Tag: Multifamily

Tricon American Home

Selects Yardi platform

As part of a plan to scale its operations, Tricon American Homes wanted to replace several business systems with a single, integrated source of data whose automation and efficiency would let it grow its portfolio without adding overhead costs. The single-family rental home owner and management company executed this plan by implementing a single solution […]

News

Resmark’s 10Eleven

Modern Classic in Metro DC

Yardi client The Resmark Companies has teamed with Streetscape Partners LLC and Community Three Development LLC to develop 10Eleven, a 71-unit condominium and 4,257 square feet of ground-level retail space, in the historic Logan Circle area of Washington, D.C. “The project, dubbed 10Eleven, will appeal to professionals seeking a high quality, newly built urban residence […]

News

Leads to Leases

Fast-forward the conversion cycle

You’ve followed the online marketing basics: you have a website with property contact info and pictures. You set up social media accounts and add some new content every week. But now you’re frustrated because your efforts aren’t paying off. What can you do? SatisFacts 2015 Online Renter Study promotes a better understanding of today’s “online […]

News

Excellence Awards

Nominations are Open

MHN Excellence Awards recognize the multifamily industry’s most noteworthy people, companies and properties. The 2015 winners will be selected by a panel of judges representing expertise across all multifamily disciplines. Submissions will be due by Monday, June 15. Here’s how to enter. 1) Select the categories you’d like to enter and click to download those […]

News

A Screening Solution

Landmark Realty of San Francisco

There aren’t many parallels to be drawn between the rental markets of San Francisco, Ca. and Albuquerque, N.M. One is known as the home of Twitter, the other as the setting for Breaking Bad. Last month, average rent for a San Francisco one-bedroom was $3469. In ABQ, a comparable pad could be had for $878.* […]

News

Raising Fees

How to break the news

Increasing fees without losing tenants is all a matter of presentation. When the economy slumped, many businesses explored ways to cut costs and stay afloat. Some property management companies offered fees as low as 4 percent in exchange for basic services. Owners jumped on these contracts, using the low costs to attract renters to their […]

Marketing

4 Social Takeaways

Multifamily Social Media Summit

At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, […]

Marketing

3 Best Practices

Answering Prospect Calls

When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say […]

News

Divining Detroit

Motor City's Second Act

The first thing you learn in Detroit is that you don’t know anything about Detroit. Most Americans – even many Michigan residents – perceive the city as crime-ridden, crumbling, conundrum. Spend a day or two in Detroit and you’ll likely come away with a different impression: one of a place that, as one lifelong resident […]

Marketing

Buckingham Companies

Marketing in motion

Buckingham Companies may have forged its identity as a leader in commercial real estate but its multifamily properties have established their own reputation. In 2013 alone, the company received 19 awards for its singular properties. Spreading the word about Buckingham Companies’ award winning properties is an equally distinguished marketing department. The staff was honored with […]

People

Averting Data Disaster

Multifamily best practices

With an interest in marketing, job title based in IT, a strong grasp of social media and a passion for real-life residents, Bill Szczytko has earned a following as someone who can be counted on to deliver prescient insight about apartment management. His network of contacts in the industry is nationwide, and he effectively uses […]

Marketing

Crafting Cooler Content

For multifamily marketing

On April 8, I was a panelist on a multifamily webinar sponsored by Apartments.com and Yardi Systems. Those who dialed in to the event were treated to an hour of insight on the best practices for multifamily content marketing. My section of the presentation focused on content marketing, specifically for multifamily communities. Here are a […]

News

Earth Day

Creative community celebrations

There’s no better time than the present to start making a difference; and the best place to start is in your own community. Not only is Earth Day right around the corner, but eco-friendly action can help Mother Nature thrive. First celebrated on April 22, 1970, Earth Day was launched to honor our planet, acknowledge […]

News

Top Metros

For multifamily growth

Are we on the path back to the good old days of booming prosperity in real estate? Any step forward is a step in the right direction. Explore the top ten hottest metropolitan areas that are leading the surge in multifamily unit construction. Washington, D.C. The population rose by about 10 percent from 2000-2012. While […]

News

Tech Trends

Crittenden Multifamily Conference

Yardi will present an educational session on technology trends and business intelligence, “Getting the Big Data on Tech Trends,” at the Crittenden Multifamily Conference on March 16-18 in Dallas. With a focus on how evolving technology and innovation are helping companies of all sizes leverage their data to operate more effectively, the session will be […]

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