Senior Living Events

There’s no shortage of senior living events this year — but which are worth attending? How should providers fill their calendar for the remainder of 2022? While there are many trade shows packed with valuable takeaways, we’re here to share a few recommendations. These events offer opportunities to connect with experts, discover emerging solutions and ultimately, explore the future of the industry. You’ll find team Yardi in attendance at each, ready to greet you and answer questions about our senior living management software. Keep reading for a roundup of upcoming events to put on your radar. FALA Annual Conference & Tradeshow Happy 30 year anniversary to the Florida Assisted Living Association (FALA)! With decades of industry success, FALA’s Annual Conference & Tradeshow is a fantastic setting to learn tips for navigating an ever-changing industry. Whether you’re eager to network with other professionals, receive updates about the latest industry trends or connect with vendors who can help you deliver better care, this year’s conference has it all. You’ll find team Yardi at booth 423. We’ll show you how our single connected solution helps providers streamline operations and deliver excellent care. Schedule time to connect with us at the conference. Event details: Hyatt Regency Grand Cypress Orlando, Florida May 31-June 2, 2022 CALA Spring Conference & Trade Show Join over 900 providers and top decision makers at the 2022 CALA Spring Conference & Trade Show, including CEOs, CFOs, COOs, executive directors, clinical staff, marketing professionals and more. You’ll tap into a wealth of resources and learn what’s driving the senior living industry forward. Be sure to meet our team at booth 52 where we’ll discuss how the Yardi Senior Living Suite works to empower staff, automate workflows and enhance resident satisfaction. Visit this page to schedule...

CALA Fall Conference

We’re back with another event recommendation, this time for the CALA 2021 Fall Conference & Trade Show. If you’re ready to connect with senior living leaders — and discuss the future of the industry — this is the conference for you. Meet CALA The California Assisted Living Association (CALA) is dedicated to the betterment of assisted living, memory care and continuing care retirement communities. As the only association solely representing the state’s residential care facilities for seniors, they’re an industry leader. Their members include over 660 providers and 150-plus businesses, all supported through CALA’s leadership, advocacy and education. This year’s CALA Fall Conference is a great chance to reconnect with colleagues and re-engage your drive in senior living. More about the conference Filled with informative sessions and networking opportunities, the CALA Fall Conference attracts top decision makers, clinical staff, marketing professionals and more. It’s set to take place November 8-10 in Palm Springs, California. To explore the full show schedule, start here. CALA has an expansive list of their planned sessions. Note you’ll need to show proof of a COVID-19 vaccination to attend the CALA Fall Conference. Their updated list of health and safety protocols can be found here. Back to the event sessions! From learning how to move forward with your business given the pandemic’s challenges, to learning about today’s top technology solutions, the conference has something for everyone. You can find team Yardi throughout the 3-day event, too. Be sure to stop by Booth #37, where we’ll chat about the Yardi Senior Living Suite — our single connected solution for senior living providers. We’ll show you how tools like Senior IQ can drive your business forward. We’re also pleased to be sponsoring the Awards Celebration Luncheon, planned for November 10 at 12:30...

NIC Fall Conference

With a range of industry events taking place this year, it’s an exciting time for senior living providers. There are several opportunities to learn, network and grow.  We’re here to share an upcoming event — an impactful conference that joins health care leaders and senior living executives. Check out the NIC 2021 Fall Conference: Investing in Seniors Housing & Care Properties.   The conference will take place on November 1-3 in Houston, Texas and is welcoming attendees in person. Yardi is pleased to be a sponsor of the event, as we partner with NIC to drive transparent data in the seniors housing sector. We hope you’ll attend to get an inside look.   Come together at NIC 2021 The 2021 conference marks the association’s first in-person event since the onset of the pandemic. With the goal of reuniting thousands of providers and stakeholders, NIC is gearing up to make this their best conference yet. It’s an exceptional opportunity to learn from business leaders across the industry. Specifically, the 67% of attendees who are senior-level executives. How can you drive your business forward now — and in a post-pandemic world? What new approaches can you take to care for residents? The 3-day event will be packed with discussions and answers. Note that NIC is requiring proof of vaccination to attend. You can explore the full scope of their health and safety measures here.   See what’s in store  Attendees can expect three days of educational programing focused on a variety of topics. If you’re ready to hear insights and perspectives from industry leaders, policy makers and more, this is the conference for you. According to NIC, topics will include: Capital for operationsDebt market trendsCase for investing in seniors housingForgotten middle marketMacroeconomic and capital market trendsPolicy...

Meet Yardi

The senior living industry has undergone extreme changes in the last year. But leaders are banding together to develop new roadmaps at this year’s LeadingAge Annual Meeting + EXPO. Taking place in person on October 24-27 in Atlanta, Georgia, the event offers an opportunity to join the senior living conversation. How should you navigate the field today? What tools, services and practices can help your communities prosper? Experts and fellow attendees alike will share their answers.   Not to mention, you’ll have the chance to connect with team Yardi at Booth #1331. Our representatives will show you firsthand how technology drives success in senior living. Look ahead at LeadingAge 2021 LeadingAge is a dedicated senior living association working to help the next generation of older adults live their fullest life. They strive to empower their members to transform the aging experience for everyone. With that, they spearhead one of the industry’s biggest events each year — the LeadingAge Annual Meeting + EXPO. The event is packed with four days of invaluable sessions that encourage learning, networking and more. You don’t want to miss this one. And despite going virtual in 2020, this year’s event will allow everyone to reunite in person. That said, LeadingAge is prioritizing your health and safety. Among their many protocols includes the requirement that all attendees, speakers and exhibitors show proof of vaccination. Read more about the event’s COVID-19 safety measures.   Visit Yardi Booth #1331 Ready to find the right tech-enabled tools for your organization? We invite you to stop by Yardi Booth #1331. Our team is excited to show you around the Yardi Senior Living Suite — a single connected solution for senior living management. Whatever questions you have, we’ll be there to answer them. You can expect...

NIC Spring Conference Feb21

NIC Spring Conference...

The health care industry has never been that big of a player in senior living, despite what you’d think. Since Medicare traditionally does not cover long-term care, many hospitals, physicians and service providers have largely overlooked the opportunity that independent and assisted living communities can provide for better health outcomes. But regulations are slowly changing, conversations are quickly starting — and the NIC Spring Conference is at the center of it all. Set for San Diego, March 4-6, this year’s event once again explores the intersection of senior housing and health care. Thousands of industry professionals, including operators and investors, will have the chance to shake hands and forge the relationships that will push senior care forward. But what makes the NIC Spring Conference unique is the growing number of health care providers who also attend. As supplemental benefits under Medicare increase and Medicare Advantage plans gain momentum inside senior living communities, more and more health care decision-makers now recognize the value of partnering closely with senior living providers. To top all that off, we’ll be there too. We’re sponsoring the general session luncheon, and we’ll be around to chat each day, so we hope you make it as well. This year’s conference promises to be another standout. New ways to network at NIC Interested in connecting with a potential health care partner at NIC? Plan a braindate. The app-enabled networking service is new this year. Essentially, you search for a topic and then schedule a quick one-on-one conversation or group meeting with fellow attendees. It streamlines the process of finding the right person for the discussions you need to have and the decisions you want to make. The networking lounge also returns this year. But you can now reserve dedicated meeting spaces in...

Embracing Technology Nov02

Embracing Technology

If you have ever looked at a demographic chart of the U.S. recently, you know there are millions of Baby Boomers poised to enter their golden years. Investors have also seen the writing on the wall, and have been funding senior living developments over the past decade. It’s led to an oversupply problem as more beds become available than there are residents to fill them. If you’re an owner and operator in senior living, how do you overcome high competition and low occupancy? Sure, the silver tsunami is coming, and its rising tide might lift all boats. But it’s not easy to predict what new innovations and technology will bring, especially to an industry like senior living. That wave of new prospects may be absorbed by novel approaches on its way to your community’s door. Adapt today for success tomorrow That’s the premise for the general session at the CALA Fall Conference & Trade Show, which takes place November 4-6 in Palm Springs, California. Best-selling author Jack Uldrich will explore current technology trends and examine their potential for senior living, warning that providers who aren’t prepared for these developments risk falling behind their competitors. And according to Jack, “the best way to predict the future is to create it yourself.” A similar breakout session, “Using Tech to Connect,” will be held by Ginna Balk of CDW-Healthcare, who will dive into the latest innovations and their influence on workforce, health care and lifestyle. Emerging technologies are redefining expectations for both residents and providers in senior living. This session promises best practices that will keep you up to date and ahead of the curve. In addition to technology-focused sessions, CALA offers tracks to cover the needs of any senior living professional. From clinical and care to...

GWA Highlights Oct03

GWA Highlights

After Day 1 of the 2019 GWA Conference, the event continued with conversations surrounding technology, commercial real estate, evolution in workspace design and franchising. Additional conference highlights included: Design evolution This session explored how coworking spaces pair the design of their spaces with marketing and branding for success. Bond Collective strives to create sophisticated, chic spaces with an exclusive club-like atmosphere. No two locations are alike, each geared toward the specific neighborhood they are based in. The spaces are intentionally branded minimally, and designed as symbols of an upscale modern lifestyle. Typically, the spaces feature separate phone and meeting booths for privacy and multiple seating options, such as bars, couches and traditional worktables. Canada’s IQ Office Suites has established unique design differentiators. Following an initial 4,000sf project in Toronto, they have expanded to five locations, soon to be nine, in major Canadian cities. IQ Office Suites’  decisions on where to establish new spaces are based on the surrounding retail, dining and entertainment options on the same street. Window offices are a huge draw, as well as kitchen space, meeting areas, and work/play areas with a bar and event space. Private offices are also important. IQ’s crown jewel is a Toronto space with 18-foot ceilings and a 5,000sf terrace. This location features meeting rooms, team suites, and other group centric areas. The design has moved away from dedicated desks, something many coworking spaces still consider crucial. Winning the corporate occupier One of the final sessions of GWA featured Dale Hersowitz, vice president of coworking for Yardi, as part of a panel discussing how to attract enterprise occupiers. Panelist Jacob Bates, CEO of CommonGrounds, described how technology has essentially made software into a service industry, and this is vital for corporate clients. Hersowitz explained that providing...

Embark on Automation Sep30

Embark on Automation

When it comes to customer service, your residents aren’t asking for the moon. They just want relevant responses and timely help. Fortunately for property marketers and managers, automation solutions make this “dream land” a reality. These powerful tools help you not only meet those expectations but soar above them. At the upcoming 2019 Florida Apartment Association Annual Conference in Orlando, you’ll have the chance to create your own “customer service flight plan.” Yardi is sponsoring a session titled “Houston, We Have a Problem: Customer Service Levels Are Low” with Don Sanders, principal of Trainer Don’s World. Through the lens of automation, Don will explore the past, present and future of customer service, discussing creative ideas and techniques for delivering stellar experiences. Don has been in the multifamily housing industry for over two decades, and his presentations are fueled by his real-life work. His FAA session promises to be highly energetic and useful, so make sure to attend if you’re going to the conference. While you’re there, touch down at Booth 500 for a quick chat or demo. We’ll be showcasing the RENTCafé Suite, which offers marketing automation solutions that help you streamline repetitive tasks and deliver targeted content to your prospects and residents. Here’s a preview of what you can explore at the trade show: Give prospects a launch schedule to pick from Customer service begins with accessibility. Today’s prospective renter is soaring down the proverbial “home search runway,” and they need smart, simple and efficient ways to connect with your property. They need tools and technology that allow them to manage their time and search with the click of a button.  RENTCafé‘s self-scheduled tours feature gives prospects the ability to book their own appointments, directly from your website. Leasing office staff get notified...

CALA Conference May24

CALA Conference

Looking for a senior living conference that combines the best of practical learning with exciting interactive activities? The California Assisted Living Association (CALA) 2019 Spring Conference and Trade Show is just what you’re looking for. Learn with the Industry’s Brightest The annual CALA Spring Conference and Trade Show is first and foremost an educational event. Its more than 900 attendees learn the latest in emergency preparedness, workforce development, technology, and dementia care. The conference’s theme, Elevate, encourages attendees to explore innovations in senior care. These may be new technologies or innovative approaches that make senior care safer, more efficient, and engaging. Work Hard, Play Hard But that doesn’t mean that CALA is all work and no play! There will be plenty of opportunities for attendees to socialize and get free gear. The Trade Show Breakfast is a new feature this year. In addition to a delicious meal, attendees are encouraged to forge meaningful connections with guests and vendors. Trade Show attendees are invited to visit Yardi at booth #36! After watching a brief demo, guests will also be eligible to win a portable Bose Bluetooth headphones On Tuesday, the Cocktails with a View reception provides an opportunity for conference attendees to network in a scenic environment. The event takes place at the Ferrantes Bay View Ballroom on the top floor of the Monterey Marriott. Enjoy a breathtaking panorama of the Monterey Bay will enjoying cocktails and camaraderie. The final day of the conference marks the Award Luncheon, which honors the state’s leaders, visionaries, and altruists. Awards given will include The Excellence in Service Award for Outstanding Caregiver, Team Member, Department Director, and Executive Director; and The Culinary Knockout Champion. “Yardi is proud to sponsor the CALA Awards Luncheon,” said Ray Elliott, vice president of...

Marketing Insights May18

Marketing Insights

The multifamily marketing industry recently gathered in Huntington Beach, Calif., for the 2019 Apartment Innovation and Marketing (AIM) Conference. The 2019 edition focused on digital marketing best practices and innovative technologies. Keep reading for top insights from the 2019 conference! The ever-expanding Internet of Things A second wave of connected technologies is making its way to multifamily. In fact, according to Terry Jones of tech giants Travelocity, Kayak and Wayblazer, 75 billion smart devices will be connected to the internet of things by 2025. From smart home integration and keyless entry to smart thermostats and high-speed WiFi, AIM sessions focused on the convenience and opportunity afforded by embracing IoT advances. At AIM, Yardi experts also previewed connected technology innovations coming soon to the RENTCafé Suite. “Marketers are going to need to understand technology more to be successful,” shared Ben Burns, vice president of digital strategy at Bozzuto, during a growth-focused question and answer panel. “At the end of the day, we’re providing experiences.” Is your business ready to embrace new technologies and give renters what they want? Attribution, automation and analytics New technologies appear on the market every day. But which ones made the jump from novelty to widespread adoption? The AIM Technology TrendTalk with Esther Bonardi, vice president of marketing at Yardi, explored multifamily technology trends and how smart marketers can use them to improve business outcomes. Meet the speakers: Diana Norbury, Senior Vice President of Operations, Pillar Properties Norbury spoke about utilizing benchmarking and prescriptive analytics to help drive more informed marketing decisions. At AIM, one thing was clear: data is a marketer’s best friend. Prescriptive and predictive analytics can use that data to inform your marketing strategy, improve customer experiences and, ultimately, boost conversions. “Predictive analytics allow our staff to work...

GCUC Recap

Last month, Yardi Kube was introduced to the coworking world at the Global Coworking Unconference Conference (GCUC). The U.S. edition of the annual event was held in Denver from April 15-18. This popular coworking industry gathering provides attendees with extensive in-depth sessions with experts in the coworking space, educating them on financing, technology, community building, and branding. The first day of the event was a deep dive into especially hot topics for the coworking industry. Industry hot topics: making money Led by Jerome Chang of Blankspaces, the finance discussion focused on the number one way to make money as a coworking operator – through lease incentives. Fundraising methods for shared space startups include venture capital funding, personal loans, investment from friends and family members, and other avenues, but Chang shared that SBA loans for such businesses are unlikely. The average traditional office space will have about 165-185 square feet per employee. In a coworking space it could be as low as 50-70 square feet. Coworking operators can book common areas at up to 150 percent capacity, because your space won’t always be full (this uses the same logic as a gym membership: it’s possible to overbook because not everyone works out simultaneously). The biggest moneymaker, however, will be meeting rooms. They’re priced higher per hour than any other amenity or space in and should be rentable to the general public, as well as members. Virtual memberships provide a low-cost entry to members wanting to try out the industry. While individually, these memberships won’t be a primary source of income, it is a source of unlimited potential with no space restrictions. The Blankspaces model allocates 35-50 percent of space to private offices, Chang shared. And it’s important to make over 70 percent of your total available square footage...

LeadingAge Texas Apr16

LeadingAge Texas

What if there was a conference that offered answers to some of your most pressing property management problems? What if you could connect with other industry members and brainstorm solutions to emerging issues? You can do both at LeadingAge Texas in Austin, set for May 19-22. LeadingAge Texas annual conference guides not-for-profit members in their efforts to better serve seniors through advocacy, networking, services and education. This year promises to be better than ever! LeadingAge celebrates its 60th anniversary with a four-day conference packed with more than 45 sessions. Join 400 aging services professionals as you acquire the latest best practices and get real solutions to challenges that you face. Learn from your peers as well as session leaders. The agenda offers a variety of insightful courses and activities. Session topics include clinical excellence, operational success, policy, regulations and finance, ethics and leadership. You will also discover a myriad of ways to create thriving communities and strong workforces. This year’s theme is “What If.” It will be explored through conference sessions as well as an awards ceremony, fundraiser and an attendant-driven community service project. There will be an opportunity for you to get involved! Details will be revealed at the conference. Keep the learning going in the fun atmosphere of the Expo. Enjoy food, music, drinks and entertainment while you tour the booths. There will be nearly 100 exhibitors showcasing the latest in services, products, and technology. Be sure to visit Yardi at the Expo! Stop by booth #79 to learn how software and services can improve your bottom line and quality of service. Be sure to let us know you’d like to meet...

Social Strategies for 2019 Jan21

Social Strategies for 2019

In early January, Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit (MFSMS) in Napa, California. The annual event provided a space for multifamily professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways and ideas to inform your 2019 marketing strategy. The Loyalty Loop Social media marketing has changed dramatically over the past five years. Each year, there seems to be a new platform, hack or algorithm shift to think about. At times, attracting and keeping your audience’s attention can be daunting. Andrew Davis, best-selling author and marketing guru, kicked off the MFSMS with a keynote focused on the new customer journey. The Loyalty Loop, as Davis describes it, “uses the tenants and prospects you have to attract the tenants you want.” Harnessing the power of intentional content marketing and experiential customer care, Davis challenged attendees to rethink the sales funnel. Want to inspire loyalty in your customer base? “You must pledge to be different,” Davis said. Questions to ask yourself: How does your community or company offer a unique experience? What inspires your tenants to talk about the place they live? Are you providing content that is helpful to your audience? “We don’t rent homes, we sell experiences!” says Davis. Making the renter experience great from the start will foster positive, long-lasting relationships with your customers. Beat the Algorithms Multifamily marketers are competing with cluttered social networks and everchanging algorithms. During the session “Staying Ahead of the Social Algorithm,” Dylan Sellberg, Product Manager at HubSpot, discussed the latest algorithm changes. His top tips to beat the algorithm: On Facebook, create and share highly visual content. Using new mediums, such as 3D photos, 360-degree videos and Facebook Live, are incentivized by Facebook, so being an early adopter is a smart move. Instagram highlights your property’s uniqueness in a highly visual format. Investing in quality photography will benefit your brand. Consider hiring a professional or purchasing equipment to create high-quality photos. Not only do high-quality photos and video perform better, but they also provide a glimpse of the experiences offered at your community. Video is Here to Stay “Video is the fastest growing medium in the digital landscape,” shared Jamie Gorski, Chief Marketing Officer at Bozzuto. According to data, 80% of global internet traffic will be attributed to video by 2020. Gorski, together with Elyse Cosgrove, Founder of Elysees Eye Productions, explored video trends during the session “Video Marketing in 2019: What Should Be Your Focus?” CEO features, customer stories and behind-the-scenes videos were the most engaging videos of last year. As we get into 2019, they recommended embracing new delivery methods. New mediums, like 360-degree videos, augmented reality and virtual reality, can help your brand stand out from the competition. “Use it now and you’ll be ahead of the game,” said Gorski. How will you use social media in your 2019 marketing strategy? Learn how Yardi can take your social media marketing to the next level this...

AHCA/NCAL Convention Sep27

AHCA/NCAL Convention

For senior living providers, it’s time to break out the flip flops. This fall, October 7-10, thousands of leading long term and post-acute care professionals will travel to southern California to attend the annual AHCA/NCAL Convention and Expo at the San Diego Convention Center. The conference, celebrating its sixty-ninth year, is designed to address current operating and care challenges, also hosts the largest trade show in the industry. So what can attendees expect from this three-day event?  Beyond the traditional convention sessions—seventy in all with topics ranging from making data-driven decisions to the forthcoming PDPM implementation—there are many unique events offered. Attendees can partake in a San Diego Harbor Cruise, visit the USS Midway Museum aboard one of America’s longest-serving aircraft carriers, attend AHCA’s annual PAC concert and enjoy a gala dinner with entertainment by Grammy award-winning artist Kenny Loggins. NCAL will also host the 12th Annual NCAL Day dedicated to thought-provoking education specifically tailored to the assisted living sector of long-term care. Keynote speakers include retired astronaut and Navy Captain Scott Kelly, who challenges audiences to dream big, test the status quo and “choose to do the hard things,” along with award-winning motivator Dan Thurmon and mindset expert Steve Taubman. The goal of every convention session is that attendees will take home one to three immediately implementable strategies to improve their business. With actionable insights, networking opportunities, and exceptional events on the schedule, this year’s AHCA/NCAL conference and expo is sure to be a memorable...

NAA 2018 Jun25

NAA 2018

The multifamily industry converged in San Diego last week for Apartmentalize Powered by National Apartment Association. Formerly known as the NAA Education Conference and Exposition, the annual event is the largest educational conference for apartment industry professionals. We highlight five of our favorite lessons from this year’s event. 5 Lessons from Apartmentalize 2018: Own the Age of AI On Thursday, industry experts discussed the impact of artificial intelligence in multifamily. Panelists included Dawn Wise from Berkshire Communities, Michael Barry from Bozzuto, Tim Reardon from Bridge Property Management, and Yardi’s Dhar Sawh. Artificial intelligence has just recently emerged in the rental housing industry. “This is so new for our industry, so the sky’s the limit,” explained Reardon. The session explored the benefits of artificial intelligence, big data, and business intelligence tools. How can you get energized for the Age of AI? Top tips from panelists: learn more about AI, and make a data strategy plan. Today’s Renters Have a Multi-Touch Journey Over the last two decades, we’ve gone from tracking walk-ins and phone calls to embracing comprehensive CRM systems. On a panel moderated by Yardi’s Esther Bonardi, Holli Beckman from WC Smith, Israel Carunungan from Greystar, and Mia Wentworth from CWS Apartment Homes discussed multi-touch lead attribution, a model for tracking and weighing touchpoints in the lead-to-lease cycle. How can smart marketers improve lead tracking? “Dig into it, study it, and it can open a whole new world,” advised Bonardi. Learn more about multi-touch lead attribution and download our free eBook. Sustainability Wins At Friday’s Apartmentalize session, panelists including Yardi’s Martin Levkus explored resident engagement through energy efficiency. In a recent National Apartment Association survey, windows were the top sustainability item residents cared about. For one panelist, energy efficient windows resulted in a $75 per month...

ASHA Heads to Utah Jun17

ASHA Heads to Utah

Yardi returns this year as a sponsor of the American Seniors Housing Association (ASHA) Mid-Year Meeting in scenic Park City, Utah, taking place from June 27-28 at the Grand Summit Hotel. ASHA is expecting around 175 executive members to attend. ASHA’s meetings, which are complimentary and open only to Association members, are stimulating and thought-provoking gatherings of the nation’s top senior housing professionals. ASHA meeting participants share information and business insights, debate industry issues and hear nationally recognized speakers. As stated on the ASHA website, the generous sponsorship the Association receives for its events and research makes it possible to host the senior living industry’s premier executive meetings and also remain at the forefront of major research initiatives. “Yardi is delighted to support conferences and events such as ASHA’s meetings, where senior living industry leaders get together to exchange insights, explore opportunities and discuss important issues facing the industry,” said Richard Nix, senior director of senior living at Yardi. ASHA also has the largest senior housing political action committee focused on supporting federal candidates who understand and promote the interests of senior housing. ASHA’s lobbying team has extensive experience on Capitol Hill, and works to educate policymakers about the industry. To educate and help consumers, ASHA maintains the where you live matters website to keep seniors, families and other influencers informed about senior living options and innovations to enable empowered decisions. Yardi provides a complete software platform with services designed to move the senior living industry forward by optimizing care and helping businesses of every size succeed. Learn about Yardi’s single connected solution for senior living or watch a short...

CALA Conference May25

CALA Conference

If you’re attending the California Assisted Living Association (CALA) 2018 Spring Conference & Trade Show, along with 800 other professionals who will engage in important issues and explore opportunities for the assisted living industry, Yardi is excited to see you there. With the theme “elevate,” to acknowledge that senior living professionals are continually seeking ways to improve and enhance their services, the event is set for June 4-6 at the Hyatt Regency Sacramento and Sacramento Convention Center in California. Assisted living, memory care and continuing care resident community operators come together at CALA’s spring conference to participate in active learning, engage in critical discussions, and hear from outstanding presenters with a broad range of expertise within and outside the profession. Sessions will cover resident and dementia care knowledge and practices, legal and regulatory awareness, leadership and staff culture along with sales and marketing strategies. Attendees expect to walk away with ready-to-use information, ideas, and best practices that both challenge and inspire them. In addition to not-to-be-missed educational sessions, the conference also provides networking and socializing opportunities including a wine tasting event on Monday, June 4 and a cocktail reception on Tuesday, June 5. Yardi is sponsoring the luncheon general session on Wednesday, June 6 at 12:15, where featured speakers Matthew Emerzian and Cindy McCann will discuss “Creating a ‘You Matter’ Culture” that touches both residents and employees in assisted living organizations. View complete details about the luncheon, speakers and sessions in the conference brochure. While exploring the trade show exhibitors, you’re invited to discover Yardi’s single connected solution for senior living by visiting Booth 50, and while you’re there, enter for a chance to win a Bose Bluetooth Speaker. We look forward to meeting you in...

YASC Scavenger Hunt May20

YASC Scavenger Hunt

Join the social media photo scavenger hunt at YASC 2017 in Washington, D.C. This is a great way to network with fellow attendees, explore the conference offerings, and learn about Yardi’s history, products, and values. We invite you to jump in on the fun! It’s easy to participate: Snap and post photos of scavenger hunt items on Twitter and Instagram Tag posts with the event hashtag, #YASC2017 Winners will be announced on social media Thursday, May 25, starting at 9am EST Rules: Snap and post on Twitter or Instagram using #YASC2017. Accounts must be public for posts to be visible during contest. There are lots of fun prizes, so don’t miss out!  YASC photo scavenger hunt list: At the YASC Registration Desk A General Session photo Networking at lunch or a break A Washington, D.C. landmark (outside the hotel) With a Yardi staff member (look for the Yardi shirts) Visit Knowledge Central In a course or panel session Selfie with your team or YASC attendee At one of the YASC receptions A favorite moment at YASC Questions?  Visit the Networking Lounge in Columbia Hall of the Washington Hilton, message Yardi on social media, or email us at...

NAA 2016 Jun21

NAA 2016

The Yardi team traveled from all corners to attend the annual National Apartment Association (NAA) Education Conference and Exposition in San Francisco last week. More than 9,200 apartment industry professionals joined us for one of the biggest shows of the year. We participated in educational sessions, scoped out new trends, and had a blast meeting with clients and colleagues in the multifamily space. 7 Things We Learned at the 2016 NAA Education Conference and Expo Googlers Have It Good On Wednesday, our friends at Google took us (and some lucky clients) on a tour of the Googleplex in Mountain View. Between the campus bikes, nap pods, and friendly sculptures, their corporate culture is every bit as fantastic as we expected. Michael Strahan Wants to Be the Male Oprah He said so himself! NFL Hall of Famer Michael Strahan was the keynote speaker on Thursday. He discussed motivation, overcoming obstacles, and maximizing your career. He also talked real estate. “I love real estate. It’s a passion of mine. I am a big fan of real estate fixer-uppers. I’m good at demo. If you can’t hit a quarterback, hit a wall,” he joked. Strahan shared that it’s particularly important to him to acknowledge and thank everyone he works with – whether it’s a producer, make-up artist, or the custodial staff – noting that “everyone makes the ship run.” We couldn’t agree more. 3. ENERGY STAR Ratings Aren’t Just for Appliances It turns out that buildings can have ENERGY STAR ratings, too. On a panel moderated by Yardi’s Gene Cattani, Michael Zatz, manager for ENERGY STAR Commercial Buildings at U.S. Environmental Protection Agency (EPA), desc ribed how the EPA recently launched an aggressive multifamily energy scoring system. ENERGY STAR now has more than 30,000 multifamily properties using...

2016: Yardi Training Events Jan20

2016: Yardi Training Events...

As 2016 begins, the new year will bring new training opportunities for Yardi clients. Yardi is expanding its event offerings to provide more opportunities for clients to learn about our products, address technical challenges, network and socialize. Of course, the extremely popular Yardi Advanced Solutions Conference, known as YASC, will return for another year of training, networking, and fun. With 16 years of success as a venue for client education, YASC is now global, with biannual events in North America and annual events in Australia, Asia, Europe, and the Middle East. Learn more about the international conferences here. YASC events in North America will return to Washington, D.C. from June 1-3, and to Anaheim, Calif., from Sept. 21-23. These three day conferences will feature panels, expert speakers, and 200+ sessions on a variety of products and services for all markets. Drop-in labs will offer attendees one-on-one instruction from our product experts. Conference content will be tailored to many professional levels, including executives, IT professionals, accountants, marketers, trainers, and site level property managers. Early bird registration information and conference details for YASC in Washington, D.C. is available now, and can be found here. Details and registration information for YASC in Anaheim will be available soon. New for 2016, Yardi is pleased to launch Yardi Forums, which are smaller and more focused training sessions for specific market segments. Yardi Forums are an opportunity to dive deep into training about the software platform and solutions you use daily. The Yardi Forum events are two day events including sessions on the products and services available for featured markets. Attendees will hear from Yardi experts and industry leaders on ways to best utilize your Yardi software, enhance your business efficiency, and improve employee productivity. The Yardi Forums are designed...

Global YASC Events Dec02

Global YASC Events

With events in London, Sydney, and Singapore, Yardi’s continued expansion of its worldwide advanced software training offerings was well-received by clients in November 2015. The Yardi Advanced Solutions Conference, with a strong foundation of support from the company’s U.S.-based clientele, will continue to grow in 2016. “Offering YASC to our overseas clients is a product of our steady global growth and our desire to maintain leadership in software solutions for commercial, residential and investment management,” said Neal Gemassmer, vice president of international for Yardi. “YASC gives users the opportunity to refresh their familiarity with existing products, learn about new ones and build relationships with Yardi employees and each other.” In London on Nov. 7-9, 240 clients joined Yardi product experts for two days of training classes, product roadmap updates, dining and entertainment, one-on-one support, and more. YASC Europe was held at 8 Northumberland Avenue in London and focused on the European commercial, residential, and investment markets. In Sydney on Nov. 16-18, more 110 clients joined to attend 40 classes included advanced training on Yardi’s software suite, presentation of the forthcoming product roadmap, and insight into regional market trends. In Singapore on Nov. 23-24, more than 80 clients joined to attend 20 classes that were offered with similar themes. Classes were tailored for executives, product users, and technology professionals who could learn about Yardi solutions such as Orion Business Intelligence, COMMERCIALCafé, Commercial LeasingPad, and Advanced Budgeting and Forecasting. For the first time, the Yardi Lab, where clients can work one-on-one with technical experts to troubleshoot individual software issues, was offered at both #YASCANZ and #YASCAsia. Clients attending the event shared positive feedback on the programming, as well as the tasty breakfasts, buffet lunches, and tea breaks. With unique entertainment at each venue, the reception events...

Takeaways from NAA Jun29

Takeaways from NAA

The National Apartment Association’s annual education conference and exposition brought hundreds of apartment industry professionals to sunny Las Vegas. The week-long event drew a record-breaking 9,000+ attendees to the conference, which was held at the Mandalay Bay Resort from Tuesday, June 23 to Saturday, June 27. The conference kicked off on Tuesday with a celebrity expert “Game Changer” series that focused on personal growth experiences and lessons learned in business. With over sixty industry-focused workshops, the conference offered attendees eight tracks of sessions. The tracks included specialized sessions in Human Resources, Leasing, Legal Issues, Maintenance, Marketing, Operations, Special Needs Populations, and Technology. Particularly helpful, the conference smartphone app allowed conference attendees and exhibitors to view speaker bios, access session descriptions, build customized daily schedules, and find exhibitor booth locations. #NAAEduConf always gives attendees new ideas to consider, and here are three big takeaways from 2015. Generational sub-markets are more complicated than we thought. The housing industry has had a keen focus on the maturation of the Millennial generation, which includes individuals born between 1981 to 1997. A renewed interest in other generations, such as Baby Boomers and Gen Z, was an emerging theme at this year’s NAA conference. The population of aging Baby Boomers in the United States is anticipated to reach 73 million by 2030. The apartment industry is seeing many now senior Boomers selling their homes and searching for tech-friendly senior living communities. Additionally, college-bound Gen Z will be a generation to follow, as they are predicted to become the most technologically advanced and largest college-bound generation to date. Each of these growing populations will have different needs and desires when it comes to housing, and the apartment industry is wise to take a deeper look into the complicated intricacies of each...

YASC DC 2015 May19

YASC DC 2015

WASHINGTON, D.C. – Yardi’s largest ever Advanced Solutions Conference launched Tuesday, May 19 at the Washington Hilton. Nearly 1,500 clients are attending the three-day event, which continues through May 21. Remarks from Yardi founder and CEO Anant Yardi began the day. “Clients are at the heart of what we do,” Mr. Yardi said. “Our focus is your success. And there are two guiding principles for us: Customer service and innovation.” Since 1984, California-based Yardi Systems has become a global real estate technology leader, with 36 offices, clients in 80 countries, 10 data centers, and software platforms serving more than a dozen real estate verticals. “We started in Europe 10 years ago, and that growth has really continued,” said Rob Teel, senior vice president, global solutions. The company will soon add additional data centers in Dubai and Singapore. Yardi also provides an array of strong ancillary service products, nationwide real estate market data, and real estate focused digital media. Over a period of strong growth for the company during the last decade, Mr. Yardi has placed the focus on customer service and support. The semi-annual YASC conferences, now expanded beyond the U.S. to include regional events in Australia, the UK, and Singapore, is first and foremost an opportunity for clients to dialogue with Yardi personnel. The  feedback they provide on Yardi products is vital to ongoing upgrades and enhancements to the software. Mentioning sharing economy successes Airbnb and Uber, Mr. Yardi said that the company’s focus in the coming months and years will be to continue to streamline and simplify its products and platforms. “You might say, what do (Airbnb and Uber) have to do with real estate? But it’s interesting to note that both of them simplify transactions we do on a daily basis...

AIM Highlights May05

AIM Highlights

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English  bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and Leasing Operations for WC Smith. Beckman was speaking on a panel focused on creative lease up strategy on Day Two of the 2015 Apartment Internet Marketing Conference. Joined by Billy Pettit, Senior Vice President of Pillar Properties, and Gianna Negretti, Marketing Account Director at Alliance Residential, the panelists broke down ways to use social media, local business relationships, blogger influence and location as advantageous resources. Beckman impressed the crowd with the story of Emmy the 2M pup (pictured), who not only acts as a therapy dog for residents of the 2M community, but helped the leasing team get national media attention for the property when a story about her escalated from the D.C. blogosphere to the Huffington Post and the Today Show. But more important from a leasing perspective, the publicity helped Beckman and her team lease 2M without offering rental concessions, which many competing properties in the neighborhood were using to entice prospects. Emmy now has nearly 2,000 followers on Instagram and continues to spend her days in the 2M leasing office and nights with the property manager. Residents in need of puppy time can “borrow” her for an hour for a walk or a visit to the on-site dog park. Capitalizing on a location that may have seemed less than ideal, Pettit shared the approach that Pillar Properties took to lease up Stadium Place, a 500 unit development next to the Seahawks Stadium, but also adjacent to...

4 Social Takeaways Feb09

4 Social Takeaways

At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, adhering to established best practices will help you find success. To that end, we pulled four actionable social media tips from four of the top speakers at the conference that you can put into effect at your multifamily communities immediately. No advanced budgeting or special software required! Think Like A Consumer Joie Healy, Senior Manager Social Media Communications at Cisco “When producing social content, ask yourself: why do I care?” advises Healy. Stressing that all social communication is a conversation with your potential customers, she cautions against acting as bullhorn that broadcasts complicated messages about your business. Instead, use clear concise language to identify with prospects. One easy social media marketing strategy that Healy suggests is to take advantage of national events and holidays – things your customers will already be talking about – and then put your brand’s spin on them. Check out this great example from Cisco’s Twitter account. Use Resident Photos Ian Greenleigh, Author of The Social Media Side Door Using resident photos of your community on social is one way to get around common budget and time barriers. Greenleigh points out that 63% of people trust customer photos more than company photos. If you find positive images of your community that residents are posting on Facebook, Twitter or Instagram, you can ask for permission to use them in your own marketing using Greenleigh’s magic phrase: “Hi <name>, great photo! Mind if we use it in our marketing materials? We’ll always attribute it to you.” More often than not, you will get a positive response (just be sure to give the resident photo credit). In fact, there’s a good chance they will share brand posts that use their photos with their social media circles, instantly expanding your reach! Address Negative Reviews Morgan Remmers, Manager of Local Business Outreach on Yelp Morgan Remmers works at Yelp, so she knows a little something about how to address negative reviews… and how not to. Instead of ignoring negative reviews and hoping they’ll go away (they won’t), she advises businesses to do the following when a negative review inevitably pops up online: stop, drop, and roll. Stop: Do not respond with your gut reaction. Take a minute or even a night to reflect. Drop: When you do start crafting a response, drop your attitude and defensive tone. Have someone who is less close to the situation review your message. Roll: After you respond, let the negativity roll off your back. You have made an effort. What happens next is up to the reviewer. Ask For Client Feedback Jen Picotti, Senior VP of Education and Consulting at SatisFacts Another way to manage your online reputation is to be proactive about getting positive reviews. In the 2015 Online Renter Study by SatisFacts Research, it was discovered that 61% of residents are willing to post a positive rating or review if asked. However, less than 16% have ever been asked. That’s a lot of missed opportunities! Reputation management is critical on social media. Take control by actively requesting reviews.  In 2015, your social media channels should not be about promoting your business. They should be about helping your customers. It’s time to think like a consumer, use more photos, tackle negative reviews and ask for positive ones. How do you use social media to promote the resident experience at your...