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Posts by: Geneva Ives

Technology

Operation Inbox

Clean Up Your Email

Take a minute to think about your email inbox. Visualize it. Did your heart rate go up? A recent study conducted by the University of California, Irvine attached heart rate monitors to two test groups of workers – one with access to email and the other without – and found that those with email access […]

Technology

Robotic Age

Power Up Real Estate

You might not have realized it, but there are robots among us. Thanks to dramatic advances in technology, the real estate industry has evolved rapidly over the past few decades, and those changes have not been limited to the smartphone/tablet revolution. The field of robotics has progressed rapidly, too, making it possible for property owners […]

Technology

Picture Perfect

Smart Photos Do More

Here at Point2, we help real estate agents market themselves and their properties. That means we spend a lot of time looking at listing photos. We’ve seen them all – the good, the bad and the truly incomprehensible. While we all know that evocative listing photos can promote a property by encouraging viewers to picture […]

Technology

Wired Home

The Rise of Automation

Imagine driving up to your house after a long day of work. The garage door opens without touching a button. The front door unlocks – no need to fumble around for your keys – and the lights flip on. Your TV tunes to your favorite channel before you even take off your coat. Is this […]
Responsive web design

Technology

Responsive Design

All Platforms, All Users

It’s becoming increasingly apparent that the future of computing is moving from one type of screen – traditional computer monitors – to many types of screens with a plethora of different sizes and resolutions. Smartphone and tablet sales are outpacing PCs, and innovative web-browsing technologies, like Google Glass and the iWatch, appear to be on […]
Walter Cronkite tours a home of the 'future.'

Technology

The Future Is Now

According to Walter Cronkite

Editors’ note: Geneva Ives is the marketing writer for Point2, a leading provider of online marketing solutions for real estate professionals, including custom websites, syndication tools and prospecting utilities. She will be contributing technology-oriented real estate interest posts to The Balance Sheet. It’s no secret that the team at Point2 is a little home obsessed. […]
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