Multifamily
Snap Happy
OMG’s, LOLZ’s, puppy-dog faces and flower crowns. Snapchat is sometimes reduced to these simple stereotypes and thought of as something to entertain the kids when the adults get tired of the noise at family dinners. But noise and chaos are staples of modern life, for company and consumer alike. And as the godfather of guerilla […]
02 / 15 / 17
3 Big Trends
Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re […]
02 / 13 / 17
Timbercreek Communities
When David Melo, president of Timbercreek Communities, joined the company, his first call was to Yardi. Melo knew that the company needed a stronger, savvier technology provider to manage its complex accounting needs, and also enable the company to add vital solutions for ancillary services. Yardi Voyager delivered the tools that Timbercreek needed to succeed. […]
02 / 09 / 17
Targeted Marketing
If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion® Business Intelligence (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The […]
02 / 02 / 17
NMHC Panel
Before the presidential election, the consensus economic forecast was more of the same slow-growth environment that has prevailed since the Great Recession ended. However, the election of Donald Trump changed expectations for domestic output, prompting interest rates to rise. Yardi Matrix vice president Jeff Adler and CBRE Americas head of research Jeanette Rice spoke to […]
Marketing to Boomers
Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]
01 / 24 / 17
Multifamily Outlook
The multifamily market has seen phenomenal growth in rents and property values for several years. Can the good times continue to roll in 2017? We think they can, though the rate of rent increases is going to slow down, transaction yields have likely bottomed and oversupply is going to negatively impact some markets. However, we […]
Drive More Traffic
Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite […]
01 / 12 / 17
Resident Screening
Amanda Smeltzer, executive director at Banyan Living, reports, “Yardi Resident Screening streamlines our screening process with easy to read reports and automatic renter approvals. The solution makes life easy for our staff, while it provides convenience for our customers.” As part of our mission to keep delivering solutions that help our Yardi clients succeed, enhancements […]
01 / 09 / 17
Affordability Crisis
While the ghosts of the last decade’s housing crisis have (mostly) been put to rest, for many families priced out of their local markets the need for affordable housing remains strong. Like the PC’s infamous “blue screen of death,” the Urban Institute’s map of affordable housing inventory is terrifying to behold. A handful of dark blue swatches in […]
12 / 29 / 16
Smart Renters
Rising utility costs are a growing concern for renters. A recent report by Freddie Mac suggests that increasing utility costs concern renters more than rising rents—and renters are willing to pay higher rents for greener units. Forbes reports that the price of every energy commodity included in its index declined in the double digits since […]
12 / 13 / 16
Pedal Power
In bike-friendly Sweden, a new apartment complex includes custom design elements aimed at encouraging residents to ditch cars in favor of pedal power. For many urban apartment dwellers, parking spots and constant traffic severely undercut the benefits of living within the city limits. Sure, public transportation, walking, and cycling are all reasonable alternatives to private […]
11 / 23 / 16
Market Forecast
Jeff Adler and Jack Kern hosted the semi-annual Yardi Matrix webinar on Thursday, November 10th. More than 300 participants dialed in to hear their data-based assessment of the economy and the multifamily market. Our hosts covered a number of topics from the 2016 presidential election, to job growth and economic fundamentals, to specific markets and […]
Purposeful Surveys
You’ve probably heard the saying, “You can’t manage what you haven’t measured.” What exactly do you do once resident satisfaction has been measured? The data within your resident survey results can pave the road for a more profitable and enjoyable property—if you optimize use of the data. Make a Plan Before you issue the […]
11 / 16 / 16
Package Prep
From smart lockers to drone landing pads, multifamily prepares for the quickly evolving future o f e-commerce and deliveries. Alan Gershenhorn, chief commercial officer at UPS, reviewed the latest online sales data during a panel discussion with the National Multihousing Council: Brick-and-mortar retail has grown at approximately 2 percent each year. In comparison, e-commerce has […]
10 / 30 / 16
ENERGIZED FOR TOMORROW
We’re here to help
Do more with innovative Property Management Software and services for any size business, in every real estate market.