Multifamily
Procurement Payoff
Cutting costs never loses appeal, even in a robust industry and a thriving economy. Inescapable expenses such as insurance and taxes, along with competitive pressures, have forced property owners to become increasingly creative in finding opportunities to cut costs and work more efficiently. Processing payments for the various products and services that keep properties running […]
11 / 03 / 17
Canadian Leasing
The 2017 Canadian Multi-Res Tenant Survey conducted by Informa Canada showed that 85% of renters take less than two months to find their rentals. Your marketing website and ILS listings through RentCafe are designed to help get their attention during that crucial time. But for a truly effective marketing approach that makes the maximum impact […]
10 / 16 / 17
Renters Speak Out
If you’re currently a renter or have ever been one, you’ve probably wondered whether or not your landlord considers your needs for a happier home. A recent survey of thousands of Canadian renters sent a clear message to property managers everywhere: from soundproof walls to high speed internet and online services, renters are expecting more […]
10 / 05 / 17
Multifamily Outlook
Yardi Matrix reports another strong summer for the multifamily real estate sector. The fundamentals were downgraded from “great” to “consistently good” but several factors suggest continued, healthy performance. Even rapid development in some of the nation’s hottest markets has slowed to a more sustainable pace due to construction labor shortages. The shortages may have longer-lasting […]
Apartment Idol
For musicians Jay Filson of Nasvhille and Jeremy Gentry of Chicago, a year of free rent in a brand-new apartment building is a golden ticket while they work toward establishing fledgling music careers. And for Chicago-based Magellan Development Group, a Yardi client, hosting the two musicians as “Artists in Residence” at its new properties is […]
Case Study
A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, […]
08 / 18 / 17
Apartment Trends
We’d need 4.6 million new apartments by 2030 to meet demand for rental living and keep prices in check, reports the National Multifamily Housing Council. That’s about 373K new units each year on average, a number that’s rather optimistic considering the pace of apartment construction in the last decade. So how feasible is this plan? […]
Smart Growth
New hire onboarding is a necessary process for all growing multifamily organizations. It is also a major pain point. Dominium, a Minneapolis-based leading apartment development and management company, set goals to double in size by 2025. To reach its goals, the company needs an innovative and efficient training solution. Maya Kasangaki, Senior Service Desk Technician […]
Western Focused
Casey Lynch and Mike Brown were graduate school classmates at UCLA when they started their real estate investment and development company, LocalConstruct, with limited funds and bona fide sweat equity. “We bought a $55,000 condominium in Fontana, Calif. that we painted and renovated ourselves. We were at Home Depot, buying our own supplies,” recalled Lynch. […]
Facebook Live
Video continues to rise to the top of the digital marketing playbook. If you’re skeptical about the power of video, consider that almost 50% of internet users look for videos related to a product or service before visiting a store. And four times as many customers would rather watch a video about a product than […]
07 / 17 / 17
Optimizing Data
Yesterday, we laid the foundations of a strong online presence. We now continue with how to gather insights from analytics to inform marketing and retention decisions. Micro-Adjustments Lead to Success When vacancy rates inch upward, resist the urge to slash prices. “Price should be the last negotiable item, not the first,” advises Sawh. Examine your […]
Maximize Revenue
The National Apartment Association (NAA) recently hosted the 2017 Education Conference in Atlanta. Marketing Maneuvers: Data in the Driver’s Seat explores how data can inform marketing decision and maximize revenue. Panelists included Candace Weaver, Director of Marketing, Bell Partners; Diana Norbury, Vice President, Multifamily Operations, Pillar Properties; and moderator Dharmendra Sawh, Industry Principal, Revenue Management […]
Fair Housing
This week’s NAA Education Conference & Exposition kicked off with a special session on Fair Housing, The New Five: Fair Housing Issues You Didn’t Know About. Panelists Doug Chasick, President, The Fair Housing Institute; Theresa Kitay, Attorney, Law Firm of Theresa L. Kitay; and Kathelene Williams, Partner, Williams & Edelstein, P.C. led the discussion. The […]
06 / 23 / 17
Marketing Automation
Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]
06 / 22 / 17
eLearning Video
The power of online learning for real estate companies is highlighted in a new video featuring Yardi client Roscoe Properties. A multifamily firm in Austin, Texas, Roscoe has drastically reduced staff training time using Yardi’s customizable online learning platform. Mariana Estrada, Vice President of Operations at Roscoe Properties, shares in the video how the multifamily […]
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