Tag: leasing

Marketing Automation

Simple, Efficient, Smart

To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect’s search to a resident’s lease renewal, marketing automation can help you exceed renters’ expectations. Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then […]

News

Online Leasing

Making it easier for everyone

Online leasing isn’t just for the big guys anymore. If you’re a small to mid-sized property management company, technological advances in rental property management software are making it possible to complete the leasing lifecycle entirely online. Get ready to conduct more business, better business, and quicker business with a nifty little innovation: electronic signatures. Electronic […]

Marketing

Meet The Staff

Connect With Prospects, Residents

No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it! Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s […]

Marketing

Holiday Marketing

Property Management Strategy

‘Tis the season for… leasing? Sure! Any time of year can be a good time to ramp up your leasing and renewal efforts when you take a seasonal approach that builds relationships and excitement around your business. Make sure your occupancy rates don’t cool down this season with five holiday marketing strategies for residential properties: […]

Marketing

Leasing Genius

Top Survey Results

Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]

Marketing

Leasing Quiz

Leasing Strategy Geniuses Needed

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

Marketing

What (Not) to Say

To Prospective Renters

You’ve explored how to get renters through the door. Now that the prospects have arrived for a tour, don’t sabotage your sale with conversational faux pas! Check out these ten conversational dos and don’ts that will help fast forward the conversion cycle. 5 Convo Faux Pas That Will Kill Your Sales Assuming (Dis)likes “Our community […]

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Leads to Leases

Fast-forward the conversion cycle

You’ve followed the online marketing basics: you have a website with property contact info and pictures. You set up social media accounts and add some new content every week. But now you’re frustrated because your efforts aren’t paying off. What can you do? SatisFacts 2015 Online Renter Study promotes a better understanding of today’s “online […]

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Excellence Awards

Nominations are Open

MHN Excellence Awards recognize the multifamily industry’s most noteworthy people, companies and properties. The 2015 winners will be selected by a panel of judges representing expertise across all multifamily disciplines. Submissions will be due by Monday, June 15. Here’s how to enter. 1) Select the categories you’d like to enter and click to download those […]

People

Superstar Leasing Agents

Their Top Traits

Deena Howell’s granddaughter sells an uncanny amount of Girl Scout cookies. “That’s because I taught her everything she knows about sales,” Howell smiles with a twinkle in her eye. “That’s why she’s so good at selling those cookies.” For nearly a decade, Howell worked as a leasing agent before becoming a trainer with her company. […]

Marketing

3 Best Practices

Answering Prospect Calls

When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say […]

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Green Retail Boom

Better Performance, Higher Profits

The demand for sustainable retail properties is growing, demonstrated by an influx in applications at accreditation organizations, top tier rents, and high trade rates. According to Lux Research, green building is now a $260 billion market with retail as one of its most vigorous verticals. Green building certification programs such as LEED for Retail have […]

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Mind Reading

What Corporate Tenants Want

A growing number of corporate tenants today are thinking of their real estate as more than just a place to house their employees. Instead, they’re treating it like an asset. That is borne out in a recent study of office occupiers by CoreNet Global. In all, 68 percent of respondents reported having a workplace strategy […]

News

Shorten the Leasing Lifecycle

Yardi Commercial CRM

Commercial clients attending this week’s Yardi Advanced Solutions Conference in Santa Barbara can focus on maximizing business efficiency when selecting from a comprehensive track of classes. One of many exciting new lead and lease focused applications from Yardi Systems that will be introduced is Yardi Commercial CRM™, which offers commercial real estate professionals the ability […]

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