Tag: Google

Adding AdWords

Using Pay-Per-Click Campaigns

By now we’re sure you’ve heard of Google AdWords, those pay-per-click (PPC) ads that pop up in search results on the largest search engine in the world. Whether you do a Google search from your desktop or mobile device, you’ll see them—serving up the most relevant results to get you to click through to the […]

Technology

Bing: Better Maps?

Using live traffic cameras

Bing is far from being one of the popular kids on the internet playground. But here’s some good news: Bing has updated Bing Maps with the option to view 35,000 live traffic cameras in 11 unnamed countries including the US and Spain. Pretty cool, no? This looks like a helpful tool in checking major roads […]

Technology

Nexus 6P

New Google Phone

Google’s handset family welcomed a sibling that’s first of its kind: first one made of metal, first one made by Huawei, and the first one to include fingerprint reader and Android 6.0 known as Marshmallow. Nexus 6P is the new 5.7-inch device compatible with all major carriers, besides Google’s own unique Google-Fi wireless service that […]

Marketing

Local Listings

Google Shakes It Up

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

Technology

Project Fi

Google Cell Service

Google is already Internet Service Provider and pay-TV operator. Now, it’s starting its adventure as mobile virtual network operator (MVNO). Frankly, it was about time to be able to Google a phone call. The long-awaited cell phone service – Project Fi is finally here. For now, the product can be considered an experiment; Even more […]

Technology

Google I/O 2015

Keynote Highlights

SAN FRANCISCO – Last week, The Moscone Center West hosted one of the world’s largest games of Pong while Google presented the products and services it’s been brewing up for the past year. At the I/O keynote, Google showed primary focus on optimizing Android, complemented by a new Google Cardboard and a VR camera system […]

Marketing

Optimizing ROI

Google Analytics for Properties

Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]

Technology

Project Tango Tablet

3D-mapping for everyone

Google likes to play, and the company’s innovative ATAP group has been toying with a 3D-mapping project that would enable hardware to approximate with the same visual acuity of the human eye. The feature was already available in autonomous robots and military research labs, but Google’s Advanced Technologies and Projects division wants to make it […]

Marketing

Be Responsive

Google Will Reward You

It’s increasingly apparent that the future of computing is moving from one type of screen – traditional desktop monitors – to many types of screens with a multitude of different sizes and resolutions. But computers themselves aren’t driving this sea change, consumers are. Today’s online renters are using laptops, tablets, phones and even watches to […]

Technology

Project Loon

Internet, Everywhere

With all the amazing progress technology has made so far, two-thirds of the world’s population does not have access to Internet, 4 billion people out of Earth’s 7 billion inhabitants. Google’s Project Loon aims to change that. This larger part of the population who needs access to the Internet either cannot afford the cost of […]

Technology

Google I/O 2014

The latest and greatest

A wave of announcements flooded Google’s I/O conference this year. The almost three hour keynote included anticipated news, as well as surprises. Gone are the days when technology companies can focus solely on their own products when presenting them. Whenever Google or Apple introduce a new feature, it is instantly compared with the competing counterpart, […]

News

The Connected Home

Internet of Things

We’ve started getting a closer look at what everyone calls the “Connected Home”. The most popular connected home device is currently the security system, according to Forrester. There are also electronic door locks – electronic keys with expiration date (that can be used with maintenance technicians) that send an alert when someone is attempting to […]

Technology

Nexus 5 on Kitkat Diet

Sweet enough?

The Nexus line offered by Google has created a clear identity; behind each version stands the will to make the best, purest, Android-istic phone, at a price that matches what most carriers and manufacturers would charge with a regular two-year contract. On Halloween Google launched Nexus 5 after months of “accidental” leaks, powered by Android […]

News

Google Invests

In affordable housing

Franklin Street Family Apartments, a new affordable community in Mountain View, Calif., has a tech-savvy benefactor. The $23.4 million multifamily community, which was developed by ROEM Corp., received $6.5 million in equity from Google. The tech giant also provided a grant to provide computers and free Internet access to residents. “Our investment in Franklin Street […]

Technology

Connecting from Afar

Internet Goes Remote via Balloon

As a Peace Corps volunteer serving in rural Paraguay, I encountered moments when a quick internet search would have been a blessing. The resource could help with verb conjunction as I fumbled through Spanish or event planning during the rainy season. I shrugged off the inconvenience as part of the job. Away from the city, […]

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