marketing

Social Marketing Solution

These days, marketing a multifamily community to a prospective resident is often an entirely online experience. When a prospect goes to social media to ask friends or family: Where should I live next?, savvy communities are making sure their properties are present. It’s an exciting, though potentially challenging, space in which to connect and engage. […]

06 / 21 / 13

Marketing

Picture Perfect

Here at Point2, we help real estate agents market themselves and their properties. That means we spend a lot of time looking at listing photos. We’ve seen them all – the good, the bad and the truly incomprehensible. While we all know that evocative listing photos can promote a property by encouraging viewers to picture […]

06 / 04 / 13

Technology

Encina Meadows

They call the coastal California city of Goleta “the Goodland.” The opportunity to reside in apartments like The Towbes Group’s Encina Meadows are one reason why. With views of the beautiful Santa Ynez Mountains, Encina Meadows is a peaceful place to live. Residents told us that they love the nicely landscaped property, which includes mature […]

01 / 16 / 13

People

Team Yardi

Rocking Renting

There’s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial. When it comes to optimizing the online presence of an apartment community, […]

07 / 30 / 12

Marketing

Why You Don’t Want to Miss AIM

The Apartment Internet Marketing conference takes place in Phoenix, Arizona April 25 – 27 and if you’ve been thinking ahead you’re already registered. But perhaps youthink your marketing is already fairly successful and there’s nothing going down at AIM that you couldn’t learn with a little time online. Well, consider: Google’s Head of Real Estate […]

03 / 26 / 12

News

1 … 10 11 12