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RentCafe
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Procure to Pay Suite 
Energy Suite
Aspire
RightSource
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Matrix
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Yardi Corom
Multifamily
Amenity Focused
Veritas Investments might be small in some ways, but it stands tall in creative customer service. San Francisco-based Veritas specializes in owning and managing classic, character-rich apartment buildings with 20 to 30 units, as well as their ground-floor retail sections. With limited space at its properties, Veritas employs imaginative ways to grab attention in a […]
06 / 28 / 16
Cable Car Blues
I just got back from last week’s National Apartment Association Education Conference in San Francisco. It was really well attended with almost 10,000 people at the exposition, trade show and classes. I was amazed at all of the exhibits and t-shirt wearing professionals professing their love for Apple products. At least until a really big […]
06 / 24 / 16
Community Gardens
As a gardener, I took personal interest in the community gardens popping up throughout the US. I expected to find plenty of resources on the practicality and returns on such projects. Unfortunately, I had no such luck. What I’ve found, though, may help you determine if a community garden is a worthwhile addition to your […]
06 / 13 / 16
What’s in a Name?
It’s important to think through all the possibilities before you name your community. You don’t want to turn off potential renters. Bart: He lied about his name! Lisa: His name doesn’t matter, a rose by any other name would smell as sweet. Bart: Not if you called him Stench Blossom. Homer: Or Crap […]
06 / 07 / 16
Snapchat Scoop
It’s possible you’re not using Snapchat yet for your apartment marketing. Or at all. And, I don’t blame you on that one. It’s hard enough monitoring your community Facebook page. And Twitter account. And maybe you even set up an Instagram account. What about Pinterest? Phew. That’s a lot of social media! Why incorporate another […]
06 / 01 / 16
Tiny, Tiny House
Economic crises and housing shortages have inspired many architects and engineers. Their desire to solve modern housing dilemmas has resulted in several affordable, efficient, and accessible units that change the way that we see multifamily housing. Below are two recent example of space-savvy and cost-effective housing. They could promote big changes in the multifamily marketplace. […]
05 / 19 / 16
Affordable Refi
Low vacancies and high rents have positioned the market in your favor. Since the fourth quarter of 2009, apartment values have increased by more than 120 percent. If you are stuck in recession-time financing, make these market improvements work for you by refinancing your affordable property. As a result of revised terms, affordable, B-, and […]
05 / 19 / 16
Multifamily Investment
This week, Yardi’s Jeff Adler (Vice President of Matrix) and Jack Kern (Director of Research/Publisher of MHN, CPE) presented a biannual webinar on the health and welfare of the U.S. multifamily investment sector. In an hour-long presentation, Adler and Kern summarized the various forces that impact investment, including job growth, oil prices, rent growth and […]
05 / 13 / 16
AIM Insights
Huntington Beach, Calif. — With the multifamily industry still enjoying rising rents and high occupancy rates in most markets, it’s no wonder this year’s Apartment Internet Marketing Conference had an air of successful complacency, as most apartment marketers have been enjoying smooth sailing lately. That doesn’t mean there isn’t room for improvement, and several hundred industry insiders […]
05 / 04 / 16
Continuing the Story
In our previous post, 5 Steps to Discovering Your Story, we introduced the importance of consumers’ emotions in the sales process. You also identified features that can help your property stand out from the competition. Today, we will show you how to weave those points into a marketing story. This story creates an important emotional […]
04 / 08 / 16
Discover Your Story
Do you offer spacious one, two, and three bedroom apartments in a desirable neighborhood? Maybe you offer spa-like amenities, too. Guess what? The same things could be said about dozens of other properties in your area. To set your property apart from the competition, you must first learn to develop the marketing story of your […]
04 / 07 / 16
April 5: #aptday
Do you have plans for NAA’s second annual National Apartment Housing Day (NAHD)? If not, you’re about to miss out on a fantastic opportunity to engage with residents, promote retention, and possibly generate new leads. NAA created the hashtag #aptday to unite owners, managers, agents, and residents for one day of social media sharing and […]
04 / 01 / 16
EPMS Scores
Established in 1984, Ellis, Partners in Management Solutions, (EPMS) is one of the multifamily industry’s most respected providers of management and marketing consulting services. EPMS’ management mystery shopping reports have made it an industry standard in the performance evaluation of leasing professionals. EPMS scores are a very effective way to tell if your leasing staff […]
03 / 29 / 16
Renter Preferences
The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]
03 / 21 / 16
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