Multifamily
Improve Focus + Morale
In multifamily, summers can be intense. Resident turnover is at its highest, career development conferences hit their peak, and you’re caught working with a skeleton crew because part of your staff has cashed-in on its vacation hours. Now that school has started, things may have calmed down, but your head is still spinning. These three […]
09 / 25 / 15
Quick Social Tips
The basics of native marketing for social media have helped you get started. It’s the nuances of daily content development that will firmly establish your roots and nourish respect among your fan base. We’ve got four content tips that can grow your social media from a seedling into a sprawling success! Blend In But Don’t […]
09 / 23 / 15
Fall Staging Tips
As a property manager, taking the time to stage your property shows prospects that you’ve got it together. You are prepared, detail-oriented, and organized. You want guests to feel welcomed and comfortable on your property. Such nonverbal marketing turns prospects into tenants. The decorating tips below will make your last-minute fall decorations quick and simple. […]
09 / 08 / 15
Local Listings
Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]
09 / 03 / 15
Waterfowl Invasion
If you find waterfowl descending upon your property twice a year, you are not alone. There are thousands of multifamily properties just like you that are unfortunate enough to rest along waterfowl flyways. You are not alone. We are here to help. Unless you’re a hunter, you probably didn’t notice the release of the 2015 […]
08 / 28 / 15
Hurricane Season
Hurricane season is upon us, and it will linger until the end of November. Fortunately for the continental US, the storms seem to have forgotten their curtain call! It’s unlikely that their delay will last forever, though. Use this downtime to make sure that your residents are prepared for nature’s fury. Make hurricane preparedness fun! […]
08 / 27 / 15
Better Protection
Think your landlord insurance is enough? Think again. Recent studies examined renters insurance practices at property management companies throughout the Unites States. Those reports suggest that 45 percent of property managers do not offer insurance to their tenants. Only 25 percent of property managers require their renters to purchase insurance at every property in their […]
08 / 26 / 15
The Prospect Experience
Recently, our RentCafe client services team held a webinar focused on “The Prospect Experience.” The intent was to dive deep into creating the perfect interaction with a potential renter. Strategies for quickly grabbing their attention, capturing contact information, and gently urging continued engagement were all part of the outline. To recap or if you weren’t […]
08 / 07 / 15
Village Green
2015 has already been a terrific year for Village Green. First, the company received the CEL Award for first place in Resident Satisfaction for the fifth consecutive year. Then the recent announcement of National Apartment Association Units Magazine Curb Appeal Awards brought additional good tidings. The Yardi client walked away with three awards for its […]
08 / 04 / 15
Risk Management
Apartment owners and management companies have a lot to worry about in keeping their communities safe and secure, and there are always new factors emerging to further add to the complexities of risk management. Multi-Housing News reached out to property owners, property managers and the insurance companies who cover them to see what the top […]
08 / 03 / 15
Best Burbs for Bikes
What do Minneapolis and Montréal have in common? Other than harsh winters, a serious case of love for bikes, say the people at Copenhagenize Design Company, an urban design consultancy from the land of bikeability – Copenhagen, of course. According to the 2015 edition of the Copenhagenize Design Company Index of the most bike-friendly cities […]
07 / 21 / 15
Nudge Marketing
Have you heard of nudge marketing? If you haven’t yet, you will soon! This type of marketing is making waves as a more effective way to convert prospects. Learn what it is, why you should use it, and how to apply it to property marketing. What is nudge marketing? Nudge marketing is a kind of […]
07 / 15 / 15
Takeaways from NAA
The National Apartment Association’s annual education conference and exposition brought hundreds of apartment industry professionals to sunny Las Vegas. The week-long event drew a record-breaking 9,000+ attendees to the conference, which was held at the Mandalay Bay Resort from Tuesday, June 23 to Saturday, June 27. The conference kicked off on Tuesday with a celebrity […]
06 / 29 / 15
Lead Tracking and SEO
What you don’t know can hurt you. It’s true of the foods we eat and the medicines we take. It’s also true of the decisions we make regarding lead tracking and digital marketing presence. This may come as a surprise. While lead tracking numbers help you determine marketing return on investment (ROI), they can […]
06 / 26 / 15
Fit in the City
Ever wondered how fit your city is? The American College of Sport Medicine (ACSM) has. Since 2008 the ACSM takes a look at the health and fitness of the nations’ top 50 metropolitan areas, compiling a comprehensive ranking on community fitness to assess city strengths and identify areas in need of improvement. Dubbed the American […]
06 / 25 / 15
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