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marketing
Marketing Magic
Congratulations: your attention span is now shorter than that of a goldfish…by one whole second. Recent studies show the average human attention span is now 8 seconds. That means social marketers and digital advertisers have to hook you with compelling content within moments. How much does that bait cost? Advertisers spent an estimated $8.5 billion […]
12 / 31 / 14
Instagram Hyperlapse
If you haven’t looked into Instgram now is the perfect time to reconsider. Instagram has launched its standalone companion, Hyperlapse, to appeal to the Vine crowd without…well, the Vine crowd. Hyperlapse offers mobile video production that’s quick, simple, and eye catching. In other words, it’s just what you need to take your content marketing to […]
10 / 20 / 14
Buckingham Companies
Buckingham Companies may have forged its identity as a leader in commercial real estate but its multifamily properties have established their own reputation. In 2013 alone, the company received 19 awards for its singular properties. Spreading the word about Buckingham Companies’ award winning properties is an equally distinguished marketing department. The staff was honored with […]
10 / 06 / 14
Insights on Instagram
Buckingham Companies began this year with a slew of accolades, among them a Prodigy Award for Best Overall Marketing Program, another for Best Color Advertisement, and the Bronze Adrian Award for Complete Campaign and Posting. At the foundation of those achievements stands an innovative marketing department that enhances traditional marketing approaches with a tool that […]
08 / 04 / 14
Crafting Cooler Content
On April 8, I was a panelist on a multifamily webinar sponsored by Apartments.com and Yardi Systems. Those who dialed in to the event were treated to an hour of insight on the best practices for multifamily content marketing. My section of the presentation focused on content marketing, specifically for multifamily communities. Here are a […]
04 / 16 / 14
Learning from Selfies
A “selfie” is a photo that you’ve taken of yourself. Most of us admit that we’ve taken one or two in our lifetime. We also admit that we secretly loathe our buddies who post #POTH. (If you don’t know what that means, you’ve been spared.) Selfies can teach businesses a few fun yet practical do’s […]
A Popularity Contest
Social media is an integral part of today’s consumer relations and marketing. As such, it pays to be on top of your social media game. A few tips will make your outreach efforts easier and more effective. Create a user-friendly handle. Keep your username short and free from fancy characters. Users shouldn’t have to flip […]
01 / 20 / 14
Apartment Marketing
The digital environment gives you the power to transcend physical boundaries and reach your audience wherever they are. Virginia Love, Vice President of Leasing and Marketing for Chicago-based Waterton Residential, thinks that a good online reputation is crucial in today’s marketplace. The company partnered with survey company SatisFacts and their Verified Resident Program to strengthen […]
01 / 08 / 14
Gone in 6 Seconds
When it comes to commercial advertisements, traditional rules have fallen by the wayside. Millennials have nontraditional tastes. We recycle our snail mail without reading it. We use TV commercial breaks to tweet about the show, not to watch ads. What banners? We can ignore a pop-up like you never even made it. Millennials respond best […]
12 / 27 / 13
Vine and Instagram
Apps can be great tools to connect with clients and potential customers. Get the most out of popular apps Instagram and Vine with tips that make your media stand apart from the crowd. Instagram Composition still matters While you don’t need to invest hours and money into taking professional photography classes, reading a few articles […]
12 / 02 / 13
Dayparting for Mobile
Imagine that you’re home on a sick day with nothing but cable and a box of Kleenex to keep you company. What’s on TV? Between shows, you’ll see a slew of worker compensation ads, LifeAlert and Hoveround commercials, and online classes that promise you a better future. You don’t see as many of those commercials […]
11 / 20 / 13
Food Truck Fun
Looking for a new way to bring prospective residents to your property? One innovative approach, tried out successfully at numerous communities, involves everybody’s favorite meals on wheels: Food trucks! At a largely student-populated apartment complex in Gainesville, Florida, bringing together 12 food trucks for an afternoon this April resulted in resident fun, great local media […]
11 / 18 / 13
Alexis Vance
Alexis Vance wants to get inside the minds of the Millennials. So the vice president of marketing for Yardi client Alliance Residential Co. and her team completed an in-depth demographic analysis that revealed not just facts, but helpful nuance, about the country’s newest powerful renting and spending cohort. With a nationwide portfolio that touches 24 […]
11 / 11 / 13
Corporate Content
A corporate blog, when done right, is an inbound marketing machine. In fact, one study by HubSpot discovered that businesses with blogs received 55% more visitors than businesses without blogs. A blog can help both search engines and potential clients get to know, like and trust you. Blog posts that are published get indexed. Indexed […]
09 / 17 / 13
Digital Marketing Trends
The rise of e-commerce has transformed the world into a global marketplace where the focus is on connectivity. Consumers have learned to navigate through the avalanche of sales and discount deals, and have come to value expertise, quality service and responsiveness more than anything else. More important than ever, digital marketing enables real estate companies […]
08 / 19 / 13
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