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YMF New Orleans

The Yardi Marketing Forum took New Orleans by storm earlier this month. This sold-out event drew top multifamily property marketers from across the country to The Big Easy for three days of fun, education and networking. View the photo album for a behind-the-scenes look. Attendees enjoyed focused attention from Yardi team members and exclusive guest […]

11 / 19 / 18

Reach for New Renters

With spring’s college graduations and early summer’s high school graduations behind us, a whole new generation of renters is coming online. These young renters are bringing new life into the rental market, along with their mobile devices and digital expectations. Born in 1995 and after, the first wave of Gen Z are now in their […]

08 / 27 / 18

No Smoking Units

Transitioning one property to a nonsmoking policy can be a challenge. But 49 properties? That’s no small feat. NALS Apartment Homes recently undertook this task, using the communication tools in RentCafe to help smooth the process. Keep reading to learn more about NALS’ decision to roll out a nonsmoking policy, the three-phase approached it used […]

07 / 19 / 18

AIM Insights

Multifamily marketers gathered in Huntington Beach, California, for the 2018 Apartment Internet Marketing (AIM) Conference on May 6-9. This year’s event focused on the latest digital marketing trends and technologies. “Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted […]

05 / 21 / 18

RentCafe + AIM

Yardi has entered an exclusive three-year agreement securing RentCafe as the title sponsor of the Apartment Internet Marketing Conference (AIM). “We are excited to announce our partnership with AIM. We believe this is a great opportunity for us, for AIM and for the attendees because ultimately, we are all laser-focused on innovative digital marketing,” said Esther Bonardi, […]

04 / 12 / 18

World Water Day

World Water Day is March 22! This international holiday encourages individuals, businesses, and governments to explore ways to reduce water waste. For your property, water conservation comes with additional benefits. Boost resident loyalty and reduce turnover with these World Water Day tips. Get Acknowledged for Your Efforts You may already have measures in place to […]

03 / 20 / 18

Efficiency Unlocked

Linda Greenwaldt, an IT specialist with CommonBond Communities, has a well-rounded understanding of the affordable housing industry. She has turned units and worked her way up to help manage properties. Her career path has given her a unique perspective to her current role in IT. She asked, “What can we do to make the process […]

RentCafe Adoption

Yardi’s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also expanded to five markets. RentCafe helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals. Continued Growth “RentCafe demonstrated measurable success in 2017, reaching over […]

01 / 31 / 18

Mobile Management

RentCafe Senior Living Resident App makes lets residents and families manage payments, maintenance requests and more on the go!

12 / 14 / 17

YMF Baltimore

A savvy group of marketers joined us for learning, networking and fun at the bi-annual Yardi Marketing Forum (YMF) in Baltimore last week. During the event, attendees explored the latest trends in digital marketing, tips and tricks to optimize outcomes, and real estate technology. As noted by Esther Bonardi, Yardi vice president of marketing, the […]

11 / 20 / 17

Easier Applications

Submitting an application for affordable housing is a daunting challenge. Tax returns, paycheck stubs and bank statements are just the beginning of what applicants must provide to qualify for a unit. Proof of eligibility for housing assistance is a must since public funds often support rents below market rate. Federal, state and local housing agencies […]

11 / 13 / 17

Success Stories

Little makes us happier than hearing about a client’s success with one of our products. Unless that same client is experiencing success with three of our products! We recently had exactly that happen when we sat down to chat with Belinda Torres and Heather Palmer of Continental Realty Corporation (CRC) about their experience with RentCafe. […]

10 / 24 / 17

Canadian Leasing

The 2017 Canadian Multi-Res Tenant Survey conducted by Informa Canada showed that 85% of renters take less than two months to find their rentals. Your marketing website and ILS listings through RentCafe are designed to help get their attention during that crucial time. But for a truly effective marketing approach that makes the maximum impact […]

10 / 16 / 17

Intuitive Integration

With 30 senior living communities across six states, Merrill Gardens provides a lifestyle approach to senior housing that’s unique to each locale they inhabit. By designing each community with characteristics unique the area in which they reside, Merrill Gardens creates a comfortable and welcoming environment for residents so they can relax and feel at home. […]

10 / 11 / 17

Helping After Harvey

On August 25, 2017, Hurricane Harvey made landfall in southeast Texas. The devastating tropical storm dumped more than 50 inches of rain and killed more than 50 people during its four-day rampage. Due to flooding caused by the hurricane, more than 30,000 people were displaced from their homes in Texas and Louisiana. The evacuees staying […]

09 / 11 / 17