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Marketing

Promoting Conversions

Analytics Reporting Unveiled

Whether you’ve tapped into your inner Marketing Genius with RentCafe or you’re piecing together a plan on your own, your site analytics can help you capitalize on your areas of opportunity. Understanding how to interpret the metrics on your analytics reports can influence changes in your marketing techniques that increase leads and conversions. At first, […]

People

New Directions

Helping with housing

Since 1971, New Directions Housing Corp has committed to building and preserving a sense of community. The Kentucky-based nonprofit has expanded its portfolio to include real estate development, asset and property management, resident services, home ownership preservation, and community building and organizing. “I don’t know what we do, but we have to find a new […]

People

Post Properties

Pushing Innovation Forward

At Atlanta-based Post Properties, standing still is simply not an option – for executives and site level employees alike. In the last year, the company has taken on a major technology overhaul, converting from a disparate, multi-system approach to a single stack solution. The transition involved significant investment in change – not just from the […]

News

Silent Victims

Housing Young + Old

Awareness of the affordable housing crisis has grown exponentially inside of industry circles. Unfortunately, public awareness is still woefully low and solutions to the problem have yet to manifest. A new organization lead by Ron Terwilliger will collect data that can guide policymakers towards crisis resolution. Simultaneously, the data will help to protect the most […]

Technology

A Smart Case

iPhone 6 Protection

Alongside the evolving smartphone industry develops another one: accessories for these can’t-live-without devices, and particularly smartphone cases. Most of them are meant to protect the smartphone in case you drop it, other are designed with a heightened sense of fashion and put vibrant colors and intricate patterns on it, some add juice to the battery […]

News

Value Quantified

Office Tenants + Sustainability

Research by DTZ, one of the top three global commercial real estate services companies in the nation, has quantified the perceived benefits of sustainable office spaces. The studies are helping owners channel their efforts towards features that are most valuable to tenants. In 2014, studies by Nils Kok, Ph.D., executive director of the Global Real […]

News

iStorage

Chooses Yardi Store Enterprise

Yardi® announced today that it has been selected by iStorage® to provide the management software for its self-storage portfolio. With over 65 properties in ten states and several new acquisitions under contract, iStorage needed an innovative and flexible system that provided time-saving controls to support their aggressive growth. After an extensive due diligence period comparing […]

Marketing

Leasing Quiz

Leasing Strategy Geniuses Needed

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

News

Rudin Management

Unifies with Yardi

Rudin Management Company Inc. will manage 15 million square feet of diversified real estate holdings in New York City with a mobile-enabled platform consisting of Yardi Voyager®—the core property management and accounting system—and comprehensive front office and back office solutions from the Yardi Commercial Suite™ and the Yardi Multifamily Suite™. The Yardi® software platform will […]

News

UK Asset Management

Recovery + Reinvention

Asset Management companies in the UK have experienced several years of growth due to foreign capital flowing into the country during the lean years. As rents stabilize, the rate of growth is clearly unsustainable. Yardi brought together several asset management experts to discuss how asset management will reinvent itself during economic recovery and prosperity. According […]

Technology

Ubuntu Phone

Universal search with Scopes

Canonical’s first Ubuntu-based smartphone has finally been released – BQ Aquaris E4.5 Ubuntu Edition is available in the European Union for €170 ($190). Chinese distribution is also underway – a date for U.S. release hasn’t yet been publicized. The technical specifications of the phone are far from exciting, especially after the much talked about Ubuntu […]

News

Five Affordable Cities

Ripe for putting down roots

“New York apartment market stays white-hot,” “Seattle multifamily development on a roll,” “San Francisco rents through the roof,” – we’ve all read the headlines. We come across them daily, as the nation’s top metro areas continue to post high rent growth numbers and apartment projects continue to pop up all over America’s large urban centers. […]

News

Passive Retention

Maximizing landscaping

As building permits increase this year and healthy competition is restored, multifamily must revisit resident retention practices. Luxury amenities, home automation technology, and quarterly vacation giveaways are unsustainable: amenities and technology quickly become outdated, requiring costly upgrades, and it’s hard to find room in the budget for grandiose vacation packages. What feature can increase tenant […]

Marketing

AIM Highlights

Multifamily Marketing

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English  bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]

Marketing

The Facebook Bridge

Value-Added Content

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]
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