Geneva Ives

AUTHOR

Geneva Ives is a senior marketing manager at Yardi. Based in Santa Barbara, her focus is on marketing strategies for multifamily. If you want to talk about content strategy, search optimization, food or knitting, feel free to get in touch.

Blog Filters

Showing 61-75 of 96 results

sortby_icon
down_icon

User Behavior

If you’re at all involved with property marketing, you’ve probably been part of more than a few discussions about property marketing websites and their ability to convert prospects to leads and leads to leases. Great web conversions depend on your ability to truly understand your website visitors. How do they behave on your sites? What […]

08 / 16 / 16

Marketing Q&A

Our second Yardi Marketing Forum of 2016 is coming up next week, and we couldn’t be much more excited! Multifamily marketers from across North America will meet us in Seattle to talk tech, trends, and best practices during this multi-day conference. Talented guest speakers – from within and without the real estate industry – are […]

08 / 10 / 16

3 Mobile Musts

Property managers are busy people. It seems like there is always more to do! Paperwork and desktop data entry can really slow you down, especially when you need to be onsite. No one can be in two places at once. Fortunately, today’s technology is making it easier to work more effectively from anywhere. Mobile tools […]

08 / 01 / 16

NAA 2016

The Yardi team traveled from all corners to attend the annual National Apartment Association (NAA) Education Conference and Exposition in San Francisco last week. More than 9,200 apartment industry professionals joined us for one of the biggest shows of the year. We participated in educational sessions, scoped out new trends, and had a blast meeting […]

06 / 21 / 16

Touching base: 4 critical times to follow up with renters

Optimize your follow-up strategy by checking in with prospects and residents at these four critical times.

05 / 09 / 16

Genius Gathering

A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum of 2016. This bi-annual event for Yardi Marketing Solutions clients combines learning, networking, and fun for an unforgettable three-days. Take a look at some of the highlights from our time in Nashville: Google‘s Presentation We always look forward to […]

05 / 02 / 16

Online marketing: Moments that matter

It’s a fact: today’s renters want to do everything online. Is your property management business up to speed?

03 / 31 / 16

EPMS Scores

Established in 1984, Ellis, Partners in Management Solutions, (EPMS) is one of the multifamily industry’s most respected providers of management and marketing consulting services. EPMS’ management mystery shopping reports have made it an industry standard in the performance evaluation of leasing professionals. EPMS scores are a very effective way to tell if your leasing staff […]

03 / 29 / 16

Renter Preferences

The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]

03 / 21 / 16

Winning Websites

Curb appeal. It’s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]

02 / 24 / 16

Net Promoter Scores

Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]

01 / 25 / 16

Concierge Service

Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]

01 / 07 / 16

Adding AdWords

By now we’re sure you’ve heard of Google AdWords, those pay-per-click (PPC) ads that pop up in search results on the largest search engine in the world. Whether you do a Google search from your desktop or mobile device, you’ll see them—serving up the most relevant results to get you to click through to the […]

01 / 04 / 16

Meet The Staff

No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it! Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s […]

11 / 20 / 15

Emoji Marketing

Do you speak emoji? If you don’t, you might be finding yourself increasingly in the minority as emojis—defined by Google as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication”—gain momentum as a form of universal, nonverbal communication. These sometimes-silly little pictures are being embrace by more than […]

11 / 17 / 15