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Multifamily
Spring Cleaning
This isn’t your typical spring cleaning list. Learn how to transform basic seasonal care into value-added improvements. Interior If utilities are included in your billing, early spring is the perfect time to assess your fuel costs. Buildings often consume the most fuel during the first two quarters of the year. At this point, you can […]
03 / 01 / 16
Winning Websites
Curb appeal. It’s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]
02 / 24 / 16
A Passive Phase
With the U.S. building sector accounting for 7% of global primary energy consumption, residential and commercial property developers are turning towards modern solutions, like Passive Homes, to increase energy efficiency in new and renovated properties. Big Apple Energy While it might be “the city that never sleeps,” it wouldn’t hurt to turn a light off […]
02 / 17 / 16
Online Payment Essentials
The newest National Multifamily Housing Council (NMHC) survey offers dozens of helpful insights. The gathered data reflects 120,000 responses from 44 markets nationwide. Though the survey covers everything from home features to community amenities, we found one action item that can save you time, money, and headache: make online payments essential. Of those surveyed, 78 […]
01 / 29 / 16
30 Day Challenge
In our last Open Café webinar, we introduced the 30 Day Social Media Marketing challenge. This challenge encourages RentCafe users to post consistently, engage with followers, and attract prospects. Now, you can participate as well! Though you can begin on any day, it may be a good idea to kick start your new social media […]
01 / 28 / 16
Positive Outlook
Orlando—Overdevelopment? Affordability? Rising capitalization rates? An economic downturn? Falling stock market prices? Bring it on, the multifamily market can handle it this year. At least that seemed to be the consensus at the National Multifamily Housing Council’s annual meeting, held this week in Orlando. Panelists at the conference’s Apartment Strategies Outlook event were generally bullish […]
01 / 26 / 16
Net Promoter Scores
Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]
01 / 25 / 16
Beyond Pet Friendly
The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96 million cats as part of that lofty figure. “That’s a significant amount of prospective renters,” said Gina Bertagnolli Slater, regional property manager for Pinnacle, Las Vegas. “For our pet owners […]
01 / 08 / 16
Concierge Service
Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]
01 / 07 / 16
Ice Storm 2016
For the past several years, the southeastern United States has been slammed with ice storms in the first quarter. You can’t stop the ice from forming, but there are several steps that you can take to keep your leasing office staff as safe as possible. While weather forecasts are known to issue false alarms, ignoring […]
01 / 06 / 16
Dori Brewer
With a longstanding tradition of community building and long term development vision in their home state of Colorado, McWhinney Real Estate Services, Inc. works on real estate ventures that range from commercial to hospitality to multifamily. As Vice President of the company’s Multifamily Operations division, Dori J. Brewer and her capable team are tasked with […]
01 / 02 / 16
5 Resolutions
Forbes offers insights on the behavior of Millennial consumers. One thing that stands out is Millennials’ desire for genuine human interaction on social media. They don’t want your best advertising techniques. They don’t care how much you spend on marketing. They want to know you and why you feel that your product is worthy of […]
01 / 01 / 16
New Kind of Cozy
What can you get for less than 400 square feet? How about a gym, a roof terrace, stainless steel appliances and the chance to finally ditch the roommates and lay claim to your own slice of paradise. That’s the option currently being offered by Carmel Place, New York City’s first ever micro-unit development. Originally called, […]
12 / 28 / 15
2016 Real Estate Trends
For both the residential and commercial real estate markets, 2015 brought questions. Would interest rates rise? Would Millennials buy? Would the market keep rising, or are we on the verge of another bubble? As the year draws to a close, these questions remain, though the prevailing mood is optimistic. While the overall market continues its […]
12 / 18 / 15
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