Tag: RentCafe

Pet-Friendliest Cities

Attract Renters and their Pets

Some days, you make look at your property lawn and wonder if it’s worth it to permit pets. Operating a pet-friendly community comes with its challenges. Your pet policy and unique services, however, are profitable differentiators when you’re amongst the nation’s most fur-friendly cities. RentCafe.com recently released its list of the 50 Best Cities for […]

Technology

Online Payments

7 Advantages for Multifamily

Are online payments really worth the fuss? The short answer is yes! But don’t take our word for it. Check out seven reasons why online payments are a necessity for successful communities. Renters Seek Convenience Today’s residents love their smartphones. “According to recent reports, the average American checks their smartphone almost 50 times per day. […]

Marketing, Technology

Multifamily Ties

Real Estate's Connected Age

We’re living in a connected age. In multifamily property management, creating strategic connections can enhance the resident experience and deepen ties with communities and property managers. How? An article in the Harvard Business Review titled “The Age of Continuous Connection” explains how technology is driving meaningful customer experiences. “Thanks to new technologies that enable frequent, […]

Marketing

Home Smart Home

Must-Have Amenities

Wondering how to make your property more desirable in a competitive market? Research shows that today’s renters (especially millennials) would rather have high tech amenities than a pool or gym. And, they’ll pay more for a smart apartment that offers technology services on demand. Why? Smart apartments make life easier by keeping you connected, automating […]

Marketing, People

Meet Melise Balastrieri

MG Properties Group

How do you get more renters to your websites? Just ask Melise Balastrieri, vice president of marketing for MG Properties Group. Using the RentCafe Suite, Melise and her team manage the marketing for more than 20,000 apartment homes across five states. First, Melise uses RentCafe to create engaging property marketing websites. Then she drives more […]

Events, News

AptCon Recap

Better Management Strategies

Are you practicing the most efficient and effective management strategies? Implementing technology at every point in the leads-to-leases process can help you optimize your approach. During the 2019 SVN Rock Advisors Apartment Conference (AptCon) in downtown Toronto, Peter Altobelli, vice president and general manager, sales at Yardi Canada, presented on the impact of new technology […]

Marketing

Spring Cleaning

Social Media Edition

As is the seasonal custom, spring cleaning is a great way to start summer with a fresh slate. We detail five ways to “spring clean” your social media profiles. Keep reading for easy strategies you can implement now! Refresh your graphics Spring is the perfect time to switch out your cover photos and profile avatars. […]

People

The Excelsior Group

Creating great online experiences

How do you create a better online experience for prospects and residents? Just ask the dynamic marketing duo at The Excelsior Group (TEG). Meet Brenda Studt, vice president of marketing, and Shelly Steitz, marketing manager. Together with their team and tools from the RENTCafé Suite, they’re transforming the online renter experience to better match the […]

Events, News

Marketing Insights

From AIM 2019

The multifamily marketing industry recently gathered in Huntington Beach, Calif., for the 2019 Apartment Innovation and Marketing (AIM) Conference. The 2019 edition focused on digital marketing best practices and innovative technologies. Keep reading for top insights from the 2019 conference! The ever-expanding Internet of Things A second wave of connected technologies is making its way […]

Arun Das of Pangea being interviewed about Pangea's use of Yardi software

Marketing, People

Meet Arun Das

Marketing Genius, Pangea Properties

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent […]

Marketing

Social Strategies for 2019

Multifamily Social Media Summit

In early January, Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit (MFSMS) in Napa, California. The annual event provided a space for multifamily professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways and ideas to inform your 2019 marketing strategy. The Loyalty Loop Social […]

Marketing

YMF New Orleans

3 Quick Takeaways

The Yardi Marketing Forum took New Orleans by storm earlier this month. This sold-out event drew top multifamily property marketers from across the country to The Big Easy for three days of fun, education and networking. View the photo album for a behind-the-scenes look. Attendees enjoyed focused attention from Yardi team members and exclusive guest […]

News

Reach for New Renters

RentCafe Reach now for student housing

With spring’s college graduations and early summer’s high school graduations behind us, a whole new generation of renters is coming online. These young renters are bringing new life into the rental market, along with their mobile devices and digital expectations. Born in 1995 and after, the first wave of Gen Z are now in their […]

News

No Smoking Units

See How NALS Did It

Transitioning one property to a nonsmoking policy can be a challenge. But 49 properties? That’s no small feat. NALS Apartment Homes recently undertook this task, using the communication tools in RentCafe to help smooth the process. Keep reading to learn more about NALS’ decision to roll out a nonsmoking policy, the three-phase approached it used […]

Marketing, News

AIM Insights

2018 Marketing Conference

Multifamily marketers gathered in Huntington Beach, California, for the 2018 Apartment Internet Marketing (AIM) Conference on May 6-9. This year’s event focused on the latest digital marketing trends and technologies. “Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted […]

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