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Recent world events surrounding COVID-19 have led us all to adopt new consumer behaviors, and it’s likely that many of these behaviors will stick. With that in mind, it might be time for us to revisit our approach to apartment tours. Did you know that 80% of renters seriously considered just four or fewer properties […]
05 / 30 / 20
Creating Community
Traditionally, creating a sense of community has been a great way to make residents feel at home, leading to positive reviews, referrals and increased renewals. Multifamily properties host happy hours, movie nights and exercise classes to help renters connect with each other and the property team. They create and update shared spaces and amenities to […]
04 / 29 / 20
Mobile Branding Matters
Take a guess. How much time do you spend on your phone every day? Add up all those downward glances, text replies, phone calls and photo filters. If you’re like the average American, you spend 5.4 hours on your smartphone. And if you’re like me, that’s way more than you expected. Those numbers come from […]
01 / 28 / 20
Multifamily Social Summit
As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a key sponsor and content partner. The conference is the industry’s only event targeted for property management firms with a focus on leveraging social media and content marketing […]
01 / 24 / 18
Emoji Marketing
Do you speak emoji? If you don’t, you might be finding yourself increasingly in the minority as emojis—defined by Google as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication”—gain momentum as a form of universal, nonverbal communication. These sometimes-silly little pictures are being embrace by more than […]
11 / 17 / 15
Quick Social Tips
The basics of native marketing for social media have helped you get started. It’s the nuances of daily content development that will firmly establish your roots and nourish respect among your fan base. We’ve got four content tips that can grow your social media from a seedling into a sprawling success! Blend In But Don’t […]
09 / 23 / 15
Minimizing Risk
In the days after Malaysia Airlines flight MH370 mysteriously disappeared en route to Beijing in mid-March, PR and crisis management experts around the world watched the news and cringed. “I’m not so sure that you stay off their airline or their brand is ruined, but right now I don’t feel too good about Malaysia Airlines […]
06 / 02 / 14
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