Tag: Google

Optimize Your Profile

Google Business Tips for Apartments

You’ve probably heard the saying, “You never get a second chance to make a good first impression.” Think of your Google Business Profile (GBP) as your business’ digital first impression; it’s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of […]

Marketing

YMF New Orleans

3 Quick Takeaways

The Yardi Marketing Forum took New Orleans by storm earlier this month. This sold-out event drew top multifamily property marketers from across the country to The Big Easy for three days of fun, education and networking. View the photo album for a behind-the-scenes look. Attendees enjoyed focused attention from Yardi team members and exclusive guest […]

Technology

New from Google

Hardware Focus

Earlier this month, Google launched eight new hardware products — two versions of the Pixel 2, a new Daydream VR headset, two new Google Home speakers, an AI camera dubbed Google Clips, AI-enhanced headphones called Pixel Buds and the Pixelbook laptop. The second-generation family of consumer hardware products seems an effort to make up for […]

Uncategorized

Trojan Apps

Tech Security

Google pulls 300 apps from Play Store after embedded malware triggers DDoS attack.

Marketing

Case Study

RentCafe Reach + Westdale

A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, […]

Technology

A Smarter Vacation?

Google Trips App

A lot of work goes into planning a vacation these days. From airline and bus tickets to hotel reservations, you’re making a lot of plans and getting a lot of emails. It can be hard to find what you need when you’re in a hurry on the road. The Google Trips App is a travel […]

News

Renewable Power

Google's energy business plan

After signing its first agreement to purchase all the electricity from a 114-megawatt wind farm in Iowa in 2010, Google set the target to be powered 100 percent by renewable energy only two years later. According to one of the company’s latest blog posts on the initiative, the said target will be reached in 2017, […]

News

NAA 2016

Behind the Scenes with Yardi

The Yardi team traveled from all corners to attend the annual National Apartment Association (NAA) Education Conference and Exposition in San Francisco last week. More than 9,200 apartment industry professionals joined us for one of the biggest shows of the year. We participated in educational sessions, scoped out new trends, and had a blast meeting […]

Technology

Google Home

Answering Your Questions

The latest Google I/O Developer Conference introduced Google Home, a compact Wi-Fi-connected speaker that’ll allow you to talk to your house and the internet. Virtual assistants powered by artificial intelligence are no longer a new thing, in fact, the niche has become the new battleground for consumer technology. Apple’s Siri, Microsoft’s Cortana and Amazon’s Echo […]

Marketing

Voice Search

Quick Best Practice Tips

Voice search is growing at an incredible pace. As we write content, we need to adapt to its unique format and language. Search Engine Land reports that voice search has risen significantly in the past year. Nearly 42 percent of users adopted voice search in the last six months alone. During our recent Open Café […]

Marketing

Google Local Pack

Searchability = Profitability

Do you want your listings to appear at the top of Google search results? Of course you do. Capitalizing upon your Google Business Listing is the first step towards a higher ranking. During our recent Open Café session, we polled 100 users from across the U.S. to learn if they maximize the potential of their […]

Technology

Project SkyBender

5G Network Delivered by Drone

Google’s playfulness in domains ruled by curiosity and ambition is never-ending. The giant seems to be working on a new and very secretive project dubbed SkyBender, as reported by The Guardian. This is a new Internet-in-the-sky program designed to bring the next-generation 5G network. Unlike Project Loon, but part of the Google Access team that […]

Marketing

Online Marketing

Moments that Matter

It’s a fact: today’s renters want to do everything online. That means they want to use the Internet to find and research an apartment and even make a buying decision – sometimes without visiting the community. Is your property management business up to speed? The savvy apartment marketer needs to understand what Google calls “micro-moments” […]

Technology

Fiber for Frisco

Google to use existing cable

The dormant fiber-optic cables beneath San Francisco will soon awaken. Google parent Alphabet Inc. wants to expand its gigabit Internet service to parts of San Francisco, specifically apartments, condos, and affordable housing units. In most cities Google has wired, the company built its own physical infrastructure to support the service. The company installed network cables […]

Technology

Drone Deliveries

Could be around the corner

Drones are unstoppable. Within the next one to three years we’ll receive our orders via drones if the private sector and government work hand in hand. Giants like Google and Amazon, and Wal-Mart have all announced working on developing their own fleet of drones to ship orders. The main setback remains the number of regulatory […]

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