The apartment industry met online at APTvirtual, powered by NAA, from Nov. 2-6 to forge more powerful connections with each other and the technology that will take us forward as we stay connected at home. With the theme “Yardi keeps you and your residents connected” we were there to share, learn and spark inspiration together. What we shared It was a pleasure to not only hear your voices but also see your faces, including through the virtual mosaic that allowed attendees to be together in spirit. Thank you for sharing your photos to help build this fun digital community — look closely to find your friends and colleagues. How we learned We hope you joined our educational sessions, but if you missed them and were a registered attendee, you can watch them on demand until Dec. 4. Big Data, Benchmarking and Forecasting: A Tale of Two Studies With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision and shape future outcomes has never been greater. In this session, industry leaders share how they use operational benchmarks to identify opportunities and predictive analytics for marketing and leasing to make timely changes and realize gains. Here are a few sound bites: “Using machine learning, we’re able to pick out patterns and trends in a much broader pool of data. We have lots of data points, including around spending on SEM and how it correlates to leasing ratios. Seeing the data reinforces decisions about when to spend marketing dollars to meet our leasing and revenue goals,” said Shawn Cardner, executive vice president at Grubb Properties. “Our asset management team takes a very active role in the budgeting process, and benchmarking is extremely important to them. Being able to look at a region and do comparisons — down to spending on plumbing and landscaping — gives us visibility down to budgeting line items,” said Joe Anfuso, chief financial officer at MG Properties. Emerging Issues: Looking Ahead to the Post-Pandemic Future Even as we deal with ongoing economic and societal impacts from the COVID-19 pandemic, we are all thinking about what the future might look like. Universal truths for our industry will persist: people will still need to rent apartments. “What we’re seeing from our RentCafe.com surveys is that renters want more choice with self-guided and virtual tours. I think these options for more convenient touring will persist long after the pandemic,” said Esther Bonardi, vice president of marketing at Yardi. Bonardi was joined by Garin Hamburger from Pinnacle, Pei Pei Mirabella from Bozzuto and Ian Mattingly from LumaCorp to share forward-thinking ideas for multifamily’s post-pandemic future, including marketing and leasing. Where we talked tech Thanks for visiting our booths to chat with Yardi experts and tell us what you’re excited about! Big data and self-guided tours are leading the way into 2021, and according to our polls, 69% of respondents are most excited about self-guided tours. Asset IQ, part of Yardi Elevate, uses big data to deliver predictive analytics and prescriptive actions to lower costs and increase revenue. RentCafe Self-Guided Tours helps operators meet the demands of a changing market, giving prospects the ability to tour at their own pace and maintain social distancing. Booth visitors also learned about RentCafe Chat IQ, an AI-powered chatbot that learns and adapts to fit each community. Who we met We hope you enjoyed hearing from Anant Yardi himself during the Connect with Yardi Executives session. In addition to talking about the state of the industry and tech trends, Mr. Yardi said, “Relationships with our clients are so important to us. I’m looking at all of you and so many memories of working together over the years are coming back. Thank you for dedicating your time to this.” How to connect with us now Missed us at APTvirtual? Contact us, and we’ll show you what you...

The apartment industry is meeting online at APTvirtual powered by NAA from Nov. 2-6 to spark inspiration as we all stay connected at home. Once again, Yardi is proud to participate as a sponsor, exhibitor and educator at one of the industry’s most anticipated conferences of the year. And what a year 2020 has been. To ensure the long-term success of the industry, Yardi has donated $1 million to the COVID-19 Rental Housing Support Initiative, a partnership with NAA, IREM, NMHC and NARPM. APTvirtual lets attendees engage with the latest developments in the apartment industry, from business best practices to marketing strategies and leasing innovations. You’ll also hear amazing stories from this year’s Game Changer speakers to kick off each day of the event. The platform is now live, so it’s an ideal time to start planning your schedule. We’re excited to meet you there. Not registered yet? Use discount code APTvirtual200 for $200 off. Connect with Yardi: Enter to win! While our technology helps you and your residents stay connected at home, our various activities at APTvirtual help you connect to the NAA community — and enter to win a major giveaway for a new at-home experience! First, submit your conference photo to the Virtual Mosaic. It connects digital threads from all over the country that you can watch come to life as a collaborative, branded image. Then, make time to visit with us. We have four virtual booths setup so you can connect with the technology most applicable to you: Yardi for all things operations and big data, Yardi Breeze for simplified property management, RentCafe for marketing and Yardi Matrix for market research data. Engage with us in our virtual booths using the links below and get a Starbucks® gift card to enjoy coffee on us, plus enter for a chance to win more. More ways to engage: Tech you can’t miss! Come to the Yardi booth and “Connect with Yardi executives” for a special discussion happening on Thursday, Nov. 5 at 1 and 1:30 p.m. EST (two consecutive sessions). Anant Yardi will be there to answer your questions and share insights along with Esther Bonardi, Terri Dowen, John Pendergast and Chris Ulep. During the daily expo hours, visit us to connect with experts on the newest solutions for multifamily operators. You’ll have a chance to join our breakout rooms on marketing, big data and operations to ask questions and hear from our top innovative experts in the industry. Let us show you why big data is a big deal with Yardi Elevate, including Asset IQ for predictive and prescriptive insights with benchmarking, Forecast IQ for expediting accurate budgets and new Maintenance IQ for shortening unit turns. Do you have the right technology to meet the needs of today’s renters? Join us at the RENTCafé booth for innovative solutions to ensure your properties are ready to meet the demands of a changing market. Give prospects the ability to tour at their own pace and maintain social distancing with RENTCafé Self-Guided Tours. Also, get up to speed with RENTCafé Chat IQ, an AI-powered chatbot that learns and adapts to fit each community. Stop by and we’ll show you a chatbot designed specifically for you. At the Yardi Matrix booth you can learn how to utilize market intelligence to identify value-add investment opportunities. Newly added estimated DSCR and LTV data helps you easily find distressed properties, benchmark current performance and plan future financing decisions. Schedule a personal demo to see this new data set. We’d also love to show you Yardi Matrix Student for insight into purpose-built and shadow market properties surrounding over 1,000 colleges and universities across the U.S. Visit the Yardi Breeze booth to see why thousands have switched to our refreshingly simple property management platform. Breeze offers everything you need to market and manage your portfolio from anywhere, on any device. Simple pricing and convenient monthly...