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What Students Want

In the 2020 National Multifamily Housing Council & Kingsley Apartment Resident Preferences survey, 373,000 residents living in 5,336 communities across the U.S. shared their feedback on what renters want. Millennial renters, particularly college-aged adults, expressed their most desirable features in rental housing. Hot topics for the year included parking, sustainability, health, and security. Amenities in […]

02 / 20 / 20

Residents Speak

A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]

02 / 03 / 20

In Renters’ Wallets

We’ve all heard that renters are interested in smart home devices. How much are they willing to pay for them, though? We dive into the 2020 National Multifamily Housing Council (NMHC) & Kingsley Apartment Resident Preferences Survey to find out. What renters value is determined by how much they are willing to pay. The Resident […]

01 / 21 / 20

The Mobile Advantage

Your resident portal is a convenient and secure connection to your renters. While some renters like to access the resident portal via computer, studies show that most renters prefer to use a mobile app. If your current resident portal doesn’t offer a robust mobile option, you’re missing out on three key points for resident satisfaction. […]

01 / 09 / 20

A Match Made in Heaven

The 2020 NMHC & Kingsley Apartment Resident Preferences Survey reports that 71 percent of rural renters and 70 percent of suburban renters ranked “additional storage outside apartment” as a top interest. Many multifamily properties, however, are not equipped with storage units for renters. Self-storage facility managers can fill the gap and benefit from a steady […]

12 / 12 / 19

NMHC Top Managers

Online reputation management matters. How masterfully a company handles feedback can give it a huge advantage over the competition as prospects shop around for a new rental. ORA Power Ranking shifted through the online reputations of 75,000 rental properties. The following list represents the National Multifamily Housing Council (NMHC) top 10 best-ranked managers by online reputation. The […]

05 / 22 / 18

Apartment Trends

We’d need 4.6 million new apartments by 2030 to meet demand for rental living and keep prices in check, reports the National Multifamily Housing Council. That’s about 373K new units each year on average, a number that’s rather optimistic considering the pace of apartment construction in the last decade. So how feasible is this plan? […]

08 / 07 / 17

NMHC Panel

Before the presidential election, the consensus economic forecast was more of the same slow-growth environment that has prevailed since the Great Recession ended. However, the election of Donald Trump changed expectations for domestic output, prompting interest rates to rise. Yardi Matrix vice president Jeff Adler and CBRE Americas head of research Jeanette Rice spoke to […]

01 / 27 / 17

Airbnb + Apartments

Airbnb announced the official launch of its multifamily housing program. The Friendly Buildings Program welcomes collaboration with apartment owners and addresses their apprehensions regarding transparency and accountability—that is what it attempts to do, at least. Nearly 35 percent of multifamily property owners are interested in a home-sharing program and 24 percent of owners were unsure, […]

10 / 07 / 16

Cybersecurity

If you think cybersecurity is “just an IT issue,” better think again. Experts agree that cyber risk in the multifamily industry is largely underestimated, given the volume of personal and financial data multifamily companies collect and maintain about their prospects, residents and employees. And the fact that many real estate organizations rely on third-party service […]

09 / 05 / 16

Renter Preferences

The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]

03 / 21 / 16

Online Payment Essentials

The newest National Multifamily Housing Council (NMHC) survey offers dozens of helpful insights. The gathered data reflects 120,000 responses from 44 markets nationwide. Though the survey covers everything from home features to community amenities, we found one action item that can save you time, money, and headache: make online payments essential. Of those surveyed, 78 […]

01 / 29 / 16

Positive Outlook

Orlando—Overdevelopment? Affordability? Rising capitalization rates? An economic downturn? Falling stock market prices? Bring it on, the multifamily market can handle it this year. At least that seemed to be the consensus at the National Multifamily Housing Council’s annual meeting, held this week in Orlando. Panelists at the conference’s Apartment Strategies Outlook event were generally bullish […]

01 / 26 / 16

Apartments’ Impact

The results of a study published Tuesday, jointly funded by the National Apartment Association and National Multi-Housing Council, offer one of the most comprehensive looks to date at the size and scope of the nation’s multifamily industry, and the economic impact of its 35 million residents. The survey was conducted by Stephen S. Fuller, Ph.D., […]

02 / 13 / 13