Multifamily

Case Study

A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, […]

08 / 18 / 17

Apartment Trends

We’d need 4.6 million new apartments by 2030 to meet demand for rental living and keep prices in check, reports the National Multifamily Housing Council. That’s about 373K new units each year on average, a number that’s rather optimistic considering the pace of apartment construction in the last decade. So how feasible is this plan? […]

08 / 07 / 17

Matrix

Smart Growth

New hire onboarding is a necessary process for all growing multifamily organizations. It is also a major pain point. Dominium, a Minneapolis-based leading apartment development and management company, set goals to double in size by 2025. To reach its goals, the company needs an innovative and efficient training solution. Maya Kasangaki, Senior Service Desk Technician […]

07 / 26 / 17

Learning

Western Focused

Casey Lynch and Mike Brown were graduate school classmates at UCLA when they started their real estate investment and development company, LocalConstruct, with limited funds and bona fide sweat equity. “We bought a $55,000 condominium in Fontana, Calif. that we painted and renovated ourselves. We were at Home Depot, buying our own supplies,” recalled Lynch. […]

07 / 19 / 17

Facebook Live

Video continues to rise to the top of the digital marketing playbook. If you’re skeptical about the power of video, consider that almost 50% of internet users look for videos related to a product or service before visiting a store. And four times as many customers would rather watch a video about a product than […]

07 / 17 / 17

Student housing

Optimizing Data

Yesterday, we laid the foundations of a strong online presence. We now continue with how to gather insights from analytics to inform marketing and retention decisions. Micro-Adjustments Lead to Success When vacancy rates inch upward, resist the urge to slash prices. “Price should be the last negotiable item, not the first,” advises Sawh. Examine your […]

07 / 07 / 17

Maximize Revenue

The National Apartment Association (NAA) recently hosted the 2017 Education Conference in Atlanta. Marketing Maneuvers: Data in the Driver’s Seat explores how data can inform marketing decision and maximize revenue. Panelists included Candace Weaver, Director of Marketing, Bell Partners; Diana Norbury, Vice President, Multifamily Operations, Pillar Properties; and moderator Dharmendra Sawh, Industry Principal, Revenue Management […]

07 / 06 / 17

Fair Housing

This week’s NAA Education Conference & Exposition kicked off with a special session on Fair Housing, The New Five: Fair Housing Issues You Didn’t Know About. Panelists Doug Chasick, President, The Fair Housing Institute; Theresa Kitay, Attorney, Law Firm of Theresa L. Kitay; and Kathelene Williams, Partner, Williams & Edelstein, P.C. led the discussion. The […]

06 / 23 / 17

Affordable housing

Marketing Automation

Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]

06 / 22 / 17

eLearning Video

The power of online learning for real estate companies is highlighted in a new video featuring Yardi client Roscoe Properties. A multifamily firm in Austin, Texas, Roscoe has drastically reduced staff training time using Yardi’s customizable online learning platform. Mariana Estrada, Vice President of Operations at Roscoe Properties, shares in the video how the multifamily […]

06 / 20 / 17

Learning

Big Time

We could all use just a little more time to get everything checked off our to-do lists. If you’re a property manager at any size property, you and your team have a seemingly endless list of daily tasks, from interacting with new prospects to taking resident payments. Fortunately, modern technology is evolving to help speed […]

06 / 06 / 17

Insights From AIM

Multifamily marketers from across the country converged in Huntington Beach for the 2017 Apartment Internet Marketing (AIM) Conference on May 7-10. Several hundred professionals gathered to explore the industry’s latest marketing trends and best practices. Here are three ideas from this year’s event that might buoy your marketing efforts: Tell Your Story Marketing is not […]

05 / 18 / 17

Luxer One

Throughout multifamily housing, managers struggle with resident package logistics. The problem spikes in student housing communities. Student properties receive 10-15 percent more packages than conventional multi-family properties. A Growing Problem The convenience of (often free) delivery appeals to busy students. Additionally, companies like Amazon target the student population with incentives. Amazon Prime offers six months […]

04 / 05 / 17

Student housing

Technology

9 Responsiveness Tips

Want to get in touch with your residents? SatisFacts 2017 Online Renter study reveals that 88 percent of respondents prefer to be contacted via email; 73 percent ask to be contacted by cell phone, and 50 percent request text communication. Each method of communication has its own best practices. Dive into these nine tips […]

03 / 01 / 17