Voyager Suite
Breeze
Virtuoso
Investment Suite
RentCafe Suite
REACH by RentCafe
CommercialCafe Suite
Elevate Suite
Procure to Pay Suite 
Energy Suite
Aspire
RightSource
Care Suite
Matrix
Yardi Kube Suite
ScreeningWorks Pro 
Yardi Corom
marketing
Mocha Mousse Mirth
Reflect culture through the language of color. Let’s explore how Pantone’s Color of the Year will capture the real estate market with cultural comfort and collective desire. The 2025 Color of the Year is Mocha Mousse (17-1230), described as “A warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities […]
01 / 29 / 25
Ideal Living Quarters
Local attractions have a lot of influence when buying property, especially in the summer, since nature is most attractive, and the energy level is monumental. Let’s delve into how to highlight the summer charm that cities offer. Local attractions. Start with the key local summer attractions such as popular parks, nature trails, and recreational facilities. […]
08 / 22 / 24
Event Life Balance
As we enter the bustling event season, many will attend multiple events and conferences this spring. It’s crucial not to let the whirlwind of activity disrupt the work-life balance. Let’s explore some key reminders on maintaining a balanced life, allowing positivity to flow naturally rather than being forced. Work-life integration, a concept that emphasizes blending […]
05 / 21 / 24
Think Outside the Box
Unconventional resident events can add a fresh and exciting dimension to a property management company’s community-building effort. The benefits of stepping outside the traditional event model will help to retain residents and attract new ones. Unique gatherings can strengthen the sense of community among residents. Here are some types of think-outside-the-box events to explore over […]
11 / 29 / 23
Retain Residents
In today’s digital age, online reputation plays a crucial role in the success of property management companies. Positive reviews attract new residents and instill trust and confidence in services. At a recent industry conference, we learned from standout property management company (and valued Yardi client) The Bozzuto Group what strategies and insights are working for […]
08 / 01 / 23
AI Alt Text Generator
Great news for RentCafe websites on the RentCaffeine platform! We’ve added an AI alt text generator that makes uploading new photos faster and easier. This tool creates alternative text — more commonly known as alt text — automatically for you. Alt text is copy that describes images using words, making your website more accessible to people […]
06 / 27 / 23
Towne Properties
Michael Wilke is the marketing strategist at Towne Properties. When he joined the company in 2014, Towne was dependent on ILS advertising for leads and leases. Towne’s property sites didn’t have online leasing yet. In his current role, Michael has worked with the rest of the marketing team to modernize Towne’s online user experience to meet […]
Multifamily Marketing Meets AI
The multifamily industry has many options when it comes to solutions that claim to deliver optimal results for both clients and renters. But which ones actually do? According to Multi-Housing News, the answer lies in automation and artificial intelligence. Chatbots powered by natural language and AI that extend beyond predetermined conversations, for example, offer communities […]
02 / 08 / 23
Optimize Your Profile
You’ve probably heard the saying, “You never get a second chance to make a good first impression.” Think of your Google Business Profile (GBP) as your business’ digital first impression; it’s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of […]
01 / 30 / 23
Generational Trends
People of different ages search differently. In fact, Google’s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving Gen Z averages 5 words per search. As a smart marketer, you should be keeping an eye on generational search trends. When you […]
10 / 20 / 22
Multifamily SEO
You’re probably at least somewhat familiar with the newest king of digital marketing: search engine optimization (SEO). SEO is the process of organically improving a web page’s ranking on search results pages, and it’s especially important in today’s multifamily industry, which has changed greatly in the past five years. For a long time, the dominant […]
09 / 19 / 22
2022 Design Trends
Figuring out how to best design your website can be a daunting task. This summer, REACH by RentCafe surveyed more than 12,000 people on RentCafe.com to learn more about their website design preferences. Read on to see the survey results and learn more about the most popular website design trends of 2022. Survey says… Which […]
07 / 26 / 22
Gen Z
What do you call a group of diverse digital natives and entrepreneurial decision-makers with the ability to change the multifamily industry? This title belongs to Generation Z, the largest and most tech-savvy group of renters yet. Last summer, REACH by RentCafe conducted a survey to better understand Gen Z’s search habits, but members of this […]
07 / 20 / 22
Apartment Reviews
Online apartment reviews are an important way for potential renters to get a feel for your community, and it’s critical to have them on your website. In addition, reviews directly impact how your website appears in a search. In fact, it’s estimated that reviews account for 17% of the ranking factor for the Google 3-pack […]
07 / 08 / 22
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