Canadian Leasing
The 2017 Canadian Multi-Res Tenant Survey conducted by Informa Canada showed that 85% of renters take less than two months to find their rentals. Your marketing website and ILS listings through RentCafe are designed to help get their attention during that crucial time. But for a truly effective marketing approach that makes the maximum impact […]
10 / 16 / 17
Helping After Irma
When Hurricane Irma devastated a string of Caribbean islands and loomed off the coast of Florida, it had been less than two weeks since Hurricane Harvey made landfall in southeast Texas, displacing thousands of people from their homes. Irma was the strongest Atlantic basin hurricane ever recorded. It triggered evacuation orders for 5.6 million people […]
Case Study
A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, […]
08 / 18 / 17
Buzz Sessions
Have you heard the buzz? Yardi is hosting a new series of free thought leadership events for small to mid-size property managers across the US. These Property Management Buzz Sessions bring together industry experts and local professionals for networking, educational sessions and conversation about local market conditions. The most recent Property Management Buzz Session just […]
Marketing Automation
Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]
06 / 22 / 17
Big Time
We could all use just a little more time to get everything checked off our to-do lists. If you’re a property manager at any size property, you and your team have a seemingly endless list of daily tasks, from interacting with new prospects to taking resident payments. Fortunately, modern technology is evolving to help speed […]
06 / 06 / 17
YMF Austin
Are you familiar with the Yardi Marketing Forum? This biannual event brings multifamily marketers from across the country together for three days of fun, education and inspiration. We just wrapped up our first forum of the year in beautiful Austin, Texas. If you couldn’t attend, here are the top five marketing takeaways that were shared […]
05 / 02 / 17
Property Maintenance
Spring is here and you know what that means… it’s time to clean! Knocking down cobwebs, patching paint and completing other spring cleaning chores will get your properties ready for the busy leasing season ahead. Keeping your properties in top condition will help you attract and convert more prospects. In fact, one renter preferences study […]
03 / 27 / 17
Resident Screening in Canada
Screening prospective residents is a crucial step in creating a safe and secure community and minimizing risk to your business. Background checks and credit reports help you reduce loss from collections, evictions and legal action. No matter which decision criteria you use to screen your residents, there’s a way you could save even more time […]
03 / 20 / 17
3 Big Trends
Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re […]
02 / 13 / 17
Drive More Traffic
Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite […]
01 / 12 / 17
Kelley Shannon
Meet Kelley Shannon, Vice President of Consumer Marketing at The Bozzuto Group and marketing genius who started her professional career in accounting before changing courses to focus on brand management. “Coming from accounting where you’re looking at numbers all day, I was missing the creative piece. While I enjoyed the problem solving, I missed the […]
4 Tasks Simplified
If you’re a small to mid-size residential property manager who is looking for a way to simplify processes, you’re not alone. Landlords and property managers wear many hats, often jumping back and forth between office chores and onsite duties in a single day. The constant juggling of locations, jobs and tools can be exhausting! The […]
11 / 07 / 16
Millennial Renters
“The Millennials are coming, the Millennials are coming!” We’ve all heard some version of this over the last few years, but now they’re here and ready to rent. Are your properties positioned to get their attention? Here are six simple ways to attract more Millennials to your vacant properties. Learn how you can help them […]
09 / 06 / 16
Online Leasing
Online leasing isn’t just for the big guys anymore. If you’re a small to mid-sized property management company, technological advances in rental property management software are making it possible to complete the leasing lifecycle entirely online. Get ready to conduct more business, better business, and quicker business with a nifty little innovation: electronic signatures. Electronic […]
08 / 31 / 16
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