 / 30 / 18

YMF New Orleans

The Yardi Marketing Forum took New Orleans by storm earlier this month. This sold-out event drew top multifamily property marketers from across the country to The Big Easy for three days of fun, education and networking. View the photo album for a behind-the-scenes look. Attendees enjoyed focused attention from Yardi team members and exclusive guest […]

11 / 19 / 18

Purpose-Driven Marketing

Does your company have a purpose? It might seem like a trick question, but it’s not. The concept of purpose has seeped into brand-building conversations thanks in large part to Jonathan Mildenhall, one of the world’s most influential CMOs, who claims his success at super brands like Coca-Cola and Airbnb are a result of the […]

10 / 29 / 18

recycled content social media marketing

Piggyback Marketing

In a perfect world, you’d create all of your own content. It would all go viral. You’d burst with success. All the content creation would all be completed in less than an hour per week. Unfortunately, that’s not how life works. You likely excel in real estate, not content creation. Time minimizes how much original […]

10 / 09 / 18

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