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social media marketing for beginners

30 Day Challenge

In our last Open Café webinar, we introduced the 30 Day Social Media Marketing challenge. This challenge encourages RentCafe users to post consistently, engage with followers, and attract prospects. Now, you can participate as well! Though you can begin on any day, it may be a good idea to kick start your new social media […]

01 / 28 / 16

Positive Outlook

Orlando—Overdevelopment? Affordability? Rising capitalization rates? An economic downturn? Falling stock market prices? Bring it on, the multifamily market can handle it this year. At least that seemed to be the consensus at the National Multifamily Housing Council’s annual meeting, held this week in Orlando. Panelists at the conference’s Apartment Strategies Outlook event were generally bullish […]

01 / 26 / 16

Net Promoter Scores

Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]

01 / 25 / 16

Beyond Pet Friendly

The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96 million cats as part of that lofty figure. “That’s a significant amount of prospective renters,” said Gina Bertagnolli Slater, regional property manager for Pinnacle, Las Vegas. “For our pet owners […]

01 / 08 / 16

Concierge Service

Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]

01 / 07 / 16

Ice Storm 2016

For the past several years, the southeastern United States has been slammed with ice storms in the first quarter. You can’t stop the ice from forming, but there are several steps that you can take to keep your leasing office staff as safe as possible. While weather forecasts are known to issue false alarms, ignoring […]

01 / 06 / 16

Flexible Furniture

Ori Systems has developed robotic enabled, expandable furniture that can help micro-apartment inhabitants make the most out of limited square footage with the push of a button.

01 / 04 / 16

Dori Brewer

With a longstanding tradition of community building and long term development vision in their home state of Colorado, McWhinney Real Estate Services, Inc. works on real estate ventures that range from commercial to hospitality to multifamily. As Vice President of the company’s Multifamily Operations division, Dori J. Brewer and her capable team are tasked with […]

01 / 02 / 16

5 Resolutions

Forbes offers insights on the behavior of Millennial consumers. One thing that stands out is Millennials’ desire for genuine human interaction on social media. They don’t want your best advertising techniques. They don’t care how much you spend on marketing. They want to know you and why you feel that your product is worthy of […]

01 / 01 / 16

New Kind of Cozy

What can you get for less than 400 square feet? How about a gym, a roof terrace, stainless steel appliances and the chance to finally ditch the roommates and lay claim to your own slice of paradise. That’s the option currently being offered by Carmel Place, New York City’s first ever micro-unit development. Originally called, […]

12 / 28 / 15

2016 Real Estate Trends

For both the residential and commercial real estate markets, 2015 brought questions. Would interest rates rise? Would Millennials buy? Would the market keep rising, or are we on the verge of another bubble? As the year draws to a close, these questions remain, though the prevailing mood is optimistic. While the overall market continues its […]

12 / 18 / 15

Michael Pestronk

Over the last eight years, Michael and Matthew Pestronk, CEO and President of Post Brothers Apartments, have created a unique brand of Class A apartments for the Philadelphia market. Their latest major project is no exception. Presidential City, a John McShain project built in the early 1950’s that Post Brothers acquired in 2012 for $51 […]

10 / 28 / 15

Executives of the Year

You may think the secret to success is money, recognition or luck, but Steven and Randy Fifield, MHN’s 2015 Executives of the Year, shared that their success started with peanut butter and jelly. At the annual Multi-Housing News Excellence Awards on October 14th at Club 101 in Manhattan, the Fifields engaged in a panel discussion with […]

10 / 23 / 15

Special Delivery

The holidays are coming… and with them comes a huge increase in resident packages! Are you ready? If that thought made you shudder a little bit, you’re not alone. Apartment communities and high-rise buildings see a dramatic influx of deliveries during the months of November and December. The question of how to deal with them […]

10 / 09 / 15

Modular Multifamily

Modular single-family homes are old news in the United States. Modular multifamily, however, is just catching on. American multifamily firms are experimenting with modular apartments—and they love the results. Residential modular construction in the US has increased by 32.8 percent since 2007 according to the Modular Building Institute. The boost in projects comes as builders […]

09 / 29 / 15