Tag: Multifamily

New Kind of Cozy

My Micro NY

What can you get for less than 400 square feet? How about a gym, a roof terrace, stainless steel appliances and the chance to finally ditch the roommates and lay claim to your own slice of paradise. That’s the option currently being offered by Carmel Place, New York City’s first ever micro-unit development. Originally called, […]

News

2016 Real Estate Trends

New year brings similar questions

For both the residential and commercial real estate markets, 2015 brought questions. Would interest rates rise? Would Millennials buy? Would the market keep rising, or are we on the verge of another bubble? As the year draws to a close, these questions remain, though the prevailing mood is optimistic. While the overall market continues its […]

People

Michael Pestronk

Post Brothers Apartments

Over the last eight years, Michael and Matthew Pestronk, CEO and President of Post Brothers Apartments, have created a unique brand of Class A apartments for the Philadelphia market. Their latest major project is no exception. Presidential City, a John McShain project built in the early 1950’s that Post Brothers acquired in 2012 for $51 […]

News

Executives of the Year

Steve and Randy Fifield

You may think the secret to success is money, recognition or luck, but Steven and Randy Fifield, MHN’s 2015 Executives of the Year, shared that their success started with peanut butter and jelly. At the annual Multi-Housing News Excellence Awards on October 14th at Club 101 in Manhattan, the Fifields engaged in a panel discussion with […]

Technology

Special Delivery

Tech for Multifamily Mail

The holidays are coming… and with them comes a huge increase in resident packages! Are you ready? If that thought made you shudder a little bit, you’re not alone. Apartment communities and high-rise buildings see a dramatic influx of deliveries during the months of November and December. The question of how to deal with them […]

News

Modular Multifamily

Time + Cost Efficiency

Modular single-family homes are old news in the United States. Modular multifamily, however, is just catching on. American multifamily firms are experimenting with modular apartments—and they love the results. Residential modular construction in the US has increased by 32.8 percent since 2007 according to the Modular Building Institute. The boost in projects comes as builders […]

News

Improve Focus + Morale

Recovering from Summer Sales

In multifamily, summers can be intense. Resident turnover is at its highest, career development conferences hit their peak, and you’re caught working with a skeleton crew because part of your staff has cashed-in on its vacation hours. Now that school has started, things may have calmed down, but your head is still spinning. These three […]

Marketing

Quick Social Tips

For native marketing success

The basics of native marketing for social media have helped you get started. It’s the nuances of daily content development that will firmly establish your roots and nourish respect among your fan base. We’ve got four content tips that can grow your social media from a seedling into a sprawling success! Blend In But Don’t […]

News

Fall Staging Tips

Property Management

As a property manager, taking the time to stage your property shows prospects that you’ve got it together. You are prepared, detail-oriented, and organized. You want guests to feel welcomed and comfortable on your property. Such nonverbal marketing turns prospects into tenants. The decorating tips below will make your last-minute fall decorations quick and simple. […]

Marketing

Local Listings

Google Shakes It Up

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

News

Waterfowl Invasion

Ducking Ducks and Geese

If you find waterfowl descending upon your property twice a year, you are not alone. There are thousands of multifamily properties just like you that are unfortunate enough to rest along waterfowl flyways. You are not alone. We are here to help. Unless you’re a hunter, you probably didn’t notice the release of the 2015 […]

News

Hurricane Season

Prepping Your Residents

Hurricane season is upon us, and it will linger until the end of November. Fortunately for the continental US, the storms seem to have forgotten their curtain call! It’s unlikely that their delay will last forever, though. Use this downtime to make sure that your residents are prepared for nature’s fury. Make hurricane preparedness fun! […]

News

Better Protection

Requiring Renters Insurance

Think your landlord insurance is enough? Think again. Recent studies examined renters insurance practices at property management companies throughout the Unites States. Those reports suggest that 45 percent of property managers do not offer insurance to their tenants. Only 25 percent of property managers require their renters to purchase insurance at every property in their […]

Marketing

The Prospect Experience

Engaging interested renters

Recently, our RentCafe client services team held a webinar focused on “The Prospect Experience.” The intent was to dive deep into creating the perfect interaction with a potential renter. Strategies for quickly grabbing their attention, capturing contact information, and gently urging continued engagement were all part of the outline. To recap or if you weren’t […]

News

Village Green

Versatility Reigns

2015 has already been a terrific year for Village Green. First, the company received the CEL Award for first place in Resident Satisfaction for the fifth consecutive year. Then the recent announcement of National Apartment Association Units Magazine Curb Appeal Awards brought additional good tidings. The Yardi client walked away with three awards for its […]

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