Multifamily
4 Social Takeaways
At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, […]
02 / 09 / 15
3 Best Practices
When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say […]
02 / 03 / 15
Divining Detroit
The first thing you learn in Detroit is that you don’t know anything about Detroit. Most Americans – even many Michigan residents – perceive the city as crime-ridden, crumbling, conundrum. Spend a day or two in Detroit and you’ll likely come away with a different impression: one of a place that, as one lifelong resident […]
11 / 03 / 14
Buckingham Companies
Buckingham Companies may have forged its identity as a leader in commercial real estate but its multifamily properties have established their own reputation. In 2013 alone, the company received 19 awards for its singular properties. Spreading the word about Buckingham Companies’ award winning properties is an equally distinguished marketing department. The staff was honored with […]
10 / 06 / 14
Averting Data Disaster
With an interest in marketing, job title based in IT, a strong grasp of social media and a passion for real-life residents, Bill Szczytko has earned a following as someone who can be counted on to deliver prescient insight about apartment management. His network of contacts in the industry is nationwide, and he effectively uses […]
04 / 30 / 14
Crafting Cooler Content
On April 8, I was a panelist on a multifamily webinar sponsored by Apartments.com and Yardi Systems. Those who dialed in to the event were treated to an hour of insight on the best practices for multifamily content marketing. My section of the presentation focused on content marketing, specifically for multifamily communities. Here are a […]
04 / 16 / 14
Earth Day
There’s no better time than the present to start making a difference; and the best place to start is in your own community. Not only is Earth Day right around the corner, but eco-friendly action can help Mother Nature thrive. First celebrated on April 22, 1970, Earth Day was launched to honor our planet, acknowledge […]
04 / 16 / 14
Top Metros
Are we on the path back to the good old days of booming prosperity in real estate? Any step forward is a step in the right direction. Explore the top ten hottest metropolitan areas that are leading the surge in multifamily unit construction. Washington, D.C. The population rose by about 10 percent from 2000-2012. While […]
04 / 03 / 14
Tech Trends
Yardi will present an educational session on technology trends and business intelligence, “Getting the Big Data on Tech Trends,” at the Crittenden Multifamily Conference on March 16-18 in Dallas. With a focus on how evolving technology and innovation are helping companies of all sizes leverage their data to operate more effectively, the session will be […]
03 / 13 / 14
A Big Impact
They’re the housing option of choice for millions of Americans, and have gained both development momentum and resident popularity over the last five years. But apartments are not just a roof over our heads at night. They are businesses that provide a major contribution to the U.S. economy. as illustrated by this infographic from the […]
03 / 03 / 14
The Missing Millennials
Millennials who flocked to their parents’ nests during the recession are a huge source of untapped revenue for the apartment industry. The trick, however, is getting them to leave a place that is so cozy, convenient, and inexpensive. Millennials, or Generation Y, already make up a notable portion of renters. Yet there is another wave […]
02 / 07 / 14
R.W. Selby & Co.
For Yardi client R. W. Selby & Company, Inc., 37 years of providing the highest quality experience for residents and exceptional opportunity for investors is a tradition on which to build. With over 3,500 units located at thirty-one properties, the company has become well established in the Southern California multifamily marketplace and more recently has […]
06 / 24 / 13
Still Recovering
Seven months after Hurricane Sandy barricaded into the East Coast, New York and surrounding areas are still reeling from the impact. The massive superstorm left an indelible mark on a number of buildings and infrastructure projects, and reverberations of the damages will also affect many future developments. At the New York State Association for Affordable […]
06 / 13 / 13
Animated Apertures
Green design features are here to stay. And as they become more ubiquitous in the multifamily development landscape, expectations for innovation just keep on growing. A team of Los Angeles architects is among those encouraging drastic changes to apartment buildings, and they’ve focused their efforts on windows. B+U Architects initiated the Animated Apertures Housing Tower […]
06 / 12 / 13
Apartments Get Arty
A man’s home is his castle. But a person’s apartment community could be her gym, business center and social lounge. And, in some cases, a gallery. That’s right; some property managers are setting up art installations so that residents can view beautiful works of art from famous and local artists right in their very own […]
06 / 11 / 13
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