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Multifamily
NAA 2018
The multifamily industry converged in San Diego last week for Apartmentalize Powered by National Apartment Association. Formerly known as the NAA Education Conference and Exposition, the annual event is the largest educational conference for apartment industry professionals. We highlight five of our favorite lessons from this year’s event. 5 Lessons from Apartmentalize 2018: Own the […]
06 / 25 / 18
Handling Hoarders
Spring is a time for cleaning house and fresh beginnings! Unfortunately, spring cleaning isn’t intuitive or easy for some residents. Your intervention may be needed to keep residents and your property safe. Hoarding disorder is the excessive collection of possessions. It is closely linked with obsessive compulsive disorder, a mental illness that affects nearly 3 […]
06 / 19 / 18
Easy Virtual Leasing
There are several reasons why a client may not be able to tour the property in person. Our increasingly mobile and digital industry makes remote tours an excellent alternative, yet it also requires that agents are ready to sell to a client, sight unseen. The six tips below can make selling to remote clients easier […]
06 / 13 / 18
Multifamily Update
What’s the verdict on the U.S. multifamily market—healthy, ailing or somewhere in between? Data presented in a recent webinar led by Yardi Matrix indicates that the news is mostly good. “Despite a fair number of headwinds that include decelerating rent gains, growing supply, the advanced age of the economic cycle and the increase in interest […]
World Oceans Day
World Oceans Day is June 8th! Businesses can improve their bottom line by implementing water conservation techniques on the property. By consuming less water and using smart technology as an aid, you can cut costs and protect the environment. Set conservation goals. A plan without a goal an aimless journey. Goals motivate us and […]
06 / 08 / 18
Boost Leases
Emails can be valuable tools that convert prospects and build loyalty with existing residents. Below are seven emails that every leasing agent should send. Emails for prospects Prospects want to feel courted. They also expect information that anticipates their questions and interests. These three emails hit the spot, helping to forge the relationship between leasing […]
05 / 31 / 18
NMHC Top Managers
Online reputation management matters. How masterfully a company handles feedback can give it a huge advantage over the competition as prospects shop around for a new rental. ORA Power Ranking shifted through the online reputations of 75,000 rental properties. The following list represents the National Multifamily Housing Council (NMHC) top 10 best-ranked managers by online reputation. The […]
AIM Insights
Multifamily marketers gathered in Huntington Beach, California, for the 2018 Apartment Internet Marketing (AIM) Conference on May 6-9. This year’s event focused on the latest digital marketing trends and technologies. “Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted […]
Pet-Friendly, Plus
Welcoming pets onto your property was your first step in the right direction. Nearly 70 percent of U.S. households own a pet, reports the 2017-2018 National Pet Owners Survey. Pet-friendly apartments appeal to a broader spectrum of households. But don’t stop there! Several properties in your area are also pet friendly. What makes you different? Outshine […]
05 / 16 / 18
Blogging 101: Pt 5
On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]
05 / 09 / 18
Apartment Jobs
The National Apartment Association Education Institute (NAAEI) now issues monthly reports called the Apartment Jobs Snapshot. The report includes an overview of the job market as well as a special highlight for a key position within the industry. Creating the Report The report addresses concerns faced by NAA members for years: a lack of comprehensive […]
05 / 06 / 18
May Holidays
The month of May has a ton of holidays. You don’t have to keep up with them all, but highlighting a few can be a rewarding way to engage residents. Here are a few May holiday ideas that can help to build loyalty and boost resident retention. May 6, National Nurses Day May 8, National […]
05 / 04 / 18
Blogging 101: Part 4
Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]
05 / 02 / 18
8 Disruptive Trends
Multifamily housing is changing more rapidly than ever before. The National Multifamily Housing Council recently released the Multifamily Disruption report. It highlights eight major trends that are changing the way we design and marketing apartments. 1. Robotics Tech research consultants at Gatner estimate that 26 billion devices will be connected through the cloud-based Internet of […]
04 / 26 / 18
Blogging 101: Part 2
In our previous post, we compared popular blogging platforms WordPress, Wix, and Blogger. After choosing a platform and theme, then it’s time to start writing! Create a Content Calendar Planning pays off. When you take a moment to create a content calendar, you won’t miss timely events or feel the pressure to brainstorm hours before […]
04 / 25 / 18
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