Posts by: Geneva Ives

Holiday Marketing

Property Management Strategy

‘Tis the season for… leasing? Sure! Any time of year can be a good time to ramp up your leasing and renewal efforts when you take a seasonal approach that builds relationships and excitement around your business. Make sure your occupancy rates don’t cool down this season with five holiday marketing strategies for residential properties: […]

Technology

Special Delivery

Tech for Multifamily Mail

The holidays are coming… and with them comes a huge increase in resident packages! Are you ready? If that thought made you shudder a little bit, you’re not alone. Apartment communities and high-rise buildings see a dramatic influx of deliveries during the months of November and December. The question of how to deal with them […]

Marketing

Local Listings

Google Shakes It Up

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

People

Karen Kossow

Genius at Work

Community Realty Company is a leader in property management, leasing, and asset management for income producing properties in the Washington D.C. area and beyond, enhancing values for owner-investors and known for providing an exceptional tenant experience. We recently enjoyed an interview with Karen Kossow, Community Realty Company’s Vice President of Marketing. She talked about industry […]

Marketing

Nudge Marketing

Give Prospects an Extra Push

Have you heard of nudge marketing? If you haven’t yet, you will soon! This type of marketing is making waves as a more effective way to convert prospects. Learn what it is, why you should use it, and how to apply it to property marketing. What is nudge marketing? Nudge marketing is a kind of […]

Marketing

Leasing Genius

Top Survey Results

Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]

Marketing

Leasing Quiz

Leasing Strategy Geniuses Needed

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

Marketing

Be Responsive

Google Will Reward You

It’s increasingly apparent that the future of computing is moving from one type of screen – traditional desktop monitors – to many types of screens with a multitude of different sizes and resolutions. But computers themselves aren’t driving this sea change, consumers are. Today’s online renters are using laptops, tablets, phones and even watches to […]

Marketing

Genius Quiz

Calling All Marketers

Are you a property management marketing professional, social media specialist or operations executive? If you answered yes, we’d like to take a minute to pick your brain! We invite you to take our 5-minute marketing genius survey and share your thoughts on online property marketing and SEO in 2015. Take the Marketing Genius Survey As […]

Marketing

4 Social Takeaways

Multifamily Social Media Summit

At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, […]

Marketing

3 Best Practices

Answering Prospect Calls

When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say […]

News

Point2 Powers Portals

Web solutions for MLS' and associations

Two regional REALTORS® associations in different parts of the country announced this week that they are now running their real estate websites with the use of Point2 MLS and Association Consumer Portal, which provides consumers and real estate professionals with the most current real estate data for their area. The MLS and Association Consumer Portal […]

Technology

Big Data

Predictive Marketing + Real Estate

If you knew how visitors interact with your website, what their ages and interests are, could you serve them better? Could you use information about your clients and potential clients to create more effective marketing? That’s what the National Association of REALTORS® (NAR) aims to find out. At the 2013 NAR Convention and Expo in […]

Technology

Facebook for Business

Reaching prospects online

Your friends are on Facebook. Your boss is on Facebook. Even your mom is on Facebook. In fact, this popular online network reached over 1 billion users in May – making it the largest social platform around. So are your clients on Facebook? You bet they are. If you’re ready to reach a larger audience […]

Marketing

Corporate Content

Blog Like You Mean It

A corporate blog, when done right, is an inbound marketing machine. In fact, one study by HubSpot discovered that businesses with blogs received 55% more visitors than businesses without blogs. A blog can help both search engines and potential clients get to know, like and trust you. Blog posts that are published get indexed. Indexed […]

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