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Marketing

Breed Restrictions

SEO + SEM for flexible pet policies

Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy—if you use strategic SEO. When high-risk isn’t a mandatory “no” Insurance companies’ classification of “high-risk” pets […]

Marketing

Senior Living Marketing

Getting Found Online

From clothes to cars to a place to call home, every search now starts online. For senior living providers, that means their community must be easy to find in Google results and on social media. Otherwise, prospects may never discover them. But how do you rank high on Google? Or get featured in Facebook feeds? […]

Giving

Giving Back in Toronto

Project Winter Survival

Employees from Yardi Canada’s Toronto office recently gave their time to spent a weekend day creating winter survival kits for regional non-profits. The Project Winter Survival kit assembly and donation day is organized by Engage and Change, a charity created to foster good citizenship and encourage healthy communities through giving back. This year, over 3,000 […]

Marketing

3 Advanced Tips

Lead Tracking and Recovery

The cost of a lost lead varies for each organization. Kaplan Real Estate Education estimates that the average cost of a lead ranges from $50 and $60. The total cost of acquisition is at least $3,000. That’s marketing spend, time, and potential revenue wasted. The 3 tips below for capturing and recovering leads can help […]

News

Avoiding Coliving Pitfalls

Today's rental trends

As a junior, I lived in the Creative Writing Theme House at Agnes Scott College. A beautiful five-bedroom house just outside of campus gave students an opportunity to live and work with like-minded peers. I loved the experience: group meals and activities, weekly poetry readings, and the ability to workshop my short stories with people […]

News

Residents Speak

Reputation Management

A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]

News, People

Staff Appreciation

Ideas for Feb. 15

Do you have members on your team that go above and beyond the call of duty? Or maybe you want to reassure your staff that their opportunities are just that—opportunities! There are several reasons for employee appreciation efforts. But unless you can offer family vacations and luxury cars for everyone, you may struggle with affordable […]

Giving, Global

Aid for Australia as Fires Continue

Yardi supports recovery with donations

As Australia continues to fight and recover from the worst fire season the country has ever seen, Yardi has donated to two important Australian organizations to support relief and recovery efforts. The California-based real estate technology leader, no stranger to the frequent wildfires that have taken place near its corporate headquarters, has offices in Sydney […]

Marketing, Technology

Smart SMS Marketing

Texting Senior Living Prospects

You know how the stereotype goes. “Older people don’t use technology.” “Smartphones are too complicated for seniors.” “A flyer or a phone call is the only option.” Reality, as it turns out, begs to differ. According to an AARP survey, over 90 percent of older adults use technology to stay connected. And among those surveyed, […]

News

7 Benefits

Required Renters Insurance

Still letting your renters choose if they want to purchase renters insurance? You’re likely wasting money and putting your property and its owners at risk. We’ve identified seven benefits of required renters insurance that can help property managers save money, protect the property, and keep owners happy. When you require renters insurance from your residents, […]

Technology

Mobile Branding Matters

Your Brand in Renters’ Hands

Take a guess. How much time do you spend on your phone every day? Add up all those downward glances, text replies, phone calls and photo filters. If you’re like the average American, you spend 5.4 hours on your smartphone. And if you’re like me, that’s way more than you expected. Those numbers come from […]

Giving

Ray of Hope

The Lighthouse Saskatoon

Rick M. was starting to lose his eyesight. His optometrist missed the glaring signs of glaucoma. As a result, Rick was completely blind in one eye within two months of his appointment. The visual acuity in his other eye measures 20/60. The quick onset of the condition radically transformed his life. Rick, a university-educated and […]

News

2020 Foresight

Real Estate Trends

Here’s a sampling of developments to follow this year. Proptech grows . . . The use of property technology will continue to expand across all real estate sectors. “Property managers and asset managers are leaning into technical solutions for productivity enhancements and operational efficiency. They are digitizing as much information as possible, so that analytics […]

Technology

Senior Tech at CES

Cutting-Edge Caregiving

Early January is a special time of the year for the technology-inclined. Tens of thousands flock to Las Vegas for four days to feast their eyes on the latest inventions and innovations at CES. There were over 4,500 exhibitors clamoring for attention this year. But hidden among them were a surprisingly large number of vendors […]

Matrix, News

New Office Insight

Yardi Matrix Update

Here are some highlights of the most recent U.S. office property report from Yardi Matrix: Office-using employment increased 1.6% year-over-year in November 2019. The average asking rate increased 2.3% year-over-year that month while the vacancy rate fell 10 basis points to 13.6%. Growth in demand for office space as measured by office-using employment is heavily […]
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