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marketing
Boost your B2B
By now, you likely know that collaboration between marketing and sales is necessary to achieve and exceed growth goals. What you might not know is that without that unified approach, companies can lose 10 percent of revenue each year. For most businesses, the challenge is figuring out how to make interdepartmental teamwork effective. Organizations must […]
06 / 27 / 16
What’s in a Name?
It’s important to think through all the possibilities before you name your community. You don’t want to turn off potential renters. Bart: He lied about his name! Lisa: His name doesn’t matter, a rose by any other name would smell as sweet. Bart: Not if you called him Stench Blossom. Homer: Or Crap […]
06 / 07 / 16
Snapchat Scoop
It’s possible you’re not using Snapchat yet for your apartment marketing. Or at all. And, I don’t blame you on that one. It’s hard enough monitoring your community Facebook page. And Twitter account. And maybe you even set up an Instagram account. What about Pinterest? Phew. That’s a lot of social media! Why incorporate another […]
06 / 01 / 16
Voice Search
Voice search is growing at an incredible pace. As we write content, we need to adapt to its unique format and language. Search Engine Land reports that voice search has risen significantly in the past year. Nearly 42 percent of users adopted voice search in the last six months alone. During our recent Open Café […]
05 / 16 / 16
Google Local Pack
Do you want your listings to appear at the top of Google search results? Of course you do. Capitalizing upon your Google Business Listing is the first step towards a higher ranking. During our recent Open Café session, we polled 100 users from across the U.S. to learn if they maximize the potential of their […]
05 / 13 / 16
AIM Insights
Huntington Beach, Calif. — With the multifamily industry still enjoying rising rents and high occupancy rates in most markets, it’s no wonder this year’s Apartment Internet Marketing Conference had an air of successful complacency, as most apartment marketers have been enjoying smooth sailing lately. That doesn’t mean there isn’t room for improvement, and several hundred industry insiders […]
05 / 04 / 16
Genius Gathering
A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum of 2016. This bi-annual event for Yardi Marketing Solutions clients combines learning, networking, and fun for an unforgettable three-days. Take a look at some of the highlights from our time in Nashville: Google‘s Presentation We always look forward to […]
05 / 02 / 16
Continuing the Story
In our previous post, 5 Steps to Discovering Your Story, we introduced the importance of consumers’ emotions in the sales process. You also identified features that can help your property stand out from the competition. Today, we will show you how to weave those points into a marketing story. This story creates an important emotional […]
04 / 08 / 16
Discover Your Story
Do you offer spacious one, two, and three bedroom apartments in a desirable neighborhood? Maybe you offer spa-like amenities, too. Guess what? The same things could be said about dozens of other properties in your area. To set your property apart from the competition, you must first learn to develop the marketing story of your […]
04 / 07 / 16
April 5: #aptday
Do you have plans for NAA’s second annual National Apartment Housing Day (NAHD)? If not, you’re about to miss out on a fantastic opportunity to engage with residents, promote retention, and possibly generate new leads. NAA created the hashtag #aptday to unite owners, managers, agents, and residents for one day of social media sharing and […]
04 / 01 / 16
Renter Preferences
The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]
03 / 21 / 16
Winning Websites
Curb appeal. It’s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]
02 / 24 / 16
30 Day Challenge
In our last Open Café webinar, we introduced the 30 Day Social Media Marketing challenge. This challenge encourages RentCafe users to post consistently, engage with followers, and attract prospects. Now, you can participate as well! Though you can begin on any day, it may be a good idea to kick start your new social media […]
01 / 28 / 16
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