RentCafe

Melissa D. White

Melissa D. White is a Millennial specializing in multifamily marketing, which means she is perfectly poised to understand what renters of her generation want and need from their apartment leasing experience. And thanks to fast-paced technological innovation in the realm of real estate and the willingness of her employer, GFI Management Services, to try new […]

05 / 27 / 14

Marketing

Crafting Cooler Content

On April 8, I was a panelist on a multifamily webinar sponsored by Apartments.com and Yardi Systems. Those who dialed in to the event were treated to an hour of insight on the best practices for multifamily content marketing. My section of the presentation focused on content marketing, specifically for multifamily communities. Here are a […]

04 / 16 / 14

Marketing

Walkability Rocks

Prospects love apartments in walkable neighborhoods. And more likely than not, they are checking out what neighborhood attractions they could get to on foot before they even decide to come check out a potential new apartment community. Location-based technology has made assessing such neighborhood info as easy as can be. With a simple search on […]

04 / 23 / 13

Technology

Rocking Renting

There’s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial. When it comes to optimizing the online presence of an apartment community, […]

07 / 30 / 12

Marketing

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Melissa D. White

Crafting Cooler Content

Walkability Rocks

Rocking Renting

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