Voyager Suite
Breeze
Virtuoso
Investment Suite
RentCafe Suite
REACH by RentCafe
CommercialCafe Suite
Elevate Suite
Procure to Pay Suite 
Energy Suite
Aspire
RightSource
Care Suite
Matrix
Yardi Kube Suite
ScreeningWorks Pro 
Yardi Corom
RentCafe
Cutting Costs
Submitting an application for affordable housing is a daunting challenge. Tax returns, paycheck stubs and bank statements are just the beginning of what applicants must provide to qualify for a unit. Proof of eligibility for housing assistance is a must since public funds often support rents below market rate. Federal, state and local housing agencies […]
09 / 06 / 17
Apartment Trends
We’d need 4.6 million new apartments by 2030 to meet demand for rental living and keep prices in check, reports the National Multifamily Housing Council. That’s about 373K new units each year on average, a number that’s rather optimistic considering the pace of apartment construction in the last decade. So how feasible is this plan? […]
Marketing Automation
Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]
06 / 22 / 17
Big Time
We could all use just a little more time to get everything checked off our to-do lists. If you’re a property manager at any size property, you and your team have a seemingly endless list of daily tasks, from interacting with new prospects to taking resident payments. Fortunately, modern technology is evolving to help speed […]
06 / 06 / 17
YMF Austin
Are you familiar with the Yardi Marketing Forum? This biannual event brings multifamily marketers from across the country together for three days of fun, education and inspiration. We just wrapped up our first forum of the year in beautiful Austin, Texas. If you couldn’t attend, here are the top five marketing takeaways that were shared […]
05 / 02 / 17
Marketing to Boomers
Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]
01 / 24 / 17
Kelley Shannon
Meet Kelley Shannon, Vice President of Consumer Marketing at The Bozzuto Group and marketing genius who started her professional career in accounting before changing courses to focus on brand management. “Coming from accounting where you’re looking at numbers all day, I was missing the creative piece. While I enjoyed the problem solving, I missed the […]
Rental Convenience
Applied Property Management Co. takes pride in spreading fast, convenient service across a portfolio that consists of thousands of apartment units which include market rate, subsidized housing and commercial spaces in New Jersey. Making life easier for residents and staff lies at the heart of Applied Property Management’s mission. “Our company practices a paperless approach, […]
08 / 31 / 16
User Behavior
If you’re at all involved with property marketing, you’ve probably been part of more than a few discussions about property marketing websites and their ability to convert prospects to leads and leads to leases. Great web conversions depend on your ability to truly understand your website visitors. How do they behave on your sites? What […]
08 / 16 / 16
Instant Housing Crisis
On May 1, 2016, a fast-moving wildfire began near Fort McMurray in northeast Alberta, Canada. The fire forced the largest evacuation in Alberta’s history and destroyed more than 2,000 homes, while 90,000 people fled the flames. Evacuees headed south in a scene reminiscent of an apocalypse movie. They made it away safely, but waiting at […]
Renter Preferences
The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]
03 / 21 / 16
Winning Websites
Curb appeal. It’s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]
02 / 24 / 16
30 Day Challenge
In our last Open Café webinar, we introduced the 30 Day Social Media Marketing challenge. This challenge encourages RentCafe users to post consistently, engage with followers, and attract prospects. Now, you can participate as well! Though you can begin on any day, it may be a good idea to kick start your new social media […]
01 / 28 / 16
Net Promoter Scores
Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]
01 / 25 / 16
Concierge Service
Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]
01 / 07 / 16
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