Geneva Ives

AUTHOR

Geneva Ives is a senior marketing manager at Yardi. Based in Santa Barbara, her focus is on marketing strategies for multifamily. If you want to talk about content strategy, search optimization, food or knitting, feel free to get in touch.

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Critical Communications

During chaotic times like the current COVID-19 pandemic, it’s more important than ever to build and maintain trust with your residents through clear, proactive and consistent communication. Here are four tips to help you navigate resident communications during a global health crisis: Lead with empathy Write a message for humans, from humans. Remember, your units […]

03 / 20 / 20

On Brand

You’ve got the location, the amenities, the staff and the software you need to manage your properties. So what’s missing? Why are apartments sitting vacant and renewals at an all-time low? It might be time to reconsider your brand. In this age of customer experience, your brand is critically important. It sets customer expectations for […]

08 / 23 / 19

Meet Melise Balastrieri

How do you get more renters to your websites? Just ask Melise Balastrieri, vice president of marketing for MG Properties Group. Using the RentCafe Suite, Melise and her team manage the marketing for more than 20,000 apartment homes across five states. First, Melise uses RentCafe to create engaging property marketing websites. Then she drives more […]

07 / 16 / 19

The Excelsior Group

How do you create a better online experience for prospects and residents? Just ask the dynamic marketing duo at The Excelsior Group (TEG). Meet Brenda Studt, vice president of marketing, and Shelly Steitz, marketing manager. Together with their team and tools from the RENTCafé Suite, they’re transforming the online renter experience to better match the […]

06 / 04 / 19

Arun Das of Pangea being interviewed about Pangea's use of Yardi software

Meet Arun Das

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent […]

04 / 11 / 19

Simple Software

At ISS World Expo in Las Vegas this week, one of the largest conferences for self-storage professionals, Yardi Breeze Self Storage made its debut. The theme of the conference focused on perfecting the self-storage customer service experience, and Yardi’s latest product enables smaller operators of storage facilities to do just that. Yardi Breeze Self Storage […]

04 / 03 / 19

YMF New Orleans

The Yardi Marketing Forum took New Orleans by storm earlier this month. This sold-out event drew top multifamily property marketers from across the country to The Big Easy for three days of fun, education and networking. View the photo album for a behind-the-scenes look. Attendees enjoyed focused attention from Yardi team members and exclusive guest […]

11 / 19 / 18

No Smoking Units

Transitioning one property to a nonsmoking policy can be a challenge. But 49 properties? That’s no small feat. NALS Apartment Homes recently undertook this task, using the communication tools in RentCafe to help smooth the process. Keep reading to learn more about NALS’ decision to roll out a nonsmoking policy, the three-phase approached it used […]

07 / 19 / 18

RentCafe Reach

We’re excited to announce that the advanced marketing services of RentCafe Reach are now available to our senior living clients. What is RENTCafé Reach? RENTCafé Reach is a set of advanced marketing services designed to help you attract more prospects to your communities. Our team of property marketing experts is available to help you with […]

07 / 06 / 18

YMF Beverly Hills

The Yardi Marketing Forum happened in Beverly Hills last week, drawing a crowd of marketing geniuses from property management companies around the country. Attendees caught a show at the legendary Magic Castle, strolled Rodeo Drive and indulged in a champagne and caviar tasting at Citizen. See the photos here. Sounds fun, right? It wasn’t all […]

04 / 20 / 18

Holli Beckman

Property marketers use lead attribution to determine where leads are coming from so they know what is working, what isn’t and where to spend their marketing dollars most effectively. But single source lead attribution models only credit the first or last source with the lease. “We know that 50% of renters visit five or more […]

04 / 10 / 18

Hitting the Mark

From online applications to maintenance and business operations, property managers work hard to juggle competing priorities while still sustaining the profitability and integrity of their buildings. Whether it’s single-family homes, multifamily apartments or commercial properties, the challenges can be complicated. Thankfully, the solution doesn’t have to be. Meet Yardi Breeze, a refreshingly simple software platform […]

04 / 03 / 18

Meet Brad Batesole

The Yardi Marketing Forum in Baltimore begins November 13! During this sold-out event, multifamily pros from across the country will join us to learn new marketing strategies from expert speakers from both within and without the real estate industry. Brad Batesole will be one of our guest speakers in Baltimore. Brad is the top marketing […]

11 / 07 / 17

Success Stories

Little makes us happier than hearing about a client’s success with one of our products. Unless that same client is experiencing success with three of our products! We recently had exactly that happen when we sat down to chat with Belinda Torres and Heather Palmer of Continental Realty Corporation (CRC) about their experience with RentCafe. […]

10 / 24 / 17

Yardi Breeze

Team Yardi brought something different to the National Association of Residential Property Managers (NARPM) annual tradeshow and convention this year: brand new software! Our staff was excited to introduce the crowd in Orlando to Yardi Breeze, refreshingly simple software designed to make work easier for smaller owners, investors and managers. This completely new platform is […]

10 / 20 / 17