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Marketing

Word of Mouth Isn’t Dead

Benefits for Businesses

Word of mouth marketing (WOMM) is an old hat that has learned new tricks. Nielsen reports that 92 percent of consumers believe recommendations from friends and family over all forms of advertising. A study by The American Marketing Association adds that 64 percent of marketing executives believe that word of mouth is the most effective […]

Marketing

Snapchat for Student Housing

Attract new residents

Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too. So Snapchat…Who Cares? Snapchat doesn’t offer traditional menus for navigation. It’s all about […]

Marketing

Increasing Conversions

Landing Pages Part II

In last week’s post, we answered your basic questions about landing pages: What is a landing page? Why is it powerful? What should it include? But landing pages are tricky tools. What they should exclude is just as important as what they should include. When landing pages include undesirable features, your conversion rate suffers. That […]

Energy, News

Charged Up

ELECTRIC VEHICLES + ENERGY STAR

ENERGY STAR® certifications have gone mobile. Originally geared toward properties and consumer products, the U.S. Department of Energy’s (DOE’s) efficiency program now includes a scoring system for electric vehicle (EV) charging stations. In December 2016, the U.S. Environmental Protection Agency (EPA) finalized its inaugural ENERGY STAR specification for electric vehicle chargers. An ENERGY STAR-certified charging […]

News

Storage Switch Up

Toronto's Second Closet

Second Closet, a start-up based in Toronto, is revolutionizing the storage industry. The company was created on an operating model where users only pay for what they store, not a fixed storage locker price. With prices starting as low as $3/month, customers can have a virtual second closet to store seasonal, personal and unused items. […]

Energy, News

CA Benchmarking

Yardi Smart Energy Suite is Ready

A California energy benchmarking law going into effect next June requires multifamily property owners to complete a potentially daunting array of information gathering and reporting requirements. Yardi’s energy management software and experts stand ready to make the process easy and painless. Under the mandate, known as AB 802, owners of multifamily buildings with more than […]
move for food nonprofit

Giving

On the Go Giving

Move for Hunger

Looking for a way to get more involved with the local community? Move for Hunger is a nonprofit that connects you, your residents, and your local food bank. Move for Hunger partners with the American Moving and Storage Association to get nonperishable food into the hands of those in need. Before relocating, residents coordinate with […]

Technology

Accounting Simplified

Yardi Voyager Residential

Yardi Voyager Residential consolidates property management and financial accounting into a single platform. The fully-integrated suite of multifamily and marketing products makes it easier to manage the entire real estate cycle. Is Voyager Residential Right for My Organization? That depends on several factors. Are you a large organization looking for scalable solutions? Voyager grows and […]
Yardi assists with Hurricane Florence recovery

Giving

Food Bank CENC

Helping Hurricane Victims

In September 2018, Hurricane Florence left disaster in its wake. Low-lying towns along the South Carolina and North Carolina coasts received the worst of the damages. In the months to come, the storm would unite the region in one of its darkest hours. Hurricane Florence dumped 30-36 inches of rain on the region in two […]

Marketing

Increase Conversions

Master the Landing Page

If your pay-per-click (PPC) campaign leads prospects to your home page, you’re missing out on conversions. Creating a landing page for your paid ads is a proven way to increase your conversion rate. What is a landing page? A landing page is not built into your website through the navigation menu. It is a stand-alone […]

News

Market Sharing

Students + Sharing Economy

They say that sharing is caring. Turns out, sharing is also a great selling point for your student housing community. By integrating the share culture into your student property, you can reap the benefits of this growing economic sector. The sharing economy flourishes worldwide. Its convenience and innovation has won over millions of users. According […]

News

Originations Wane

Market Analysis

Editor’s note: Paul Fiorilla is director of research for Yardi Matrix. His analysis of waning loan originations, despite high demand for apartments and industrial real estate, was recently published by Globe Street. You can find the full report summary available for download here. (Select the national category.) Concerns about rising interest rates and weakening economic […]

Giving, People

Empowering Learners

Yardi + EqualiTech

The second annual Santa Barbara Gives! (SB Gives!) is now underway. This holiday fundraiser and competition is a fun way to unite local donors and nonprofits. When their efforts are combined, Santa Barbara thrives. So, What’s This All About? SB Gives! aims to motivate philanthropy by highlighting innovative nonprofits. Readers can explore the nonprofits’ missions […]

Coworking, Global, News

Coworking Revolution

Becoming mainstream in UK

Increasingly, companies don’t have a five-or 10-year vision based around a particular space with a particular staff mix. They want short-term arrangements where they can flex their head count and floorspace up or down depending on need. This applies to businesses both large and small. While coworking once meant an office for four to six […]

News

Industrial Strength

Matrix Market Report

Yardi Matrix took a close look at the U.S. industrial real estate market’s performance in the first half of 2018 and found plenty of positive signs. Indications of the sector’s strength include: Strong demand for space driven by year-over-year e-commerce sales growth of 15.4% Nearly 125 million square feet of industrial space coming online 7% […]
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