Marketing

Marketing Automation

To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect’s search to a resident’s lease renewal, marketing automation can help you exceed renters’ expectations. Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then […]

01 / 29 / 18

Get Ready for ’18

The winter months signal a slow down throughout the multifamily industry. For marketers and site staff, however, the slow season is a great opportunity to get ahead for the spring. Below are 9 tips for a productive winter that will jumpstart your spring. Marketing Refresh Collaborate with sales and operations. The slow season is the […]

12 / 26 / 17

YMF Baltimore

A savvy group of marketers joined us for learning, networking and fun at the bi-annual Yardi Marketing Forum (YMF) in Baltimore last week. During the event, attendees explored the latest trends in digital marketing, tips and tricks to optimize outcomes, and real estate technology. As noted by Esther Bonardi, Yardi vice president of marketing, the […]

11 / 20 / 17

Meet Brad Batesole

The Yardi Marketing Forum in Baltimore begins November 13! During this sold-out event, multifamily pros from across the country will join us to learn new marketing strategies from expert speakers from both within and without the real estate industry. Brad Batesole will be one of our guest speakers in Baltimore. Brad is the top marketing […]

11 / 07 / 17

Success Stories

Little makes us happier than hearing about a client’s success with one of our products. Unless that same client is experiencing success with three of our products! We recently had exactly that happen when we sat down to chat with Belinda Torres and Heather Palmer of Continental Realty Corporation (CRC) about their experience with RentCafe. […]

10 / 24 / 17

Canadian Leasing

The 2017 Canadian Multi-Res Tenant Survey conducted by Informa Canada showed that 85% of renters take less than two months to find their rentals. Your marketing website and ILS listings through RentCafe are designed to help get their attention during that crucial time. But for a truly effective marketing approach that makes the maximum impact […]

10 / 16 / 17

Apartment Idol

For musicians Jay Filson of Nasvhille and Jeremy Gentry of Chicago, a year of free rent in a brand-new apartment building is a golden ticket while they work toward establishing fledgling music careers. And for Chicago-based Magellan Development Group, a Yardi client, hosting the two musicians as “Artists in Residence” at its new properties is […]

08 / 28 / 17

Case Study

A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, […]

08 / 18 / 17

Facebook Live

Video continues to rise to the top of the digital marketing playbook. If you’re skeptical about the power of video, consider that almost 50% of internet users look for videos related to a product or service before visiting a store. And four times as many customers would rather watch a video about a product than […]

07 / 17 / 17

Student housing

Optimizing Data

Yesterday, we laid the foundations of a strong online presence. We now continue with how to gather insights from analytics to inform marketing and retention decisions. Micro-Adjustments Lead to Success When vacancy rates inch upward, resist the urge to slash prices. “Price should be the last negotiable item, not the first,” advises Sawh. Examine your […]

07 / 07 / 17

Maximize Revenue

The National Apartment Association (NAA) recently hosted the 2017 Education Conference in Atlanta. Marketing Maneuvers: Data in the Driver’s Seat explores how data can inform marketing decision and maximize revenue. Panelists included Candace Weaver, Director of Marketing, Bell Partners; Diana Norbury, Vice President, Multifamily Operations, Pillar Properties; and moderator Dharmendra Sawh, Industry Principal, Revenue Management […]

07 / 06 / 17

Marketing Automation

Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]

06 / 22 / 17

Big Time

We could all use just a little more time to get everything checked off our to-do lists. If you’re a property manager at any size property, you and your team have a seemingly endless list of daily tasks, from interacting with new prospects to taking resident payments. Fortunately, modern technology is evolving to help speed […]

06 / 06 / 17

RentCafe Reach

We are thrilled to officially unveil RentCafe Reach. This advanced set of marketing services is designed to attract qualified prospects to your multifamily properties through SEO, SEM and enhanced online property listings on the RentCafe.com ILS. As a certified Google Partner, we’re ready to help you elevate your search and lead generation programs to the […]

05 / 25 / 17

Insights From AIM

Multifamily marketers from across the country converged in Huntington Beach for the 2017 Apartment Internet Marketing (AIM) Conference on May 7-10. Several hundred professionals gathered to explore the industry’s latest marketing trends and best practices. Here are three ideas from this year’s event that might buoy your marketing efforts: Tell Your Story Marketing is not […]

05 / 18 / 17

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