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Providence Place

Senior Living Success

“You can’t manage what you don’t measure,” says Gino Gentile, VP of sales and customer service for senior living provider Providence Place of Pennsylvania. Providence Place needed integrated software to handle lead management at its five senior living properties. It became clear to Gentile that streamlining Providence Place’s operations on a centralized platform would help […]

Marketing

Increase Leads

With RentCafe REACH

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. […]

Giving

UCSB TMP

Yardi supports tech education

One of the most innovative programs on the UC Santa Barbara campus, the Technology Management Program (TMP) benefits students, employers, and the community at large. The TMP focuses on practical applications of tech and engineering skills in the workplace, and now offers a fast-tracked master’s degree program for those wishing to further their education. “We […]

News

5 Hottest Markets

For Senior Housing

In many cities, senior housing growth has plateaued. Over saturated markets have led to stagnant occupancy rates. According to the National Investment Center for Seniors Housing and Care, 2017 ended with the national occupancy rate at 88.8 percent, down 70 basis points year-over-year. The greatest stagnation takes place in markets with low barriers to entry, […]

Marketing

Blogging 101: Pt 5

Sharing Your Content

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]

News

Apartment Jobs

Snapshot from NAAEI

The National Apartment Association Education Institute (NAAEI) now issues monthly reports called the Apartment Jobs Snapshot. The report includes an overview of the job market as well as a special highlight for a key position within the industry. Creating the Report The report addresses concerns faced by NAA members for years: a lack of comprehensive […]

News

CRE Tech

Boom or Bust? Experts Weigh In

“CRE Tech Industry—Boom or Bust?” was the question posed in a recent Realcomm-hosted webinar. The answer will depend on technology providers’ ability to differentiate themselves and deliver solutions that create value for building owners and operators, according to a panel of real estate technology suppliers, investors and users including Yardi’s Alex Stanton. The five webinar […]

News

May Holidays

Fun Multifamily Celebration Ideas

The month of May has a ton of holidays. You don’t have to keep up with them all, but highlighting a few can be a rewarding way to engage residents. Here are a few May holiday ideas that can help to build loyalty and boost resident retention. May 6, National Nurses Day May 8, National […]

People

Better Homes

Real Estate in the UAE

Better Homes LLC in the United Arab Emirates takes pride in seeing things just a little sooner than almost everybody else. Linda Mahoney formed the company in 1986 after noticing the lack of professional real estate companies in Dubai, the country’s largest city.  Since then, she and her team have dedicated themselves to understanding their […]

Marketing

Blogging 101: Part 4

3 To-Dos Before Publishing

Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]

Marketing

Blogging 101: Part 3

Creating Great Images

Once you’ve chosen a blogging platform and written content, the next step in creating an engaging blog post is to include great media. Media includes visuals such as photographs, infographics, illustrations, and videos. For today’s post, we will focus on photography. Most modern smartphones are adequate to take a great image for blog posts and […]

News

CycleMAYnia

Bike to Work this month

CycleMAYnia returns to the Central Coast from May 1-31, 2018. The “Bike Month” encourages people of all ages and biking abilities to get out and ride. Established in 2005, the regional event promotes good clean fun through activities hosted by local businesses, organizations, and community members. This year’s CycleMAYnia will feature 40 bike rides and […]

News

Workplace Honor

For Yardi’s Central Coast Offices

Yardi follows up being named one of Glassdoor’s top places to work in the U.S. with a local honor for its Santa Barbara and Oxnard offices from the Pacific Coast Business Times, a local news outlet covering area companies. Yardi joins an elite group of 25 firms in the Santa Barbara and Ventura/Oxnard area recognized […]
Leasing agent touring prospects.

News

Simplified Screening

ScreeningWorks Pro Delivers

Screening applicants manually and using paper reports that require further research slows your staff down — and can cost you your best prospects and valuable leases. Here’s some good news: replacing a paper-based process for qualifying applicants and converting them to residents is easier than you might think. Clients already know that approving quality residents […]

News

8 Disruptive Trends

For Multifamily Design

Multifamily housing is changing more rapidly than ever before. The National Multifamily Housing Council recently released the Multifamily Disruption report. It highlights eight major trends that are changing the way we design and marketing apartments. 1. Robotics Tech research consultants at Gatner estimate that 26 billion devices will be connected through the cloud-based Internet of […]
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