Marketing Automation

01 / 29 / 18

2 min read

To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect’s search to a resident’s lease renewal, marketing automation can help you exceed renters’ expectations.

Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then helps you keep them as loyal residents.

Watch a quick video about marketing automation.

In a recent post, we interviewed Esther Bonardi, vice president of marketing at Yardi. She explains the long-term benefits of automated marketing.

Esther Bonardi speaks to attendees at the recent Yardi Marketing Forum.

“Attracting a new resident costs up to five times more than retaining an existing one,” explained Bonardi. “With automation tools designed to check in with residents, conduct surveys, provide contact support and offer timed renewal savings, both your retention rates and your bottom line will improve… automatically!”

Learn to automate your marketing for an improved leads-to-leases experience! Below are just a few proven strategies for marketing automation.

Nudge Marketing Nudge marketing is a website-based tool that tracks visitor behavior. You can use the tool to deliver targeted content to website visitors based on their actions. You can share a promotion with first-time visitors or prompt visitors to schedule an appointment after viewing floor plans. You control the content and the corresponding user behavior.
Intelligent Text Response Text is the latest and greatest in rapid communication for businesses. Provide prospects with customized, automated responses that answer their questions without consuming leasing agents’ time. If a prospect wants to know more about outdoor living space, your automated response can give the square footage of the property’s decks. You can also use the service to send a link to available units.
Timed Lease Renewals Increase resident retention and improve forecasted revenue with automated lease renewals. Send scheduled communications that offer residents tiered, discounted rates if they renew in advance. You control the communication schedule and price tiers.

With automated marketing solutions in place, your leasing staff will have more time to focus on the unique needs of prospects and residents. Strong relationships lead to leases and loyalty!

Ready to take your marketing automation to the next level? Download our free eBook.

AUTHOR

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.