Category: Marketing

Snap Happy

Property Marketing Goes Guerrilla

OMG’s, LOLZ’s, puppy-dog faces and flower crowns. Snapchat is sometimes reduced to these simple stereotypes and thought of as something to entertain the kids when the adults get tired of the noise at family dinners. But noise and chaos are staples of modern life, for company and consumer alike. And as the godfather of guerilla […]

Marketing

3 Big Trends

Multifamily Social Media Summit

Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re […]

Marketing

Marketing to Boomers

Tips for Multifamily Firms

Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]

Marketing

Drive More Traffic

To Property Websites

Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite […]

Marketing, People

Kelley Shannon

Meet the New Marketing Genius

Meet Kelley Shannon, Vice President of Consumer Marketing at The Bozzuto Group and marketing genius who started her professional career in accounting before changing courses to focus on brand management. “Coming from accounting where you’re looking at numbers all day, I was missing the creative piece. While I enjoyed the problem solving, I missed the […]

Marketing

Purposeful Surveys

Using Resident Response Data

You’ve probably heard the saying, “You can’t manage what you haven’t measured.” What exactly do you do once resident satisfaction has been measured? The data within your resident survey results can pave the road for a more profitable and enjoyable property—if you optimize use of the data. Make a Plan Before you issue the […]

Marketing

Millennial Renters

6 Ways to Attract Them

“The Millennials are coming, the Millennials are coming!” We’ve all heard some version of this over the last few years, but now they’re here and ready to rent. Are your properties positioned to get their attention? Here are six simple ways to attract more Millennials to your vacant properties. Learn how you can help them […]

Marketing

Cooking for a Cause

Yardi Marketing Forum 2016

The invitation-only Yardi Marketing Forum is designed to help professionals excel in marketing multifamily real estate. Attendees participate in focused discussions, interactive training, and engaging social activities—but first, they designated time to uplift the local community in Seattle. For the second segment of this biannual event, clients representing more than 35 companies from throughout the […]

Marketing

User Behavior

Making Better Property Websites

If you’re at all involved with property marketing, you’ve probably been part of more than a few discussions about property marketing websites and their ability to convert prospects to leads and leads to leases. Great web conversions depend on your ability to truly understand your website visitors. How do they behave on your sites? What […]

Marketing

Marketing Q&A

Meet 3 YMF Speakers

Our second Yardi Marketing Forum of 2016 is coming up next week, and we couldn’t be much more excited! Multifamily marketers from across North America will meet us in Seattle to talk tech, trends, and best practices during this multi-day conference. Talented guest speakers – from within and without the real estate industry – are […]

Marketing

Boost your B2B

With Marketing Insight

By now, you likely know that collaboration between marketing and sales is necessary to achieve and exceed growth goals. What you might not know is that without that unified approach, companies can lose 10 percent of revenue each year. For most businesses, the challenge is figuring out how to make interdepartmental teamwork effective. Organizations must […]

Marketing

What’s in a Name?

A lot, for apartments

It’s important to think through all the possibilities before you name your community. You don’t want to turn off potential renters. Bart: He lied about his name! Lisa: His name doesn’t matter, a rose by any other name would smell as sweet. Bart: Not if you called him Stench Blossom. Homer: Or Crap […]

Marketing

Snapchat Scoop

For multifamily marketing

It’s possible you’re not using Snapchat yet for your apartment marketing. Or at all. And, I don’t blame you on that one. It’s hard enough monitoring your community Facebook page. And Twitter account. And maybe you even set up an Instagram account. What about Pinterest? Phew. That’s a lot of social media! Why incorporate another […]

Marketing

Voice Search

Quick Best Practice Tips

Voice search is growing at an incredible pace. As we write content, we need to adapt to its unique format and language. Search Engine Land reports that voice search has risen significantly in the past year. Nearly 42 percent of users adopted voice search in the last six months alone. During our recent Open Café […]

Marketing

Google Local Pack

Searchability = Profitability

Do you want your listings to appear at the top of Google search results? Of course you do. Capitalizing upon your Google Business Listing is the first step towards a higher ranking. During our recent Open Café session, we polled 100 users from across the U.S. to learn if they maximize the potential of their […]

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