RentCafe

In Renters’ Wallets

We’ve all heard that renters are interested in smart home devices. How much are they willing to pay for them, though? We dive into the 2020 National Multifamily Housing Council (NMHC) & Kingsley Apartment Resident Preferences Survey to find out. What renters value is determined by how much they are willing to pay. The Resident […]

01 / 21 / 20

Rise of the Digital Assistant

Google anticipates that there are more than 20 billion devices connected to the internet of things and the digital assistants that manage it. This increase in connectivity has a dramatic impact on how people interact with their living spaces. Forward-thinking multifamily firms are capitalizing on the new technology and getting ahead of the curve. Renters […]

01 / 16 / 20

The Mobile Advantage

Your resident portal is a convenient and secure connection to your renters. While some renters like to access the resident portal via computer, studies show that most renters prefer to use a mobile app. If your current resident portal doesn’t offer a robust mobile option, you’re missing out on three key points for resident satisfaction. […]

01 / 09 / 20

Pet-Friendliest Cities

Some days, you make look at your property lawn and wonder if it’s worth it to permit pets. Operating a pet-friendly community comes with its challenges. Your pet policy and unique services, however, are profitable differentiators when you’re amongst the nation’s most fur-friendly cities. RentCafe.com recently released its list of the 50 Best Cities for […]

12 / 23 / 19

Online Payments

Are online payments really worth the fuss? The short answer is yes! But don’t take our word for it. Check out seven reasons why online payments are a necessity for successful communities. Renters Seek Convenience Today’s residents love their smartphones. “According to recent reports, the average American checks their smartphone almost 50 times per day. […]

10 / 07 / 19

Multifamily Ties

We’re living in a connected age. In multifamily property management, creating strategic connections can enhance the resident experience and deepen ties with communities and property managers. How? An article in the Harvard Business Review titled “The Age of Continuous Connection” explains how technology is driving meaningful customer experiences. “Thanks to new technologies that enable frequent, […]

09 / 10 / 19

Home Smart Home

Wondering how to make your property more desirable in a competitive market? Research shows that today’s renters (especially millennials) would rather have high tech amenities than a pool or gym. And, they’ll pay more for a smart apartment that offers technology services on demand. Why? Smart apartments make life easier by keeping you connected, automating […]

08 / 22 / 19

Meet Melise Balastrieri

How do you get more renters to your websites? Just ask Melise Balastrieri, vice president of marketing for MG Properties Group. Using the RentCafe Suite, Melise and her team manage the marketing for more than 20,000 apartment homes across five states. First, Melise uses RentCafe to create engaging property marketing websites. Then she drives more […]

07 / 16 / 19

People

AptCon Recap

Are you practicing the most efficient and effective management strategies? Implementing technology at every point in the leads-to-leases process can help you optimize your approach. During the 2019 SVN Rock Advisors Apartment Conference (AptCon) in downtown Toronto, Peter Altobelli, vice president and general manager, sales at Yardi Canada, presented on the impact of new technology […]

07 / 11 / 19

Events

Spring Cleaning

As is the seasonal custom, spring cleaning is a great way to start summer with a fresh slate. We detail five ways to “spring clean” your social media profiles. Keep reading for easy strategies you can implement now! Refresh your graphics Spring is the perfect time to switch out your cover photos and profile avatars. […]

06 / 12 / 19

The Excelsior Group

How do you create a better online experience for prospects and residents? Just ask the dynamic marketing duo at The Excelsior Group (TEG). Meet Brenda Studt, vice president of marketing, and Shelly Steitz, marketing manager. Together with their team and tools from the RENTCafé Suite, they’re transforming the online renter experience to better match the […]

06 / 04 / 19

People

Team Yardi

Marketing Insights

The multifamily marketing industry recently gathered in Huntington Beach, Calif., for the 2019 Apartment Innovation and Marketing (AIM) Conference. The 2019 edition focused on digital marketing best practices and innovative technologies. Keep reading for top insights from the 2019 conference! The ever-expanding Internet of Things A second wave of connected technologies is making its way […]

05 / 18 / 19

Events

Arun Das of Pangea being interviewed about Pangea's use of Yardi software

Meet Arun Das

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent […]

04 / 11 / 19

People

Social Strategies for 2019

In early January, Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit (MFSMS) in Napa, California. The annual event provided a space for multifamily professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways and ideas to inform your 2019 marketing strategy. The Loyalty Loop Social […]

01 / 21 / 19