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Forbes offers insights on the
behavior of Millennial consumers. One thing that stands out is Millennials’ desire for genuine human interaction on social media. They don’t want your best advertising techniques. They don’t care how much you spend on marketing. They want to know you and why you feel that your product is worthy of their attention.
Make these five New Year’s resolutions to tap into what Millennials truly want in their social media marketing.
- Never leave a check-in unacknowledged. When someone takes the time to check in at your location or event, it’s a big deal! Something that you’re doing has already impressed them. They even want their friends to know where they are and how happy they are to be there. Solidify the relationship by taking a moment to respond. Like the post. Thank them personally for their attendance. Your response will make app users feel appreciated and acknowledged, which goes a long way in social media marketing. 62 percent of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.
- Use your voice. You don’t need to be particularly funny or clever. The fact that you are a regular human being means that Millennials already like you more than a carefully crafted message by a team of distant professionals. Only 1 percent of Millennials surveyed say that a compelling advertisement would make them trust a brand more. Millennial consumers know when they’re being advertised at. Skip it. Just be yourself.
- Keep track of your engagements to form a better marketing plan. Analytics are helpful tools to let you know what you’re doing well. Pay special attention to your engagements (clicks, likes, comments). This data provides details about the events, promotions, and topics that resonate with your renters. If you’re not making use of this data, you’re wasting boundless potential.
- Always post with an image or video. A text post is an invisible post. Give app users something appealing to look at. A stock image is better than nothing at all, but watch your engagement soar when you step outside of that box. Thoughtful images of your staff behind the scenes, onsite, and interacting with clients will make a lasting impression with social media users. For examples, 43 percent of Millennials value authenticity over content.
- Make your blog work for you. 33 percent of Millennials rely mostly on blogs before they make a purchase, compared to fewer than 3 percent for traditional marketing. Now that you know they will be looking to your blog for insights, keep your RentCafe blog active and engaging.
The New Year is an amazing opportunity to reconnect with renters and form relationships with prospects. Put social media to work for you.
