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marketing
Lead Tracking and SEO
What you don’t know can hurt you. It’s true of the foods we eat and the medicines we take. It’s also true of the decisions we make regarding lead tracking and digital marketing presence. This may come as a surprise. While lead tracking numbers help you determine marketing return on investment (ROI), they can […]
06 / 26 / 15
NAA Approaches
It’s one of the industry’s most-anticipated conferences of the year. Yardi is proud to be a sponsor of the National Apartment Association’s annual Education Conference and Expo, taking place June 24-26 at the Mandalay Bay Resort and Convention Center in Las Vegas. NAA offers attendees to experience the latest innovation in the apartment industry, from […]
06 / 18 / 15
Leasing Genius
Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]
06 / 09 / 15
Optimizing ROI
Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]
06 / 01 / 15
Promoting Conversions
Whether you’ve tapped into your inner Marketing Genius with RentCafe or you’re piecing together a plan on your own, your site analytics can help you capitalize on your areas of opportunity. Understanding how to interpret the metrics on your analytics reports can influence changes in your marketing techniques that increase leads and conversions. At first, […]
05 / 19 / 15
Leasing Quiz
We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]
05 / 12 / 15
AIM Highlights
HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]
05 / 05 / 15
The Facebook Bridge
Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]
05 / 05 / 15
Native Marketing
Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]
05 / 04 / 15
How Seniors Search
Research funded by Google sheds light on how seniors search for housing for themselves and their aging parents. The results are helping senior housing experts improve marketing strategies and concentrate their efforts on what truly matters to America’s aging population. In October 2014, Google issued a survey to 2,000 Baby Boomers between the ages of […]
04 / 23 / 15
Be Responsive
It’s increasingly apparent that the future of computing is moving from one type of screen – traditional desktop monitors – to many types of screens with a multitude of different sizes and resolutions. But computers themselves aren’t driving this sea change, consumers are. Today’s online renters are using laptops, tablets, phones and even watches to […]
04 / 13 / 15
Genius Quiz
Are you a property management marketing professional, social media specialist or operations executive? If you answered yes, we’d like to take a minute to pick your brain! We invite you to take our 5-minute marketing genius survey and share your thoughts on online property marketing and SEO in 2015. Take the Marketing Genius Survey As […]
03 / 10 / 15
Commercial Content
Content marketing in the commercial real estate realm makes sense, from a PR perspective. Why not showcase the expertise of investment, development or brokerage leadership with smart writing about trends and business practices? For many companies, it’s a nice idea that might encounter many logistical hurdles a long the way. So a relatively new blog […]
03 / 02 / 15
4 Social Takeaways
At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, […]
02 / 09 / 15
3 Best Practices
When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say […]
02 / 03 / 15
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