Meet The Staff

No, we’re not talking about meeting our staff.) Today we’re talking about introducing your staff to your residents: how and why you should do it! Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s a good team building exercise.

Written by Geneva Ives

11 / 20 / 15

2 min read

No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it!

Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s a good team building exercise. For another, it brings life and personality to your communities. Your property is more than just a collection of buildings. It’s a nice place to live, staffed by a group of people who really care. When you create that personal connection with both residents and prospects, you drive leases and increase retention.

There are many ways you can share staff member stories with your audience. You might include a staff spotlight in your newsletter, showcase team photos on your Facebook page, or write an “employee of the month” post on your blog. Or you can create an infographic like the one we made below using Canva (it was easy, we promise) and share it everywhere—from your social media channels to your move-in email.

MeetTheStaff_Infographic

If you use RentCafe as your property marketing platform, you can use the easy social media posting tools and email manager to get your infographic or message out in a snap.

However you choose to showcase your team, here are a few tips to increase engagement:

Focus on staff members that prospects and residents interact with, like leasing agents, property managers, and maintenance workers
Include a photo – having smiling, happy faces associated with your property never hurts
Add a fun tidbit that speaks to the unique personality of your team member
Encourage residents to help you recognize exceptional employees via email and social media

While we’re on the topic, if you happen to have had a nice interaction with any Yardi unit, department, or even team member, we’d love it if you let us know by filling out this form right here. We can’t wait to pass along the kudos!

Has your property management company focused on a team appreciation initiative before? We’d love to hear what you did and how your residents responded

AUTHOR

Geneva Ives is a senior marketing manager at Yardi. Based in Santa Barbara, her focus is on marketing strategies for multifamily. If you want to talk about content strategy, search optimization, food or knitting, feel free to get in touch.

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