Tag: Multifamily

Insights From AIM

3 Key Takeaways

Multifamily marketers from across the country converged in Huntington Beach for the 2017 Apartment Internet Marketing (AIM) Conference on May 7-10. Several hundred professionals gathered to explore the industry’s latest marketing trends and best practices. Here are three ideas from this year’s event that might buoy your marketing efforts: Tell Your Story Marketing is not […]

Technology

Luxer One

Package Acceptance Made Easy

Throughout multifamily housing, managers struggle with resident package logistics. The problem spikes in student housing communities. Student properties receive 10-15 percent more packages than conventional multi-family properties. A Growing Problem The convenience of (often free) delivery appeals to busy students. Additionally, companies like Amazon target the student population with incentives. Amazon Prime offers six months […]

Marketing

9 Responsiveness Tips

Communication Best Practices

Want to get in touch with your residents? SatisFacts 2017 Online Renter study reveals that 88 percent of respondents prefer to be contacted via email; 73 percent ask to be contacted by cell phone, and 50 percent request text communication. Each method of communication has its own best practices. Dive into these nine tips […]

Marketing

Snap Happy

Property Marketing Goes Guerrilla

OMG’s, LOLZ’s, puppy-dog faces and flower crowns. Snapchat is sometimes reduced to these simple stereotypes and thought of as something to entertain the kids when the adults get tired of the noise at family dinners. But noise and chaos are staples of modern life, for company and consumer alike. And as the godfather of guerilla […]

Marketing

3 Big Trends

Multifamily Social Media Summit

Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re […]

People

Timbercreek Communities

Canada Client Video

When David Melo, president of Timbercreek Communities, joined the company, his first call was to Yardi. Melo knew that the company needed a stronger, savvier technology provider to manage its complex accounting needs, and also enable the company to add vital solutions for ancillary services. Yardi Voyager delivered the tools that Timbercreek needed to succeed. […]

News

Targeted Marketing

Means quality leads

If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion® Business Intelligence (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The […]

News

NMHC Panel

Economic Outlook from Matrix

Before the presidential election, the consensus economic forecast was more of the same slow-growth environment that has prevailed since the Great Recession ended. However, the election of Donald Trump changed expectations for domestic output, prompting interest rates to rise. Yardi Matrix vice president Jeff Adler and CBRE Americas head of research Jeanette Rice spoke to […]

Marketing

Marketing to Boomers

Tips for Multifamily Firms

Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]

News

Multifamily Outlook

Yardi Matrix Looks At 2017

The multifamily market has seen phenomenal growth in rents and property values for several years. Can the good times continue to roll in 2017? We think they can, though the rate of rent increases is going to slow down, transaction yields have likely bottomed and oversupply is going to negatively impact some markets. However, we […]

Marketing

Drive More Traffic

To Property Websites

Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite […]

People

Resident Screening

Results for Banyan Living

Amanda Smeltzer, executive director at Banyan Living, reports, “Yardi Resident Screening streamlines our screening process with easy to read reports and automatic renter approvals. The solution makes life easy for our staff, while it provides convenience for our customers.” As part of our mission to keep delivering solutions that help our Yardi clients succeed, enhancements […]

News

Affordability Crisis

Toolkit for Development

While the ghosts of the last decade’s housing crisis have (mostly) been put to rest, for many families priced out of their local markets the need for affordable housing remains strong. Like the PC’s infamous “blue screen of death,” the Urban Institute’s map of affordable housing inventory is terrifying to behold. A handful of dark blue swatches in […]

News

Smart Renters

Want Smart Energy

Rising utility costs are a growing concern for renters. A recent report by Freddie Mac suggests that increasing utility costs concern renters more than rising rents—and renters are willing to pay higher rents for greener units. Forbes reports that the price of every energy commodity included in its index declined in the double digits since […]

News

Pedal Power

Bike Apartments

In bike-friendly Sweden, a new apartment complex includes custom design elements aimed at encouraging residents to ditch cars in favor of pedal power. For many urban apartment dwellers, parking spots and constant traffic severely undercut the benefits of living within the city limits. Sure, public transportation, walking, and cycling are all reasonable alternatives to private […]

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