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Marketing

Blogging 101: Part 2

Creating Your Content

In our previous post, we compared popular blogging platforms WordPress, Wix, and Blogger. After choosing a platform and theme, then it’s time to start writing! Create a Content Calendar Planning pays off. When you take a moment to create a content calendar, you won’t miss timely events or feel the pressure to brainstorm hours before […]

People

Tech Culture Shift

At Lowe With Yardi

Los Angeles-based Lowe is a leading national real estate investment, development and management firm in the commercial, hospitality and residential property investment sectors. In its 46 years the company has developed, acquired or managed real estate assets across the U.S. valued at more than $28 billion. Lowe manages commercial properties for institutional clients and joint […]

Giving

March for Babies

Yardi Atlanta

Yardi Atlanta recently reached and exceeded its fundraising goal for the March of Dimes walk. The office planned to raise $500 yet ended the day with $682! The fundraiser was a terrific way to boost morale and raise awareness for the upcoming March of Dimes March for Babies on April 28, 2018. The Organization March […]

Technology

Investment Tech

Improving Partnerships

A key investment management trend over the past few years is the increasing demands limited partners (LPs) are placing on their general partners (GPs) such as additional key performance indicators, fee disclosures, or a more active relationship, among others. Changes in the relationship between LPs and GPs involved in real estate investment, the maturation of […]

Technology

Apple’s Marzipan

A Dream Come True?

The iPhone is Apple’s most popular product, with superb design and flawless operating system. The Mac is a beautiful and powerful machine that turns working into fun. iPhones and Macs, as members of the same product family, communicate nicely through continuity module, but there’s one more thing that could make the experience even better. In […]

Marketing

YMF Beverly Hills

3 Tips for Marketing Geniuses

The Yardi Marketing Forum happened in Beverly Hills last week, drawing a crowd of marketing geniuses from property management companies around the country. Attendees caught a show at the legendary Magic Castle, strolled Rodeo Drive and indulged in a champagne and caviar tasting at Citizen. See the photos here. Sounds fun, right? It wasn’t all […]

News

Yardi Senior Living Forum

Welcomes Clients to Santa Barbara April 25-26

The Yardi Senior Living Forum will return to the Hilton Santa Barbara Beachfront Resort on April 25-26, 2018. The event is a targeted, intensive learning and networking opportunity designed for senior living professionals including directors, nursing staff, sales and marketing, executives and more. Attendees will gain deeper insight into the Yardi Senior Living Suite, including […]

News

Senior Living Retention

Adding Value with Activities

There is a perception that senior living residents are a captive audience. That’s not entirely true. Enhancements to dining and lifestyle services are a retention strategy for when residents and their families sit down to sign lease renewals. Let the value-add services that you offer outshine your competition. Unique Experiences Offer residents an experience that […]

News

Super Service

Valet Living Leverages Matrix

Actionable information on which multifamily markets offer the best prospects of penetration has fueled Valet Living’s rapid growth. For three years, Valet Living has used Yardi Matrix, a business development and asset management tool for underwriting and managing real estate investments, to identify the number of Class A, Class B and garden-style properties in a […]

Marketing

Blogging 101

Picking the Perfect Platform

You hear it all the time: to improve your organic ranking with Google, you need frequent, fresh content for your website. Blogging is a common best practice for keeping new content on your site while connecting with your residents. But how do you start a great blog? First, you need to select your blogging platform. […]

News

New Acquisition

Phoenix Broadband Ltd.

Yardi announced the acquisition of Phoenix Broadband Ltd., an innovative business technology firm specializing in infrastructure and hardware solutions for shared workspaces. Based in Stirling, Scotland, Phoenix Broadband is known for its Medusabusiness brand. Medusa is a service platform for managing technology resources in a shared workspace. When multiple companies share a common office space, […]

Marketing

RentCafe + AIM

New Conference Title Sponsor

Yardi has entered an exclusive three-year agreement securing RentCafe as the title sponsor of the Apartment Internet Marketing Conference (AIM). “We are excited to announce our partnership with AIM. We believe this is a great opportunity for us, for AIM and for the attendees because ultimately, we are all laser-focused on innovative digital marketing,” said Esther Bonardi, […]

Technology

Condo Tech Tips

Cut Costs, Raise NOI

It’s an exciting time for the condo industry in Canada. Facing tech disruption, new building, increasing regulation and competition, condo companies need to rethink — and even reinvent — the way they do business. To improve operational performance and increase NOI, condo managers need software platforms that deliver actionable analytics and integrated online services. A […]

Marketing

Holli Beckman

On Multi-Source Lead Attribution

Property marketers use lead attribution to determine where leads are coming from so they know what is working, what isn’t and where to spend their marketing dollars most effectively. But single source lead attribution models only credit the first or last source with the lease. “We know that 50% of renters visit five or more […]

People

Society of Women Engineers

Marisa Ceppi, Yardi Energy

Engineers are the brain and muscle behind the Yardi technology that makes property management (and property managers’ lives) easier. When Marisa Ceppi proposed the idea of presenting at the Society of Women Engineers 2018 National Conference (We’18), it was met with unbounded support from her teammates. The SWE We ’18 Conference Ceppi, Yardi Energy Account […]
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